0:00cases on sofa
A medium shot looks down at three square-shaped iPad cases stacked on a soft, white, textured sofa. The sofa is brightly lit, suggesting a daytime indoor setting. In the top left, a white decorative pillow with a textured, floral-like pattern is visible. To the right, a plain cream-colored pillow provides a neutral background. A brown teddy bear, with a slightly worn appearance and a gentle smile, sits to the right of the stacked cases. The bottom case is dark brown with small white bow patterns, while the middle case is light pink with white polka dots. The top case features a white background with a repeated pattern of small brown teddy bears wearing pink bows and surrounded by tiny pink hearts. The overall color palette is soft and pastel, dominated by whites, creams, pinks, and browns. A text overlay reads 'choosing a new case for my iPad 🧸' in white, centered in the upper middle of the frame. The bottom edge of the frame subtly reveals a muted patterned rug.
0:02ipad being placed in black case
A medium close-up shot focuses on a person's hands as they demonstrate placing an iPad into a new case. The setting remains the same, with the soft, white sofa and pillows visible in the background, along with the teddy bear partially visible to the right. The lighting is bright and even, casting soft shadows. The scene begins with the person holding an open white-colored case, decorated with a repeating pattern of small brown teddy bears wearing pink bows and surrounded by tiny pink hearts. The camera angle is slightly overhead, looking down at the hands. The person's manicured nails are painted pink. They carefully remove the iPad from the teddy bear print case, revealing the black device. They then pick up a black, textured iPad case, which has a matte finish, and gently insert the black iPad into it. The process is smooth and deliberate. Next, a white Apple Pencil is attached magnetically to the side of the iPad within the black case. Finally, the case is closed, showcasing its sleek black exterior with the subtle word 'Casely' debossed on the front flap. The text overlay 'choosing a new case for my iPad 🧸' remains at the top. The color palette is primarily black and white with hints of pink and brown from the teddy bear in the background.
0:08final case presentation and call to action
A medium close-up shot captures the person's hands holding the closed black iPad case, then smoothly transitioning to pick up and present the teddy bear print case. The background remains the soft, white sofa, pillows, and the teddy bear, all softly out of focus under bright, even lighting. The hands, with their bright pink manicured nails and pink sweater sleeves, first hold the black 'Casely' debossed case. Then, they gently pick up the teddy bear print case, which features a white background adorned with a repeating pattern of small brown teddy bears wearing pink bows and tiny pink hearts. The hands rotate the case slightly to display its design clearly to the viewer. The background colors are light and neutral. The text overlay 'choosing a new case for my iPad 🧸' transitions to 'shop now at getcasely.com <3' in white, centered in the upper middle of the frame, serving as a call to action.
