0:00family walking backlit
The scene opens with a wide shot of a family of three walking away from the camera, down a path, under bright sunlight which creates a strong backlight effect, silhouetting their figures. The camera is positioned slightly low, looking up towards the figures and the bright sky, emphasizing the sun's glare. The path is paved with light-colored tiles, possibly concrete, and flanked by a low, dark railing or fence on the left side, with green foliage visible behind it. The sun is directly behind them, creating significant lens flare and a warm, golden glow across the upper half of the frame. The overall color palette is warm with dominant yellows, oranges, and greens, contrasting with the dark silhouettes of the people. In the top-left corner, the white 'W' shaped Western Union logo is visible. Overlaid in the bottom half of the screen, in bold yellow capital letters with a subtle shadow, is the text: 'Send more. Spend less.' The mood is serene and hopeful.
0:01father and child laughing
This scene is a medium close-up, framed from a slightly low angle, focusing on an adult man and a young child looking down and off-screen, both with joyous expressions. The background is softly blurred, showing warm, diffused lighting and hints of green foliage, suggesting an indoor or shaded outdoor setting. The light source appears to be soft and frontal, highlighting their faces. The dominant colors are warm browns and oranges from their clothing, contrasting with their dark skin tones and the bright whites of their teeth as they smile widely. The overall mood is one of warmth, happiness, and shared discovery. In the top-left, the white Western Union logo is visible. Overlaid on the lower half of the screen, in bold yellow capital letters with a subtle shadow, is the text: 'With $0 transfer fee*'. Below this, in smaller white text, is a disclaimer: '*Western Union makes money from currency exchange. Not valid for credit cards and quick collects.'
0:03text overlay yellow background 1
This scene features black text against a vibrant, solid yellow background. The text, centrally aligned, reads: 'on your first international digital transfer.' The font is sans-serif, bold, and highly legible. The bright yellow background creates a high contrast with the black text, making the message stand out clearly and conveying a sense of energy and attention. There are no other visual elements, graphics, or logos present, maintaining a clean and direct aesthetic. The lighting is uniform, as expected for a static graphic. The overall color palette is a stark yellow and black.
0:04western union call to action
This is a static graphic scene set against the same vibrant, solid yellow background. Centered in the upper half of the screen is the Western Union logo, presented in bold black, featuring the distinctive 'W' shaped icon followed by the words 'Western Union' in a clear sans-serif typeface. Below the logo, also in black text, is the tagline: 'For what's next'. Further down, centrally located, is a rectangular button with rounded corners, colored black with white text that reads: 'Send now'. Below this, towards the bottom of the screen, are two app store badges, both black and white, representing 'Download on the App Store' and 'GET IT ON Google Play'. These elements are neatly arranged, creating a clear call to action. The overall color palette remains bright yellow and black, reinforcing brand identity and readability.
