0:00Intro AwarenessMonth A bright, clean vertical graphic featuring a consistent light blue background (#B0E0E6). Centered on the screen, large purple text reads "May is Pet Cancer Awareness Month." Below this text, two Polaroid-style photos with white borders are displayed, slightly overlapping. The top-left photo shows a smiling woman with a golden retriever, framed from the chest up. The bottom-right photo shows an older woman with long grey hair holding and kissing an orange tabby cat. Scattered around the text and photos are light turquoise outline icons: a stethoscope in the top left, a cancer awareness ribbon in the top right, a heart with an ECG line in the bottom left, and a medical cross with a paw print inside it in the middle right. The overall lighting is bright and even, giving a positive and informative mood with a calm color palette of light blue, purple, white, and subtle background colors in the photos. There is no camera motion.
0:03Problem Statement This scene maintains the same light blue background (#B0E0E6) and overall vertical graphic composition. The previous text "May is Pet Cancer Awareness Month." gracefully fades out, and new prominent purple text fades in, centered on the screen, stating: "Pet cancer is the #1 disease-related threat to dogs and cats." The decorative outline icons from the previous scene also change; the stethoscope and awareness ribbon are replaced by a heart with a paw print in the top left, and a medical bandage in the top right. The ECG heart and paw cross disappear, replaced by a delivery truck with a paw print on its side in the bottom left, and a heart with a bandage inside it in the bottom right. The two Polaroid-style photos of people with pets remain in their exact positions and appearance, serving as a continuous visual element. The lighting is consistent, bright and even, reinforcing the informative and serious tone. There is no camera motion.
0:06Solution ProofPoint The light blue background (#B0E0E6) persists throughout the scene. The previous text "Pet cancer is the #1 disease-related threat to dogs and cats." gracefully fades out, and new purple text fades in, centered, reading: "Since 2010, Petco Love and Blue Buffalo have invested over $21 million in research and treatments for pets in need." All outline icons disappear during this transition. The two Polaroid-style photos of people with pets also fade out, replaced by two new Polaroid-style photos, again slightly overlapping. The top-left photo features a healthy-looking golden retriever sitting in vibrant green grass, panting happily with its tongue out, framed from the chest up. A circular purple graphic label, "Neya, Pet Cancer Survivor", is overlaid on the top right corner of this photo. The bottom-right photo shows an orange tabby cat lying down, looking directly at the camera, with a small silver bell on its collar, framed from the chest up. A similar circular purple graphic label, "Jubal, Pet Cancer Survivor", is overlaid on the bottom left corner of this photo. The overall mood is positive and hopeful, with bright, even lighting. There is no camera motion.
0:11Call To Action Donation This scene features a complete graphic transition where the previous photos and text slide out to the left, revealing a new static graphic on the same light blue background (#B0E0E6). Prominently displayed at the top, centered, is large purple text reading "Join the fight." Below this, three logos are horizontally aligned: the blue "BLUE" logo with "PET CANCER AWARENESS" below it, followed by a large plus sign "+", then the "petco love" logo featuring a heart and the tagline "A NONPROFIT CHANGING LIVES". Below these logos, large purple text states: "BLUE will donate $1 for every large bag purchased in stores." Further down, smaller, dense black text provides a detailed disclaimer about the donation program, including the donation amount, maximum limit ($75,000), specific dates (5/1/2025-5/31/2025), and eligible products (Blue Buffalo dry dog food 20 lbs.+, dry cat food 10 lbs.+). The lighting is bright and even, maintaining a clean and clear aesthetic. There is no camera motion.
