0:00underwater microplastics intro The scene opens with a close-up underwater shot, looking up towards the shimmering surface of clear blue water. Numerous tiny, reflective particles, resembling microplastics or organic debris, are suspended and slowly swirling throughout the frame. Sunlight filters through the water from above, creating bright, dancing caustic patterns on the particles and illuminating the deeper blue hues of the water. The overall color palette is dominated by vibrant blues, with speckles of white and muted browns from the particles. There's a subtle, almost ethereal glow to the scene. A dark green rectangular text overlay appears at the bottom-center of the screen, stating 'We're ditching'. The camera is static, capturing the gentle, continuous movement of the particles.
0:01polluted riverbank This is a medium shot capturing a highly polluted riverbank or shoreline. The water is murky brown and recedes to reveal an extensive collection of plastic trash and debris, including various plastic bottles, containers, and what appears to be a black case or bag. The ground is a mix of dirt, mud, and decaying organic matter, completely overshadowed by the plastic waste. The lighting is overcast, creating a dull, desaturated look that emphasizes the grim reality of the pollution. The color palette is predominantly muted browns, greys, and the faded colors of discarded plastics. The camera is static, providing a clear, unflinching view of the environmental damage. A dark green text overlay is present at the bottom-center, showing 'microplastics.'.
0:03cutting salmon fillets An overhead close-up shot focuses on a vibrant blue cutting board where several large, orange-pink salmon fillets are laid out. A person wearing a black, fitted glove is using a knife to meticulously slice one of the salmon fillets into smaller, rectangular portions. The salmon's rich color contrasts sharply with the bright blue of the board. The lighting is bright and even, suggesting an indoor, professional kitchen or food preparation area. The background is entirely filled by the cutting board, ensuring full attention on the task at hand. A dark green text overlay is visible at the bottom-center, reading 'and our'. The camera remains static throughout the action.
0:04underwater plastic bottle The scene features an underwater shot in clear, bright blue water. A single, empty, transparent plastic bottle is floating vertically in the mid-ground, casting a subtle shadow. The bottle is cylindrical with typical plastic bottle ridges. Sunlight penetrates the water from above, creating a serene and slightly ethereal atmosphere, highlighting the bottle against the deep blue. The water is free of debris, making the single plastic bottle stand out as an unnatural element. The color palette is dominated by shades of blue and the transparent nature of the bottle. A dark green text overlay appears at the bottom-center of the frame, showing 'water bottles'. The camera is static, allowing the bottle to gently drift.
0:05man running up stairs A dynamic medium shot, taken from slightly behind and below, captures a young man running vigorously up a long set of rustic wooden stairs. The stairs are built into a sandy dune environment, with dry grass and sparse vegetation visible on either side. The man is wearing a bright blue long-sleeved athletic shirt, black shorts, and light-colored running shoes. His back is mostly to the camera, emphasizing his forward motion and determination. The setting is outdoors under bright daylight, giving the scene a fresh and energetic feel. The wooden texture of the stairs and the natural landscape create an earthy, active color palette. A dark green text overlay is present at the bottom-center, reading 'And now'. The camera is static, focusing on the man's upward movement.
0:06clear phone case new This is a clean, bright overhead close-up shot of a transparent smartphone case. The case has precise cutouts for buttons and cameras, indicating it's designed for a specific phone model. It lies flat on a pristine white surface, which highlights its clear, unblemished quality. The lighting is soft and even, creating minimal shadows and a sterile, almost clinical aesthetic. The clear material allows the white background to show through, emphasizing its transparency. A dark green text overlay is displayed at the bottom-center, reading 'in our phone'. The camera is static.
0:06clear phone case yellowed An overhead close-up shot of the same transparent smartphone case from the previous scene, but now it is distinctly discolored with a yellowish tint, suggesting aging or material degradation. It still lies flat on a pristine white surface, which makes the yellowing even more apparent. The lighting remains soft and even, maintaining a clean aesthetic while highlighting the case's undesirable change in appearance. The yellowed hue creates a stark contrast with the white background, emphasizing the problem. A dark green text overlay appears at the bottom-center, stating 'cases too.'. The camera is static.
0:07hand holding yellowed case A medium shot shows a person's hand, partially obscured by a dark sleeve, holding up the yellowed, transparent smartphone case. The case is held in the center of the frame, making its discolored appearance prominent. In the background, a bright, sunlit window with blurred white frames and subtle green foliage from an indoor plant is visible, creating a soft, natural light source. The lighting highlights the yellow tint of the case. The overall mood is observational, drawing attention to the product. A dark green text overlay is positioned at the bottom-center, reading 'We have to ditch'. The camera is slightly handheld, creating a subtle, natural movement.
0:08hand using smartphone A tight close-up shot focuses on a person's hand holding a white smartphone horizontally. The hand is interacting with the phone's screen, likely swiping or typing, with a thumb visible on the screen. The background is a clean, plain white surface, completely out of focus, ensuring all attention is on the hand and phone. The lighting is soft and diffused, creating a clean and modern aesthetic. The phone itself appears to be a generic white model with a dark screen, highlighting the user's interaction. A dark green text overlay is at the bottom-center of the frame, asking 'cases too?'. The camera is static, capturing the precise interaction.
0:10phone with alarm screen This close-up, slightly high-angle shot features a smartphone resting flat on a light-colored, possibly wooden, surface. The phone is encased in a vibrant purple protective case. Its screen is dark, displaying an alarm interface with the word 'Alarma' prominently at the top, followed by two buttons labeled 'Posponer' (Snooze) and 'Detener' (Stop). The screen's interface suggests an alarm is currently active. The lighting is soft and diffused, indicating an indoor setting. The purple case adds a pop of color against the neutral background. A dark green text overlay appears at the bottom-center, stating 'altogether.'. The camera is static.
0:11clear phone case on rug A close-up shot, from a slightly elevated angle, shows a smartphone enclosed in a clear, transparent case. The phone is resting on a patterned rug or carpet, which features an abstract design in shades of beige, grey, and dark brown. The clear case allows the intricate pattern of the rug to be visible beneath it, highlighting the case's transparency without the yellowing seen earlier. The lighting is soft and even, suggesting an indoor environment. The rug's texture and pattern provide a subtle background for the phone case. A dark green text overlay is present at the bottom-center, reading 'the plastic ones'. The camera is static.
0:11blue mountain phone case held A medium close-up shot features a hand holding up a vibrant, matte light blue smartphone case. The case has an intricate, debossed or engraved design of snow-capped mountains and evergreen trees across its back. The case is held firmly, showcasing its design and texture. The background is a soft, light-colored couch or pillow, gently blurred to keep the focus on the phone case. The lighting is soft and even, indicating an indoor setting, and enhances the subtle details of the mountain design. A dark green text overlay is visible at the bottom-center, stating 'filled with'. The camera is slightly handheld, showing a small amount of natural movement.
0:13green foliage phone case An overhead close-up shot focuses on a smartphone case lying flat on a warm, polished wooden surface. The case is dark grey or black with a detailed, all-over pattern of various green leaves, vines, and floral motifs. The greens are muted and natural, creating an organic and earthy aesthetic. The wooden background complements the nature-inspired design. The lighting is soft and even, highlighting the intricate details of the pattern without harsh shadows. A dark green text overlay is positioned at the bottom-center, reading 'and forever'. The camera is static, presenting a clear, product-focused view.
0:14cowboy theme phone case An overhead close-up shot displays another unique smartphone case lying flat on the same warm, polished wooden surface. This case is light blue or pale grey and features an all-over pattern of white, stylized Western-themed illustrations, including cowboy boots, cacti, longhorn skulls, and other desert motifs. The white pattern stands out against the light blue background. The lighting remains soft and even, highlighting the playful and detailed design. The wooden background continues to provide a natural and inviting setting. A dark green text overlay appears at the bottom-center, stating 'and switch'. The camera is static, offering a clear view of the product.
0:15fruit pattern phone case An overhead close-up shot presents a smartphone case resting on the warm, polished wooden surface. This case has a clean white background adorned with a whimsical, colorful pattern of various fruits, including strawberries, papaya, lime slices, cherries, and blueberries. The fruits are depicted in a cartoonish, vibrant style. The soft, even lighting enhances the bright colors and playful nature of the design. The wooden surface provides a neutral yet warm backdrop, making the case the central focus. A dark green text overlay is visible at the bottom-center, reading 'to Pela.'. The camera is static, ensuring a clear and appealing product display.
0:16people shampoo aisle A medium shot shows a young woman and a young man standing in a brightly lit store aisle, likely a supermarket or pharmacy. They are both looking at and holding shampoo bottles. The woman, with blonde hair, holds a white bottle, while the man, wearing glasses and a dark blue collared shirt, holds a blue bottle. They appear to be examining the product labels or discussing their choices. The background consists of blurred shelves stacked with various products, typical of a retail environment. The lighting is bright and artificial, common in stores. A dark green text overlay is at the bottom-center, stating 'Shampoo = parabens and phthalates'. The camera is static.
0:17hands holding scented candle A tight close-up shot focuses on a pair of hands holding a dark, cylindrical scented candle. The candle is lit, and a tall, bright yellow flame flickers at its wick, casting a warm glow. The hands are positioned carefully around the candle, with manicured, light-colored fingernails visible. The background is completely dark and out of focus, drawing all attention to the candle and the hands. The primary light source is the candle flame itself, creating a dramatic and intimate atmosphere. A dark green text overlay is placed at the bottom-center, reading 'Scented candles = phthalates'. The camera is static.
0:18plastic bottle manufacturing This dynamic close-up shot reveals an industrial machine actively engaged in the manufacturing of plastic bottles. The scene captures the process where plastic preforms are heated and then blown into their final bottle shape. Bright orange flames and intense heat are visibly involved in the process, illuminating the metallic components of the machinery. The environment is clearly a factory setting, with visible gears, molds, and mechanical arms. The color palette is dominated by greys and metallic tones, accented by the glowing orange heat. A dark green text overlay is at the bottom-center, stating 'Plastic water bottle = phthalates, BPA'. The camera is static, providing a clear view of the complex process.
0:19hand swiping phone A tight close-up shows a hand holding a white smartphone adorned with a distinctive white case featuring small, colorful, abstract shapes (yellow, blue, pink). The hand's thumb is actively swiping across the phone's screen, indicating interaction. The background is uniformly light and completely out of focus, ensuring that the phone and the hand's action are the sole focus. The lighting is soft and even, characteristic of an indoor setting. The vibrant case adds a playful element to the otherwise neutral phone. A dark green text overlay is visible at the bottom-center, displaying 'your phone 3000'. The camera is static.
0:20woman on phone strawberry case A medium shot captures a young woman with dark hair, seen in profile, holding a smartphone in a vibrant pink case with a red strawberry pattern to her right ear, as if engaged in a phone call. She is wearing multiple rings on her fingers, including a gold band and a silver ring. Her expression is calm and engaged. The background is a bright, blurred outdoor setting, possibly a wooden patio or balcony, illuminated by natural sunlight. The strong sunlight casts soft shadows and highlights her hair and skin. The pink and red of the phone case add a cheerful pop of color. A dark green text overlay is at the bottom-center, reading 'times per day.'. The camera is static.
0:21woman selfie blue case A low-angle medium shot captures a young woman with dark hair holding a smartphone, encased in a light blue phone case, up towards the camera. She appears to be taking a selfie or recording a video, as her face is visible in the phone's screen reflection. She wears a silver ring on her left hand. The background is a blurred outdoor scene with wooden structures and bright natural sunlight, similar to the previous scene. The light blue case stands out against the natural backdrop. The camera is slightly tilted, adding a dynamic feel. This shot captures a moment of modern, casual interaction with technology. The camera is static.
0:22modern closed trash can A medium shot captures a sleek, modern, dark grey rectangular trash can with a flat, closed lid. The trash can is positioned against a plain white wall, with a warm wooden panel serving as a contrasting element on the right side of the frame. The design of the trash can suggests functionality and a contemporary aesthetic. The lighting is soft and even, typical of an indoor environment, highlighting the metallic sheen of the trash can. The scene is static and clean, focusing purely on the object. A dark green text overlay is visible at the bottom-center, stating 'important one'.
0:24opening trash can A medium shot, taken from a slightly elevated angle, shows a person's hand pressing a foot pedal (out of frame) which causes the lid of the sleek, dark grey trash can to smoothly open. Inside the trash can, a black plastic trash bag is visible, neatly lining the interior. The background maintains the clean white wall and wooden panel from the previous scene. The action is smooth and precise, highlighting the functionality of the trash can. The soft, even indoor lighting ensures clear visibility of the interior. A dark green text overlay appears at the bottom-center, reading 'a healthier'. The camera is static.
0:25discarding plastic case A medium shot, from a slightly elevated angle, captures a hand dropping a clear, somewhat yellowed smartphone case into the open dark grey trash can. The case falls directly onto the black plastic trash bag lining the can. This action symbolizes the discarding of traditional plastic phone cases. The background remains the clean white wall and wooden panel. The soft, even indoor lighting illuminates the discarded case as it lands. A dark green text overlay is visible at the bottom-center, stating 'alternative.'. The camera is static, focusing on the act of disposal.
0:27man holding blue pela case A medium close-up shot focuses on a man's upper torso and arm. He holds up a light blue Pela phone case, subtly adorned with an embossed mountain and forest design, positioning it slightly off-center to the left. He is wearing a plain maroon short-sleeved t-shirt. The background is a light-colored wall, featuring a decorative green leaf-patterned artwork that hints at nature and sustainability. The lighting is soft and natural, typical of an indoor setting, highlighting the matte texture of the phone case. A dark green text overlay is at the bottom-center, reading 'the healthiest'. The camera is static, presenting the product clearly.
0:28man smiling with pela case A medium close-up shot features the same man from the previous scene, now with his face fully visible, smiling directly at the camera. He continues to hold up the light blue Pela phone case with the mountain and forest design, positioning it prominently in the frame. He wears a maroon t-shirt. The background is the same light-colored wall with the green leaf-patterned artwork. The man's smile conveys confidence and satisfaction. The soft, even indoor lighting gives a warm and inviting feel. A dark green text overlay is displayed at the bottom-center, completing the phrase 'on the planet.'. The camera is static.
0:29woman tapping pela case A medium close-up shot shows a young woman with dark hair, looking down intently at a smartphone encased in a light green Pela phone case. Her fingers are gently tapping the screen, suggesting interaction with the device. She is wearing a black long-sleeved top. The background is a simple, light-colored indoor room with a blurred white door frame on the right. The lighting is soft and even, focusing attention on the phone and the woman's interaction. The light green case provides a subtle, natural color accent. A dark green text overlay appears at the bottom-center, stating 'Pela is made'. The camera is static.
0:30close up flax flowers A beautiful close-up shot, with a very shallow depth of field, highlights several delicate purple-blue flowers, possibly flax. The flowers have slender green stems and small, narrow leaves. The foreground and background are softly blurred into a gentle wash of green and light blue, creating an ethereal and dreamy quality. The natural light is soft and diffused, enhancing the delicate textures and vibrant color of the blossoms. The scene evokes a sense of natural beauty and organic growth. A dark green text overlay is visible at the bottom-center, reading 'it's ethically'. The camera is static.
0:31woman composting case A medium shot, taken from a slightly elevated angle, shows a young woman with dark hair, wearing a white long-sleeved shirt and blue jeans, kneeling on lush green grass outdoors. She is in the process of placing a white Pela phone case, adorned with a colorful fruit and mushroom pattern, into a small, light grey potting container filled with rich dark soil. Beside her is a large bag of 'Potting Mix'. The background consists of vibrant green bushes and terracotta planters, indicating a garden or backyard setting. Bright, natural sunlight illuminates the scene, giving it a fresh and eco-friendly vibe. A dark green text overlay is at the bottom-center, stating 'and compostable,'. The camera is static.
0:32pela case in grass A close-up shot, from a slightly high angle, features a white Pela phone case with a colorful fruit and mushroom pattern lying gently on vibrant green grass. The grass is lush and healthy, contrasting with the detailed pattern of the case. The camera performs a subtle, slow pull-back, revealing more of the surrounding grass. Bright, natural outdoor lighting bathes the scene, creating a fresh and organic atmosphere. The colors are vivid, emphasizing the natural connection of the product. A dark green text overlay is visible at the bottom-center, reading 'and is designed'.
0:33decomposition stages split screen This scene presents a split screen with three distinct rectangular images arranged horizontally against a blurred green background. Each image depicts a different stage of a phone case's decomposition. The first image on the left shows a phone case that is partially intact but appears dirty and discolored, indicating early breakdown. The middle image shows the case further broken down into smaller, charcoal-like fragments, mixed with organic material. The third image on the right displays the material almost completely disintegrated and blended into what looks like compost or soil, showing the final stages of biodegradation. The lighting in each image is consistent, allowing for a clear visual comparison of the transformation. A dark green text overlay is at the bottom-center, stating 'within 3 to 6 months.'. The camera is static.
0:35discarded plastic cases trash An overhead close-up shot looks down into a white trash bag lining a waste bin. Inside, several used smartphone cases are visibly discarded. The cases are of various colors including light pink, clear, green, and a brown/beige, showcasing the diversity of plastic cases being thrown away. They appear worn and ready for disposal, contrasting with the new, vibrant Pela cases shown previously. The lighting is soft and even, indicating an indoor environment, focusing the viewer's attention on the accumulated plastic waste. A dark green text overlay is at the bottom-center, reading 'Unlike plastic'. The camera is static.
0:36landfill aerial shot A wide, high-angle aerial shot, likely captured by a drone, sweeps across a vast, active landfill or waste disposal site. Huge piles of assorted garbage, including plastics, metals, and general refuse, stretch across the landscape. Heavy industrial machinery, such as bulldozers or compactors, can be seen working among the mounds of waste, indicating continuous operation. The sky is overcast or hazy, giving the scene a somber and polluted atmosphere. The color palette is dominated by dull greys, browns, and the varied, desaturated colors of discarded materials. A dark green text overlay is at the bottom-center, stating 'which will be living in landfills'. The camera performs a slow, smooth drone movement, revealing the immense scale of the problem.
0:37reprise underwater microplastics This scene is a close-up underwater shot, strikingly similar to the opening, but with potentially more urgency. Numerous small, bright particles, representing microplastics or fine debris, are suspended in clear, blue water. Sunlight penetrates the surface from above, creating shimmering highlights on the particles. The water is pristine, making the presence of the particles more impactful. The color palette is dominated by blues and sparkling whites. A dark green text overlay appears at the bottom-center, finishing the previous thought with 'for hundreds of years.'. The camera is static, allowing the microplastics to drift slowly.
0:37grid of pela cases An overhead close-up shot presents a visually appealing grid of nine different Pela phone cases, neatly arranged in a 3x3 formation on a warm, smooth wooden surface. Each case displays a unique color, pattern, or texture, showcasing the brand's diverse design offerings—including green, blue, pink, and various patterned designs (e.g., plain, mountain, animal print, fruit). The uniform arrangement highlights the variety available. The lighting is bright and even, casting minimal shadows and emphasizing the colors and details of each case. A dark green text overlay is visible at the bottom-center, stating 'Pela Cases'. The camera is static, providing a clear product showcase.
0:38demonstrating case flexibility 1 A close-up shot focuses on a person's hands holding a solid pink Pela phone case. The hands are actively demonstrating the case's flexibility by gently bending and twisting it, highlighting its pliable and soft material. The pink color is vibrant and matte. The background is softly blurred, showing glimpses of a green indoor plant and a light fixture, indicating an indoor setting. The lighting is soft and diffused, emphasizing the texture and malleability of the case. A dark green text overlay is at the bottom-center, reading 'without'. The camera is slightly handheld, giving a dynamic feel to the demonstration.
0:39demonstrating case flexibility 2 A close-up shot continues to show the person's hands further bending and flexing the solid pink Pela phone case, reinforcing its pliable nature. The hands manipulate the case to show its durability and soft texture, emphasizing comfort and protection. The background remains a softly blurred indoor setting with hints of greenery and light. The lighting is consistent, providing a clear and detailed view of the product's material properties. A dark green text overlay appears at the bottom-center, stating 'comfort,'. The camera is slightly handheld, maintaining the dynamic feel of the demonstration.
0:40woman pointing at pela case A medium shot captures a young woman with dark hair, smiling gently and looking towards a smartphone in her hand. The phone is encased in a striking blue Pela case with a vibrant, multi-colored animal print (leopard or cheetah spots in orange, pink, black). She points to the case with her finger, drawing attention to its stylish design. The background is a softly blurred indoor living space, with a light-colored couch and a wall, creating a comfortable and contemporary setting. The lighting is soft and even, highlighting the bright colors and detailed pattern of the case. A dark green text overlay is visible at the bottom-center, reading 'or style.'. The camera is static.
0:41woman mirror selfie athletic wear A medium shot captures a young woman with dark hair, tied back in a ponytail, taking a mirror selfie. She is wearing a teal-blue athletic top and matching shorts, highlighting an active and healthy lifestyle. She holds a smartphone up to her face, with her expression being a confident smile. The background is an indoor space, possibly a bedroom or home gym, with a dark patterned wallpaper (possibly tropical leaves) and a light-colored rug on the floor. Bright overhead lighting illuminates the scene. The image has a casual, user-generated content feel, showing real-life usage. A dark green text overlay is present at the bottom-center, stating 'the switch to'. The camera is handheld, mimicking a selfie video.
0:42four pela cases held outdoors A medium shot shows four different hands, each holding a unique Pela phone case, held up and arranged in an appealing composition. The cases display a variety of designs: one light pink with mushrooms, one light blue with an abstract pattern, one cream with a subtle textured pattern, and one dark blue with an assortment of stickers. The hands are positioned to showcase all cases clearly. The background is a blurred, bright green outdoor environment with foliage, suggesting a natural setting. Bright, natural sunlight illuminates the scene. This shot brings together the product variety in an aspirational, outdoor context. A dark green text overlay appears at the bottom-center, reading 'phone cases at pelacase.com'. The camera is static, focusing on the product display.
0:44pela logo end card The scene is a static, clean white background. Centered horizontally and vertically on this white canvas is the word 'pela' in a simple, modern, lowercase grey sans-serif typeface. The logo is minimalist and clear, representing the brand. No other visual elements, text, or graphics are present, ensuring full focus on the brand identity. The lighting is uniform and bright, consistent with a clean, digital presentation. The simple color palette of white and grey provides a crisp and professional finish to the video.
