0:00talking head intro A close-up shot features a blonde woman from the chest up, speaking directly to the camera with an engaging expression. She is wearing a vibrant red ribbed knit beanie and a white winter puffer coat with a fur-lined hood. Her bright blue eyes are prominent. The background is a slightly blurred white house siding, indicating an outdoor setting during daylight. Bright, natural lighting illuminates her face evenly. Text overlays appear sequentially: 'Just because it's common doesn't mean it should be expected.' and 'Can we talk about something a lot of women deal with, but no one talks about it?' (0-4s), 'Those moments when you're thinking, where's the bathroom?' (4-7s), 'For a long time, I thought it was just about getting older.' (7-9s), 'Turns out there's more to it.' (9-10s), and 'And it's not just about aging.' (10-12s). The scene has a bright and clean color palette.
0:12walking dogs snowy street A wide shot captures the blonde woman from the previous scene, dressed in the red beanie and long white winter coat, as she walks two small, fluffy dogs. She is walking away from the camera, down a snow-covered residential street. The street and adjacent sidewalks are dusted with snow, with patches of visible asphalt. Tall, bare deciduous trees line the street, and suburban houses are visible in the background under a clear, bright blue sky. The lighting is crisp daylight, casting long, distinct shadows. The camera tracks her movement, following slightly behind and to the side as she progresses. A text overlay stating 'Aging may be expected, but overactive bladder doesn't have to be.' is visible from 12-16 seconds, continuing into the next scene.
0:14grocery store aisle frontal This medium shot shows the blonde woman, without her beanie, with her hair down, inside a grocery store. She is wearing a dark blue denim jacket over a red top. She stands next to a red shopping cart, gazing intently at products on a brightly lit refrigerated shelf to her right. The background features rows of dairy and other packaged goods, displaying a variety of colors from their packaging. The lighting is bright and even, typical of overhead fluorescent store lights. The camera is static, positioned slightly to her left, capturing her thoughtful expression as she shops. The text overlay from the previous scene, 'Aging may be expected, but overactive bladder doesn't have to be.', remains visible.
0:17grocery store aisle side A medium shot continues the scene inside the grocery store. The blonde woman, wearing the dark blue denim jacket, is pushing her red shopping cart, now looking towards the shelves on the left side of the frame. Her profile and a portion of her cart, holding some green stems, are visible. Another shopper is seen walking in the background further down the brightly lit aisle. The shelves are filled with various products, creating a colorful backdrop. The lighting remains bright and consistent with a supermarket environment. The camera is static, offering a side view of the woman's activity. A text overlay 'Many women quietly manage symptoms instead of exploring options.' appears at the bottom of the frame.
0:19loading car trunk wide A wide shot looks out from the interior of an open car trunk, capturing the blonde woman in a parking lot. She is wearing her dark blue denim jacket and blue jeans, standing beside a red shopping cart and placing grocery items into the car trunk. Other cars are parked in the background under a clear, sunny sky, with distant buildings and bare trees. The bright daylight casts distinct shadows across the asphalt. The camera is static, positioned as if from inside the trunk, looking out over her shoulder as she loads the car. A text overlay: 'Thousands of patients worldwide have been treated with Medtronic bladder control therapies.' appears at the bottom of the screen.
0:21loading car trunk close up flowers A medium close-up shot, still from the perspective of the car trunk, prominently features a bouquet of peach-colored roses and green filler flowers in a brown paper bag, resting on the edge of the car trunk. In the middle ground, the blonde woman is visible, having just finished loading groceries from the red shopping cart. She is adjusting the empty cart and looking down. The parking lot with other cars and distant buildings remains in the background. The lighting is bright and sunny. The camera remains static, highlighting the flowers in the foreground while the woman's actions complete the scene. A text overlay: 'That constant mental noise doesn't match how full and active life still is.' is displayed, along with the lingering text from the previous scene.
0:24arranging flowers kitchen A medium shot captures the blonde woman in a brightly lit, modern kitchen. She is wearing a chic beige knit sweater with red and blue striped details and a gold zipper. She is smiling softly and focused on arranging peach-colored roses and small green flowers in a decorative white vase placed on a checkered tablecloth. The background features clean white cabinetry, a white subway tile backsplash, and stainless steel appliances, including a range hood and stove. The lighting is warm and inviting, a mix of natural and artificial light. The camera is static, positioned at eye level, observing her delicate and deliberate actions. A text overlay: 'Medtronic helps people move from quietly managing symptoms to confidently' appears.
0:27playing with dogs kitchen floor A close-up shot shows the blonde woman sitting on a colorful plaid rug on her kitchen floor, joyfully interacting with two small, fluffy dogs. She is wearing the same beige knit sweater and blue jeans. One light brown dog is on her lap, looking up at her hands with anticipation, while a small white dog is visible to the right. The background briefly shows the lower portion of white kitchen cabinets. The lighting is bright and warm, consistent with the kitchen setting. The camera is static, positioned at a low angle to capture her interaction with the dogs. Her face is filled with a loving and playful expression. The text overlay from the previous scene continues: 'Medtronic helps people move from quietly managing symptoms to confidently'.
0:29walking dog snowy backyard A wide shot shows the blonde woman, once again in her red beanie and white winter coat, walking a small white fluffy dog in a snow-covered backyard. She initially walks away from the camera, then turns dramatically to face it with a wide, joyful smile and open arms. The backyard features bare trees, evergreen shrubs, and parts of a house in the background. The ground is covered in a fresh layer of snow, showing footprints. The lighting is bright and sunny, creating a cheerful winter atmosphere. The camera follows her movement as she walks and turns. A text overlay: 'Their lives because what's common shouldn't stand in the way of what's' is displayed at the bottom of the screen.
0:31running snowy street laughing A wide shot captures the blonde woman, still in her red beanie and white winter coat, joyfully running or jogging down a snow-covered residential street. She has a wide, open-mouthed laugh and a radiant expression as she looks directly towards the camera while moving. The street is lined with bare trees, and houses are visible in the background. The ground is covered in a thin, even layer of snow. The lighting is bright and sunny, indicative of a clear winter day. The camera moves with her, tracking her lively movement. Text overlays include: 'Learn more by visiting Medtronic.com/BladderHelp' and 'Their lives because what's common shouldn't stand in the way of what's possible.', appearing sequentially.
