0:00split screen sweater comparison
The scene opens with a vertical split screen, showcasing two different sweaters side-by-side. On the left, a woman models a burgundy and white ombre sweater, while on the right, she wears a green and white ombre sweater. Both are medium shots, capturing the woman from the waist up. She stands facing forward, smiling and speaking directly to the camera. A large white text overlay centered on the screen reads 'Cozy sweaters you'll have on repeat this winter!' followed by a blue snowflake icon. The 'BLOOMCHIC' brand logo is visible in white text at the top center of the screen, bridging the two halves. The background behind the woman in both frames is blurred, suggesting a warm, inviting indoor setting, with glimpses of what appears to be a wooden dresser and some festive holiday decorations, including a small decorated Christmas tree, on the right side. The overall color palette is cozy and autumnal/wintry, with the dominant colors being maroon, green, white, and a muted, warm background.
0:03burgundy sweater showcase
This scene features a single, static medium full shot of the woman from the previous scene, now solely wearing the burgundy and white ombre sweater. She stands centrally in a brightly lit room, engaging directly with the camera. She demonstrates the sweater's features by gesturing with her hands, running them over the fabric, and performing a full 360-degree turn to show the fit from all angles. On the top left of the screen, white text overlays indicate 'SIZE: 20/22', 'HEIGHT: 5:9', and 'WEARING: 2X'. The 'BLOOMCHIC' logo remains at the top right. Various textual subtitles appear throughout, quoting her speech, such as 'I just got the sweater in and I absolutely love it', 'it is so soft and cozy', 'The material feels amazing', 'It's not scratchy at all', 'I love this pretty design', 'It's nice and roomy in the hip area which I love', 'If you have bigger hips like I do, this is perfect', 'It's not clingy', 'It lays really nicely in the tummy area', and 'And I think it's so cute'. The background consists of light-colored walls, a wooden floor, and a patterned rug in shades of cream and brown. To the left, a partially visible open doorway with a light-colored door. To the right, a dark wooden chest of drawers with five visible drawers, adorned with a small, decorated Christmas tree featuring red bows and lights, beside a green potted plant. The lighting is soft and even, highlighting the sweater's texture. The overall mood is cheerful and informative.
0:18green sweater showcase and cta
The scene maintains a single, static medium full shot of the woman, who is now wearing the green and white ombre sweater. She stands in the same home setting, facing the camera with a pleasant smile and minimal, subtle hand gestures. The 'BLOOMCHIC' brand logo is prominently displayed at the top center of the screen. Towards the end of the clip, a white rectangular button with rounded corners appears in the mid-center of the screen, containing the text 'SHOP SIZES 10-30'. A small black mouse cursor icon hovers over this button, implying an interactive call to action. The background remains consistent with the previous scene: light walls, wooden flooring, a patterned rug, a wooden dresser with a small Christmas tree and green plant. The lighting is bright and even, casting soft shadows. The overall tone is inviting and directs the viewer to an online shopping experience. The color palette emphasizes the festive green of the sweater against the neutral home decor.
