0:00text promo red background
A vibrant red background dominates the frame, serving as a clean canvas for promotional text. White text appears sequentially in the upper-middle section, first stating "New and existing customers," then expanding to "iPhone 17 Pro on us." Subsequently, "No trade-in required" appears, followed by "With new line on select Unlimited plans." Below this, a block of fine print details the terms and conditions, including pricing ($1,099.99 for 256 GB only), purchase requirements (new smartphone line for new or existing customers, adding new line with port-in on Unlimited Ultimate or postpaid Unlimited plans like Go/Plus/AVP), payment options, and OS requirements (Apple Intelligence requires iOS 15.1 or later). The text is clear and legible. The lighting is bright and even, providing strong contrast for the white and yellow text against the rich red background. The overall color palette is a high-contrast red, white, and yellow.
0:03iphone 17 pro close up
The scene features a close-up, slightly elevated shot of the top-rear portion of a single, highly detailed rose gold or copper-colored iPhone 17 Pro, set against a stark, pure black background. The device is angled subtly to showcase its rear panel, highlighting the prominent triple-camera array arranged in a triangular configuration, each lens featuring a dark, reflective surface with metallic rings. A smaller circular flash module is also visible. Above the phone, centered in the frame, is the elegant silver Apple logo, followed by "iPhone 17" in clean white text, and then a large, bold, three-dimensional "PRO" rendered in the same rose gold/copper metallic finish as the phone, reflecting light. The lighting is precise, creating subtle highlights on the phone's metallic edges and camera components, while maintaining deep shadows elsewhere to emphasize its form. The black background ensures maximum focus on the product and its branding.
0:05three iphones side by side
Against a pure, unlit black background, three iPhone 17 Pro devices are elegantly displayed side-by-side. The phones are angled uniformly, presenting their rear panels to the viewer. From left to right, the colors are a pristine white/silver, a vibrant rose gold/copper (identical to the previous shot), and a sophisticated dark blue/slate. Each phone retains the distinct triple-camera array with metallic rings and a flash module. They are positioned upright, standing vertically, with a slight, almost imperceptible shadow beneath them on the black surface, suggesting minimal depth. The lighting is even and consistent across all three devices, allowing their individual colors and premium finishes to stand out clearly. The composition is clean, minimalistic, and symmetrical, designed to highlight the color variations of the product line.
0:06burning shopping cart call to action
The scene reverts to a vibrant, uniform red background, matching the first scene. Centered in the upper-middle portion of the frame is a three-dimensional, bright yellow shopping cart emoji. The cart has black wheels with red hubs and a red handle. Vivid, animated orange and yellow flames are graphically depicted engulfing the wheels and undercarriage of the shopping cart, creating a dynamic visual effect that suggests intense heat, speed, and urgency. As the scene progresses, white smoke begins to emanate from the burning elements, curling upwards from the wheels. Below the animated shopping cart, a prominent call-to-action is displayed: "Shop now" in large, bold yellow text, followed by "before you miss out" in smaller white text. The lighting is bright and even, ensuring high visibility of the fiery cart and the contrasting yellow and white text against the bold red backdrop. The overall color palette is a striking combination of red, yellow, orange, and white, conveying excitement and urgency.
