0:00kylie kelce speaking sports facility
The scene opens with a medium shot of Kylie Kelce, centered in the frame. Initially, abstract white, rounded speech-bubble-like shapes partially frame her, obscuring the edges of the background, but these shapes quickly recede to reveal the full background. She stands in an indoor sports facility, characterized by a bright green artificial turf field in the blurred background. Above, bright, diffused overhead lighting illuminates the spacious interior, showing rafters and white ceiling panels. The lighting is even and soft, minimizing harsh shadows. Kylie speaks directly to the camera, using animated hand gestures, with a genuine smile. Text overlays appear: first, 'Kylie Kelce' in a prominent white font, followed by 'Mom, Athlete & Field Hockey Coach' below it in smaller text. Around 0:01.3s, a small golden Dove bird logo appears in the top right corner, and a white text bubble containing the phrase 'When girls are confident we keep joy in the game' emerges below her. The dominant color palette includes the rich maroon of her jacket, the vibrant green of the turf, and the cool whites and grays of the facility interior, creating a professional yet energetic atmosphere.
0:03dove brand message text graphic
This scene displays a clean, static graphic on a pure white background. The central message is presented in bold, dark blue sans-serif text, proclaiming 'Your purchase keeps girls in sports', followed by the hashtag '#KeepHerConfident' in a slightly smaller font. Below this, the iconic gold Dove bird logo is prominently displayed, followed by the elegant, dark blue 'Dove' wordmark. At the very bottom of the screen, a block of small, gray legal disclaimer text is visible, providing details about a donation program. The lighting is uniform and bright, illuminating the white background evenly. The overall color palette is minimalistic and corporate: white, dark blue, and gold, conveying a sense of professionalism and brand identity.
