0:00branding and tagline
The scene opens with a vibrant, solid yellow background dominating the upper two-thirds of the screen, curving downwards to reveal a dark, indistinct area at the bottom. In the top-left corner, the black Western Union "WU" monogram logo is prominently displayed, followed by the text "Western Union" in black sans-serif font. In the top-right corner, a circular emblem depicting the flag of Guatemala is visible, featuring light blue and white stripes with the national coat of arms in the center. At approximately 1 second, bold, black sans-serif text appears in the center of the yellow section, reading "Entregamos tu dinero. Es lo que hacemos." (We deliver your money. It's what we do.). The lighting is bright and even, highlighting the stark contrast between the yellow, black, and blue elements. The overall atmosphere is clean, direct, and professional.
0:01woman holding phone
This scene features a medium shot of a cheerful, middle-aged woman positioned centrally in the lower half of the frame, smiling directly at the viewer. The vibrant yellow background from the previous scene now occupies only the top third of the screen, curving down at the bottom left and top right. Below the yellow, the background consists of a rustic, dark brown beaded curtain, with lush green plants with broad leaves visible on either side of the woman, adding a touch of natural warmth. The lighting is soft and natural, illuminating her face and the foreground without harsh shadows. She holds a white smartphone with a dual camera setup in both hands, positioned just below her chest. Her smile conveys approachability and satisfaction.
0:02promotional text
The scene swiftly transitions back to a dominant, solid yellow background, covering the entire frame. The previous elements of the woman and the background curtain have faded out completely. In the center of the screen, bold black sans-serif text appears, stating: "Con una tarifa* de $0 en tu primer envío en línea." (With a $0* fee on your first online transfer.). Below this primary message, smaller, lighter grey legal disclaimer text appears, which reads "Western Union obtiene ganancias del cambio de divisas. No válido para tarjetas de crédito ni transferencias dentro de los Estados Unidos." (Western Union earns profits from currency exchange. Not valid for credit cards or transfers within the United States.). The lighting remains bright and even, emphasizing the clear readability of the text. The overall aesthetic is clean, simple, and information-focused.
0:03call to action and app downloads
The background shifts abruptly to a solid, deep black. From the top-left corner, a dynamic yellow triangular shape slides into view, adding a modern and energetic visual element. Centered horizontally on the screen, the yellow Western Union "WU" monogram logo, followed by the text "Western Union", appears. Below the logo, bold yellow sans-serif text provides a clear call to action: "Descárgala ahora." (Download it now.). Further down, near the bottom of the screen, two app store badges are displayed: one for the Apple App Store, with the text "Consíguelo en el App Store", and one for Google Play, with the text "DESCARGAR EN Google Play". Both badges feature their respective white logos on dark backgrounds. The lighting is dark, with highlights coming from the yellow brand elements and white app store badges, creating a sleek and professional finish.
