0:00target basket vitamins The scene opens with a high-angle, slightly Dutch-angled shot looking down into a bright red Target shopping basket. The basket, with its distinctive red-and-white bullseye logo visible on the side, rests on a light grey tiled floor. Inside, numerous cylindrical vitamin bottles from the 'first day' brand are haphazardly arranged, appearing recently placed. The bottles are vibrant, primarily in shades of red, blue, and green, each with white labels featuring product names like 'PRE+POST PROBIOTIC' and 'NIGHTTIME RESET MAGNESIUM', along with small fruit illustrations. The lighting is bright and even, characteristic of an indoor retail environment. White text is overlaid at the top of the frame, reading: 'POV: Your favorite vitamins finally launch at Target'. The vitamin bottles inside the basket are animated to appear and disappear in a rhythmic sequence, suggesting a playful 'shopping' action or product reveal. The camera remains static, focusing entirely on the basket and its contents.
0:08gummy product showcase This scene provides a tight, overhead close-up shot of a dark blue cylindrical container filled with gummy vitamins. A light-skinned hand, visible at the top of the frame, reaches into the container, gently stirring and revealing different types of gummies. Initially, red raspberry-shaped gummies are seen, then they transition to golden-yellow, pineapple-shaped gummies, and finally to dark reddish-brown, segmented gummies. The background is a clean, bright, and slightly textured surface, possibly a countertop. Bright, direct lighting illuminates the gummies, making them appear shiny and appealing. Each transition is accompanied by a text overlay at the bottom left: '3-in-1 Probiotic', 'Calming Magnesium', and '“No Junk”™ Multi', with a small circular 'NO JUNK' badge appearing during the last description. The camera is static and framed perfectly from above, emphasizing the product detail and variety.
0:12target logo white background The scene displays the iconic Target bullseye logo centered against a stark white background. The logo consists of a thick red outer ring, a white middle ring, and a solid red inner circle. The lighting is uniform and bright, highlighting the crisp edges and vibrant red color of the logo. There are no other elements or text present in the frame, allowing the logo to be the sole focus. The camera is static, providing a clean and direct presentation of the brand mark.
0:13product display and cta This scene presents a clean and aspirational product display. Three 'first day' brand vitamin bottles – red (WOMEN PRE+POST PROBIOTIC), green (KIDS THE MULTI), and blue (TEENS NIGHTTIME RESET MAGNESIUM) – are arranged side-by-side on a light blue background that seamlessly transitions to a pure white surface where the bottles rest. Various fresh fruits, including a sliced peach, red raspberries, and a halved grapefruit, are artfully scattered around the base of the bottles, adding natural color and suggesting ingredients or flavors. The lighting is soft and bright, creating a clean and inviting aesthetic with subtle shadows that add depth. White text overlaid at the top reads: 'Real results you can taste & feel.'. A prominent rectangular red button at the bottom of the frame reads: 'Now at Target.com', serving as a clear call to action. The camera remains static, providing a composed and visually balanced shot.
