0:00walking boots
The scene opens with a dynamic medium close-up shot focused on a person's lower legs and feet as they walk on an urban sidewalk. The person wears dark, possibly charcoal or brown, trousers that are slightly creased. Their feet are clad in stylish, distressed brown leather cowboy boots with a pointed toe and a stacked wooden heel. The boots show signs of wear, adding to their character. The setting is an outdoor city environment, indicated by a light grey concrete sidewalk with a distinct yellow painted line running parallel to a raised curb. Behind the person, a plain, light grey wall serves as a muted background. The lighting is bright and natural daylight, creating soft shadows under the boots and along the curb. The overall color palette is earthy and neutral, featuring browns, greys, and a pop of yellow. The word "FARFETCH" is overlaid in white, bold, sans-serif text, centrally positioned over the walking legs, appearing prominently on screen.
0:01leopard print bag on door
This scene presents a static medium close-up of a stylish leopard print handbag. The bag hangs elegantly from a large, polished spherical brass door knocker, which is affixed to a dark grey wooden panel door. The door itself appears sturdy and well-maintained, with visible paneling details, suggesting a classic architectural style. The leopard print on the handbag features a rich combination of brown, black, and tan tones, with a slight textural quality to the material, possibly faux fur or a textured leather. The bag has dark leather handles and trim, contrasting with the print. The lighting is soft and even, highlighting the bag's texture and the metallic sheen of the brass knocker without harsh shadows. The color palette is dominated by the deep grey of the door and the vibrant, earthy tones of the bag. White text, "iconic bags?" in a clean sans-serif font, is overlaid in the center of the frame, inviting viewer engagement.
0:02loafer on ground
The scene is an eye-level, medium close-up shot looking down at a sleek black leather loafer resting on a grey textured ground. The loafer is a classic style with a square toe, a chunky sole, and intricate tassel detailing on the vamp. The ground beneath the shoe appears to be a paved or tiled surface, characterized by a pattern of light grey concrete or stone slabs with darker grey grout lines running horizontally, providing a clean, minimalist backdrop. A person's dark-trousered legs are visible on either side of the shoe, implying a stepping motion as if about to walk past or over the shoe. The lighting is bright and even, highlighting the smooth texture of the leather and the details of the shoe without casting harsh shadows. The color palette is minimalist, featuring dominant blacks and various shades of grey. White, sans-serif text, "new-season shoes?", is overlaid centrally, posing a question to the viewer.
0:04brown tote bag
This static scene features a prominent medium shot of a large, structured brown leather tote bag. The bag is crafted from a distinctive textured, possibly pebbled or grained, leather in a rich, warm brown hue. It features elegant top handles, and its front is adorned with two polished silver-toned turn-lock clasps and a dangling leather clochette with a key or charm. The bag stands upright, showcasing its sturdy construction. The background consists of a smooth, curved beige or light tan wall, possibly a pillar or architectural feature, providing a soft, monochromatic backdrop that allows the bag to stand out. The lighting is diffused and gentle, creating subtle highlights on the leather and metal hardware, enhancing its luxurious appeal. The color palette is warm and inviting, dominated by shades of brown and beige, complemented by the cool silver of the hardware. Overlaid in white, sans-serif font, the text "signature styles?" appears centrally.
0:05sneakers overhead
An overhead shot captures a pair of stylish, modern sneakers laid flat on a neutral grey concrete surface. The sneakers feature a unique design, combining a tan or light brown suede upper with distinct black and grey accents. The toe box and side panels are in the light brown suede, while a black stripe runs along the side, meeting a grey section near the laces. Striking red laces provide a vibrant contrast against the more muted tones of the shoe, threaded through grey eyelets. The soles appear to be relatively flat, with a minimalist profile. The grey concrete ground serves as a stark, industrial backdrop, emphasizing the product. The lighting is bright and even, indicative of natural overhead light, casting minimal shadows and highlighting the textures and colors of the shoes. The dominant color palette includes earthy browns, black, grey, and a bold splash of red. White text is overlaid, reading "global luxury. one destination." in two lines, reinforcing the brand's message.
0:06burgundy bag on steps
This scene presents a static medium shot of a luxurious dark burgundy shoulder bag placed on a series of steps. The bag is characterized by its ruched or gathered leather design, giving it a soft, voluminous texture. It features a single, curved handle with subtle gold-toned hardware, adding a touch of elegance. The color is a deep, rich burgundy, appearing almost plum or dark maroon under the soft lighting. The bag rests on a clean, architectural surface composed of alternating white risers and light grey treads, suggesting polished marble or stone steps. The steps provide a clean, structured background that contrasts with the bag's soft contours. The lighting is even and soft, highlighting the pleats and folds of the leather. The color palette is refined, dominated by the deep burgundy of the bag and the neutral white and grey of the steps. Two lines of white, sans-serif text are overlaid: "farfetch it." in larger bold font, and "SHOP NOW" below it, acting as a clear call to action.
0:07cream boot on chair
The final scene is a static medium close-up of a single elegant cream-colored ankle boot. The boot is made of smooth, supple leather, with a sleek, pointed toe and a matching cream-colored high heel. It has a modern, minimalist design, with clean lines and a visible zipper pull on the back. The boot is carefully placed on a contemporary black office chair, which features a plush, possibly leather or faux leather, seat and backrest, and sleek chrome armrests/legs. The black of the chair provides a strong, sophisticated contrast to the light cream color of the boot, making it stand out prominently. The background is a plain, light grey wall, maintaining a clean and uncluttered aesthetic. The lighting is soft and even, highlighting the boot's smooth texture and elegant silhouette. The color palette is chic and monochrome, combining cream, black, and touches of metallic silver. Overlaid in white, sans-serif text are "farfetch it." in a larger, bold font, followed by "SHOP NOW" in smaller text, signaling the end of the promotional sequence.
