0:00animated text intro The scene opens with the white uppercase word 'PROBABLY' centered against a solid dark navy blue background. The text quickly transitions to 'DIAMONDS', with a shimmering, iridescent diamond graphic appearing behind and slightly overlapping the text, set against a pristine white background. This then shifts back to the dark navy blue background, displaying the white uppercase text 'YOU CAN DISCOVER JUST BY SCANNING THE JEWEL' alongside the same sparkling diamond graphic, which rotates slowly. The graphics are clean and modern, focusing on typography and a single prominent object to convey luxury and innovation. The lighting is even, highlighting the stark contrast between text and background. The overall color palette is minimalist, featuring dark navy, white, and the glittering hues of the diamond.
0:03hand scanning necklace with phone This close-up shot focuses on a person's hands holding a black smartphone with a dark blue case, positioned over a luxurious, intricate diamond necklace. The necklace features large pear-shaped diamonds and baguette diamonds in a wavy, elegant design, set against a light-colored, possibly velvet-lined display box. The phone screen shows the 'BVLGARI' app interface, with a visual guide for scanning a jewelry clasp. The background is a soft, warm beige, suggesting an upscale retail environment or exhibition. The lighting is bright and even, creating a glamorous sparkle on the diamonds. The camera remains static, highlighting the interaction between the user and the app, demonstrating the scanning process. White text overlay 'With your phone.' is displayed at the bottom of the screen.
0:05jewelry design sketching The scene depicts a close-up of a person's hands actively sketching intricate jewelry designs on a translucent surface, likely a lightbox or digital drafting table. The sketches, drawn with a dark pencil or stylus, show flowing, organic shapes that hint at elaborate necklace or bracelet designs. The background is softly blurred, focusing attention on the meticulous drawing process. Bright, cool-toned light emanates from beneath the drawing surface, illuminating the lines and the artist's hands. The hands move with precision, adding details and refining curves. The primary color palette consists of cool blues and greys from the paper/surface, and the warm, natural tones of the skin. White text 'It took Bulgari four years of R&D' is overlaid at the bottom.
0:08jewelry tech motion graphics This is a dynamic motion graphic sequence on a solid dark navy blue background, showcasing the intricate development behind Bulgari's connected jewelry. Various elements related to jewelry design and technology animate and appear across the screen. These include a detailed jewelry sketch with 'Back' and 'Detail' labels, a QR code, metallic components (possibly raw materials or early prototypes), a microchip, a complex 3D rendering of a jewelry piece's internal structure (resembling a micro-cage or sensor housing), a data sheet with 'features' and technical specifications, and two sleek, metallic-looking cards embossed with 'BVLGARI' and 'AETERNA'. The elements are precisely arranged and timed, suggesting a blend of artistry and high-tech engineering. The lighting is digital and clean, emphasizing the metallic and polished surfaces. White text 'and more than 70 prototypes' is displayed at the bottom of the screen, reinforcing the extensive development process.
0:10phone overlay on necklace An animated graphic of a white smartphone, centered vertically, is superimposed over a close-up of a dazzling diamond necklace. The necklace is wide, with multiple layers of wavy, diamond-set links and large pear-shaped diamond drops, sparkling brightly against a dark navy blue background. Inside the phone's screen, a scanning interface with grid lines is visible, showing the central part of the necklace. The text 'BVLGARI AETERNA' is displayed within the phone screen, emphasizing the brand and product line. The camera is static, focusing on the seamless integration of digital interaction with physical luxury. The overall mood is sophisticated and cutting-edge. White text 'to create the first ever connected jewelry.' is positioned at the bottom.
0:12bulgari app on smartphone with dev4side The scene features a close-up of a white smartphone, held by a hand, showcasing the Bulgari app's 'Welcome' screen. The app displays a detailed image of a Serpenti-style bracelet with green emerald eyes, against a soft, luxurious background. The phone is positioned in the foreground, with a blurred background revealing a lavish interior, possibly a high-end jewelry store or museum, characterized by warm tones, arched doorways, and display cases. The screen's interface is clean, with the 'BVLGARI' logo prominent at the top and 'Welcome in the Bulgari world' text below. The 'DEV4SIDE' logo, featuring a stylized 'D' and 'S' with a green and blue gradient, slides into view from the left, layered over the background. The lighting is warm and inviting, consistent with the opulent setting. White text 'Together with tech partner Dev4Side, Bulgari has built' is overlaid at the bottom.
0:15necklace on neck close up A very close-up shot of an elegant diamond necklace resting on a person's neck. The necklace is a striking piece, featuring a wavy, almost fluid design made of numerous small, sparkling diamonds and several larger pear-shaped diamond drops. The metal appears to be white gold or platinum, complementing the diamonds' brilliance. The person's skin is smooth and light-toned, providing a subtle contrast to the jewelry. The background is a soft, light, indistinct blur, ensuring the focus remains entirely on the necklace. The lighting is bright and even, maximizing the sparkle and detail of the diamonds. The camera is static, capturing the luxury and craftsmanship. White text 'an elegant and discreet solution' is overlaid at the bottom.
0:17necklace with magnified engraving This extreme close-up shot focuses on the back clasp area of a luxurious diamond necklace, identical to the one in the previous scene. The necklace is made of white gold or platinum and adorned with numerous sparkling diamonds, resting against a person's light-toned skin. An animated square grid highlights a specific section of the necklace, and then a magnified circular inset appears, revealing an almost microscopic engraving 'TVXYAP' on the metal. This visual emphasizes the hidden, unique identifier on the jewelry. The background is a soft, bright, and featureless blur, keeping the attention on the intricate detail. Bright, direct lighting illuminates the diamonds and the engraving, showcasing the product's authenticity feature. The camera is static. White text 'to let customers peek into the soul of their timeless pieces.' is displayed at the bottom.
0:20gloved hands handling bracelet An overhead shot shows a pair of gloved hands carefully handling an exquisite gold Serpenti-style bracelet. The bracelet is a coiled design, resembling a snake, adorned with sparkling pavé diamonds and a head with small green emerald eyes. It rests on a pristine white display tray, which features a subtle, embossed 'BVLGARI' logo in gold at the back. The background is a dark, warm wood, likely from a display case or furniture, creating a sophisticated contrast. The lighting is focused and warm, highlighting the gold and diamonds of the bracelet. The hands gently adjust and present the bracelet. White text 'Using AI, computer vision and optical tech' is overlaid at the bottom.
0:23man in suit with phone and bracelet A medium shot captures a sophisticated man seated, dressed in a dark grey suit jacket over a black collared shirt. He wears stylish black-rimmed glasses and has a neatly trimmed beard and dark hair. He is looking down intently at a black smartphone held in his gloved hands, while a gold Serpenti bracelet rests in a white display tray in front of him. The setting is luxurious, with a warm, richly decorated interior featuring ornate wooden paneling and a large, gold-framed mirror or artwork in the background. The lighting is warm and ambient, creating an upscale atmosphere. He is demonstrating a calm, focused expression. White text 'our Bulgari Touch app' is overlaid at the bottom.
0:25pov scanning bracelet with phone This over-the-shoulder shot captures a person holding a black smartphone, actively scanning a gold Serpenti bracelet that rests in a white display tray with a subtle 'BVLGARI' logo. The phone screen displays the Bulgari app's scanning interface, showing the bracelet through the camera feed. As the scan progresses, a prominent green checkmark animation appears on the screen, indicating a successful recognition. The background is blurred, showing a warm, upscale interior with rich wood tones. The lighting is bright and localized, emphasizing the interaction with the phone and the jewelry. The hand holding the phone moves slightly to align the scan. White text 'is able to scan the engravings invisible to the naked eye' is overlaid at the bottom.
0:29man in suit smiling A close-up shot of the same man from the previous scenes, wearing a dark suit jacket and glasses. He is looking down and to the right, with a pleasant and confident smile on his face, eyes crinkling at the corners. His dark hair is neatly styled, and his beard is well-groomed. The background is blurred, showing soft, warm lights, possibly from a chandelier or decorative elements, creating a luxurious and inviting atmosphere. The lighting is warm and highlights his features. His expression conveys satisfaction or successful engagement.
0:30gloved hand scrolling app details A close-up shot focuses on a gloved hand scrolling on a black smartphone. The phone screen displays the Bulgari app, showcasing 'BULGARI DIGITAL PASSPORT' with detailed information about a jewelry piece, including 'Gemstone Details' like material, shape, cut, color, and carat weight. The text is clear and readable, showing specific attributes of a Beryl, Emerald Variety. The background is a soft, dark blur, keeping the viewer's attention on the digital interface and the meticulous details presented. The lighting is bright on the screen, making the text legible, with softer ambient light in the background. The hand uses a single finger to scroll, demonstrating ease of navigation. White text 'and connect the jewelry to the digital world.' is overlaid at the bottom.
0:33animated phone scanning necklace result An animated graphic of a white smartphone is prominently displayed in the foreground, with its screen showing the Bulgari app. The app's interface features a scanning window over a luxurious necklace. The background is a warm, opulent room with arches and display cases, blurred to keep focus on the phone. The necklace itself is an elaborate design with intricate patterns and a large emerald drop pendant. The animation shows the scanning process, with a progress bar or changing visuals, leading to a 'Scan complete: continue to digital passport' message. Below this, a series of numbers ('2 7 4 6 2 5') appear, resembling a serial code confirmation. The camera is static, and the lighting is bright and inviting. White text 'Through their own smartphone, customers can now access a wealth of information on their jewelry pieces' is overlaid at the bottom.
0:39digital product passport features This scene presents a clean, minimalist motion graphic on a solid dark navy blue background. An elegant necklace with a fan-shaped emerald and diamond pendant is positioned at the top of the frame. Below it, a series of white line-art icons and corresponding text labels animate into view. First, a globe and document icon with 'Digital Product Passport' appears. This is followed by a shield and document icon for 'Warranty', and then a magnifying glass and arrows for 'Traceability'. Finally, a heart in a hand icon for 'Aftercare', a ribbon/certificate icon for 'Authentication', and a person's profile with arrows for 'Personalization' are displayed. Each element animates smoothly, highlighting different benefits of the connected jewelry. The lighting is digital and even. White text 'Digital product passport, warranty and traceability, as well as many services like aftercare, authentication, personalization,' is overlaid at the bottom.
0:47hand scrolling exclusive content A close-up shot focuses on a hand, with deep red nail polish, holding a black smartphone. The phone screen displays the Bulgari app, which is showing detailed information about a 'Serpenti Baroque' necklace, including 'Material: Platinum', 'Emeralds', and 'Country Of Origin: Italy'. The user scrolls down, and options like 'VIEW DIGITAL CERT' and 'VIEW GEM AUTHENTICITY REPORTS' become visible, demonstrating access to exclusive content and verification. The background is softly blurred, showing warm, light tones of an interior. The lighting is bright and focused on the screen, ensuring readability. The hand is precise in its interaction with the touch screen. White text 'and exclusive content.' is overlaid at the bottom.
0:49lvmh dreamscape exhibition booth A wide shot showcases a large, impressive exhibition booth at what appears to be a tech or luxury trade show. The central structure features a large, illuminated sign that reads 'LVMH DREAMSCAPE' in white, prominent uppercase letters. The booth design is modern, with a white, mesh-like architectural canopy over a dark blue carpeted floor. Various framed artworks or product displays are arranged along the walls. People, mostly adults dressed in business casual attire, are seen walking around and interacting within the booth. The overhead lighting is bright and evenly distributed, typical of an exhibition hall, with visible ceiling structures in the background. The camera slowly pans right, giving a broader view of the bustling environment. White text 'Come see the tech in action at VivaTech 2025!' is overlaid at the bottom, indicating a call to action for an event.
0:52bulgari display booth A medium shot captures a sophisticated Bulgari display booth within an exhibition hall. The booth features a clean, minimalist design with vertical ribbed panels in a light, possibly cream or very pale pink, hue. A large, metallic 'BVLGARI' logo is prominently displayed at the top. On the left, there's an illuminated display case featuring a jewelry piece, with a small interactive screen below it. On the right, a large vertical screen shows an animated smartphone interface, mirroring the scanning process seen earlier. The floor is covered in dark blue carpet. The lighting is bright and professional, highlighting the products and branding. The camera slowly pans right, showcasing the booth's elements and inviting viewers to explore.
0:54emerald necklace display case This close-up shot focuses on a stunning emerald and diamond necklace displayed elegantly inside a well-lit glass case. The necklace features a delicate white gold or platinum chain, intricately adorned with small diamonds, and punctuated by striking pear-shaped emerald drops. The design is fluid and luxurious. The background is a soft, light-toned wall or fabric, allowing the necklace to stand out. The lighting is bright and directed, making the emeralds glow and the diamonds sparkle brilliantly. The camera is static, capturing the exquisite details of the jewelry.
0:55hand interacting with display button A close-up shot shows a hand, with fair skin and well-groomed nails, pressing a small, round, metallic button on the side of a gold-toned jewelry display case. The display case has a circular top, likely a rotating mechanism or an interactive element. Below the button, a small screen or illuminated panel is visible, showing a blurred image of jewelry. The background is a vertical ribbed panel, similar to the Bulgari booth design. The lighting is bright and localized, highlighting the interaction. The camera is static, focusing on the detail of the hand's action, suggesting activation or selection.
0:56extreme close up necklace clasp An extreme close-up focuses intensely on the clasp mechanism of the emerald and diamond necklace. The intricately designed white gold or platinum links, adorned with small diamonds, are clearly visible, showcasing the fine craftsmanship. A single pear-shaped emerald drop dangles from the clasp. The background is a soft, warm, blurred light, highlighting the brilliance of the diamonds and the rich green of the emerald. The camera is static, allowing for a detailed examination of the jewelry's finishing and quality. The light reflects brightly off the metallic surfaces and the facets of the stones, creating a luxurious and sparkling visual.
0:59person scanning necklace at booth This over-the-shoulder shot captures a person holding a black smartphone, positioned to scan a necklace within a display case at an exhibition booth. The phone screen displays the Bulgari app's camera interface, and after a moment, a prominent green checkmark animates onto the screen, confirming a successful scan. The upper part of a circular, gold-toned display case is visible in the background, with the ribbed booth wall beyond it. The lighting is bright and even, illuminating the display and the phone screen. The camera is static, focusing on the user's interaction and the app's functionality in a live setting.
