0:00BMW desert front
A pristine white BMW 5 Series sedan is shown driving directly towards the camera on a two-lane asphalt road that cuts through a vast desert landscape. The car occupies the lower-center of the frame, showcasing its prominent front grille, sleek LED headlights, and the iconic BMW badge. The background features sparse, dry vegetation, low-lying, rugged rock formations, and distant hills under a clear, bright sky with a soft golden hue. The natural lighting is strong, suggesting either late morning or early afternoon, with subtle shadows cast by the car. The overall color palette is dominated by the muted earth tones of the desert, contrasting with the bright white of the car and the dark asphalt. There are no visible text overlays or graphics in this scene. The camera remains fixed, capturing the car's approach.
0:01BMW coastal rear
A white BMW sedan is captured from a rear three-quarter angle, driving away from the camera on a winding coastal highway. The car is positioned on the right side of the road, moving towards the upper-left corner of the frame. To the left of the road, the sparkling blue ocean with gentle white waves crashes onto a sandy beach, while lush green vegetation lines the right side of the road. The sky is bright and slightly hazy. The sun, high in the sky, creates strong reflections on the car's polished surface and casts distinct shadows on the asphalt. A prominent white text overlay, 'BUILD YOUR OWN BMW 5 SERIES TODAY.', appears in the top-left quadrant of the screen. The color palette blends the vibrant blues of the sea, greens of the foliage, and the stark white of the car against the dark road.
0:02BMW winding road overhead
An aerial, overhead perspective captures a dark blue or black BMW sedan as it navigates a sharply winding, two-lane asphalt road. The car is seen from directly above, driving away from the camera, positioned slightly off-center to the right, following the curve of the road. The road surface is dark with clearly visible white dashed lane markings. The environment is a dense, lush green forest, with tall trees creating a shaded canopy over parts of the road, resulting in a dappled light effect. The white text overlay 'BUILD YOUR OWN BMW 5 SERIES TODAY.' persists in the top-left. The scene emphasizes the car's agility and handling on a challenging, scenic route. The overall color scheme is deep greens and dark grays of the road, with the dark car blending subtly yet noticeably.
0:03Car infotainment AR navigation
This is a first-person point-of-view shot from inside a BMW, focusing on the expansive, curved infotainment screen that displays an augmented reality (AR) navigation system. The screen shows a live video feed of a city street, which appears wet from recent rain, with clear reflections on the asphalt. Overlaying this real-time view are prominent, light blue digital arrows and directional cues, guiding the driver through turns. The lower part of the screen features a minimalist dark interface with touch-sensitive icons for various car functions, including media, navigation, climate control, home, and phone. The white text overlay 'BUILD YOUR OWN BMW 5 SERIES TODAY.' is still present in the top-left corner. The lighting inside the car is ambient and subdued, contrasting with the slightly brighter, overcast outdoor scene projected on the screen.
0:04Car infotainment touchscreen
A tight close-up shot focuses on a car's digital infotainment touchscreen, where a female hand is actively interacting with the interface. The screen displays a grid of vibrant, abstract graphical tiles representing different 'My Modes' or driving profiles, with one labeled 'Active' in the center, featuring dynamic swirls of red, blue, and black hues. The hand, with neatly manicured nails and a subtle gold ring on the index finger, is pressing one of these tiles. Below the main display, temperature settings (e.g., '69°') and other function icons, consistent with the previous scene, are visible. The white text overlay 'BUILD YOUR OWN BMW 5 SERIES TODAY.' remains positioned in the top-left corner. The lighting is soft and even, highlighting the details of the hand and the intricate screen graphics.
0:05BMW coastal front day
A white BMW sedan approaches the camera on a picturesque coastal road during daytime. The shot is a medium-wide angle, with the car appearing from the distance and gradually filling the lower portion of the frame as it draws nearer. The road gently curves towards the right. To the left, the expansive blue ocean glistens under the bright sun, meeting a sandy shoreline. Verdant green bushes and small trees line the right side of the road. The sun is bright and high, creating prominent reflections on the car's hood, windshield, and grille. The white text overlay 'BUILD YOUR OWN BMW 5 SERIES TODAY.' is consistently displayed in the top-left. The scene is bathed in natural light, conveying a sense of openness, luxury, and dynamic driving along the coast.
0:06BMW logo slogan
The scene transitions to a solid, stark black background. Centered on the screen is the iconic circular BMW logo, featuring its classic blue and white quadrants within a black ring that bears the 'BMW' lettering. Directly beneath the logo, the brand slogan 'The Ultimate Driving Machine®' is displayed in a clean white sans-serif typeface, with the word 'Ultimate' rendered in bold for emphasis. Further below, in smaller, legible white text, the copyright information '©2024 BMW of North America, LLC. The BMW trademarks are registered trademarks.' is presented. The lighting is uniform and flat, ensuring the logo and text stand out clearly against the deep black void. This is a definitive brand identity and legal disclaimer screen.
