0:00product intro split screen The scene opens with a split-screen. The top half shows a mixed-race woman with long curly brown hair and braids, wearing a light grey knitted cardigan over a dark top, speaking directly into a microphone. She is positioned slightly to the left of the frame. The background is softly blurred with muted warm tones, suggesting an indoor setting with decorative dry foliage. Her expression is articulate and engaging. The bottom half of the screen displays a close-up of a hand holding a transparent glass bottle with a white label, which contains a pale yellow serum. The bottle is positioned vertically, with light reflections on its surface. Overlaid text in bright green reads 'TRUE BELLY SERUM' across the center and 'Tips from an experienced mom on getting rid of stretch marks' below it. The lighting is soft and even, highlighting the woman's face and the product.
0:00product and speaker with brand The scene continues with the split-screen format. The top half still features the same mixed-race woman speaking into a microphone, her expression engaged. The blurred background remains consistent. The bottom half shows the product, a 'TRUE BELLY SERUM' bottle, still held in a hand. New overlaid text appears in bright green: '8 SHEEP ORGANICS' positioned centrally, and a red banner on the top left corner with 'Thelma' and 'Mom of three' in white text. The overall visual style is bright and clean, maintaining focus on the speaker and the product. The lighting is soft and intentional, creating a professional yet warm ambiance.
0:02speaker and ingredient This scene also uses a split-screen. The top half continues to show the mixed-race woman, maintaining her articulate expression and speaking into the microphone against the same blurred, warm-toned background. The bottom half now transitions to a close-up shot of a vibrant green Centella Asiatica plant leaf, with its distinctive round shape and visible veins, against a dark, out-of-focus background. Overlaid text in bright green across the center reads 'IT USES CENTELLA ASIATICA'. The color palette shifts to incorporate the rich greens of the plant, contrasting with the soft tones of the top half. The lighting on the plant is natural and highlights its texture.
0:04speaker and scientific infographic The scene maintains the split-screen layout. The upper frame shows the same mixed-race woman, still speaking into the microphone with an active and informative expression. Her posture and attire remain consistent. The lower frame now displays a detailed scientific infographic composed of three sections. On the left, a stylized illustration of a pregnant woman's belly with a bottle and leaves. The middle shows a Centella Asiatica plant and cross-section of skin with 'Increased Collagen'. The text 'Collagen Boost', 'Increased Collagen', and 'Collagen Production' are visible on the infographic. Overlaid text in light blue says 'PREGNANCY SAFE INGREDIENT THAT ACTUALLY BOOSTS COLLAGEN LIKE RETINOL DOES'. The overall presentation is professional and educational, blending personal testimony with scientific explanation.
0:08pregnant woman asking question A medium shot frames a pregnant Asian woman, likely in her late second or third trimester, seated comfortably on a light grey couch. She wears a relaxed-fit light purple sweater dress with a zipper at the neck. Her dark hair is straight and falls to her shoulders. She looks slightly to the side with an inquisitive, slightly puzzled expression, gesturing subtly with her hands as she speaks into a black microphone positioned in front of her. The background is a blurred, bright indoor setting with white and wooden elements, suggesting a modern home or studio. Overlaid text in light blue reads 'WHAT'S CENTELLA ASIATICA?'. The lighting is soft and even, highlighting her face and the microphone. She appears to be asking a clarifying question.
0:11speaker and lab scene The scene reverts to a split-screen. The mixed-race woman in the light grey cardigan is again in the top frame, maintaining her speaking pose and engaged expression. The background is consistent. The bottom frame shows a female scientist in a white lab coat and blue gloves, meticulously stirring a white liquid in a glass beaker with a glass rod. A green plant leaf is visible within the beaker. The lab setting features shelves with various lab equipment and green plants in the blurred background, suggesting a clean and professional environment. Overlaid text in light blue reads 'IT'S THE ONLY INGREDIENT THAT THE AMERICAN ACADEMY OF DERMATOLOGY ACTUALLY RECOMMENDS'. The lighting is bright and clean, emphasizing the scientific context.
0:15speaker and scientific proof The split-screen format continues. The upper frame shows the mixed-race woman speaking, her expression lively and persuasive. The lower frame displays a screenshot of a medical website (American Academy of Dermatology Association) with highlighted text discussing stretch marks and recommending Centella Asiatica. This quickly transitions to a stylized anatomical illustration of a pregnant womb with a fetus and placenta, then to a cross-section of skin highlighting collagen fibers with green leaves representing Centella Asiatica. Overlaid text in light blue reads 'STRETCH MARKS' (highlighting the problem) and then 'IT BOOSTS COLLAGEN PRODUCTION NATURALLY WITHOUT CROSSING THE PLACENTA' (explaining the solution). The visuals reinforce the scientific and safety claims, using a combination of textual proof and illustrative diagrams.
0:19pregnant woman questioning safety A medium shot of the pregnant Asian woman, seated on the light grey couch, speaking into a microphone. She looks directly at the camera with a serious yet concerned expression, her hands gesturing slightly as if seeking reassurance. She is wearing the same light purple sweater dress. The blurred background remains consistent with the previous shot of her. Overlaid text in light blue asks 'I'VE GOT A QUESTION SO IS ACTUALLY PREGNANCY SAFE THOUGH?'. The lighting is soft and neutral, emphasizing her sincere query.
0:22speaker and product safety The scene returns to the split-screen. The mixed-race woman is in the upper frame, speaking into the microphone with a reassuring expression. The lower frame shows a close-up of the 'TRUE BELLY SERUM' bottle, held in a hand, similar to the initial shots. Overlaid text in light blue reads 'IT'S MADE SPECIFICALLY FOR PREGNANCY'. The visual confirms the product being discussed, reinforcing its relevance to the pregnant audience and directly addressing the previous question about safety. The lighting remains soft and consistent across both frames.
0:25speaker and ineffective ingredients The split-screen continues. The top frame shows the mixed-race woman speaking, her expression now more critical or explanatory as she discusses less effective alternatives. The bottom frame transitions rapidly through various visual representations of common ingredients: first, a pile of rough-cut, yellowish shea butter or cocoa butter chunks; next, a green viscous liquid (mineral oil) swirling in a glass; and finally, an animated 3D cross-section of skin showing a deep crack, with a golden drop of liquid sitting on its surface, indicating a lack of penetration. Overlaid text in light blue reads 'COCOA BUTTER SHEA BUTTER MINERAL OIL' and then 'THAT STUFF IT JUST SITS ON THE SURFACE DOING NOTHING'. The quick cuts in the bottom frame illustrate the different substances. The lighting is varied to suit each visual, from bright for the solids to atmospheric for the liquid and illustrative for the skin graphic.
0:29speaker and product penetration The split-screen persists. The mixed-race woman continues her explanation in the upper frame, her expression now emphasizing the product's superior action. The lower frame displays an animated 3D cross-section of skin, similar to the previous one, but this time showing a light blue, crystalline liquid (representing the serum) actively penetrating deep into the skin's layers, past the surface crack. This visual clearly demonstrates the product's claim of deep absorption. Overlaid text in light blue states 'TRUE BELLY SERUM ACTUALLY PENETRATES TO WHERE STRETCH MARKS FORM'. The colors are bright and illustrative, focusing on the action of penetration. The lighting highlights the animated effect.
0:32pregnant woman asking how A medium shot captures the pregnant Asian woman, still seated on the grey couch and speaking into the microphone. Her expression is curious, seeking further details, as she raises her hands in an open gesture. She maintains the same light purple sweater dress and dark hair. The blurred background remains consistent. Overlaid text in light blue simply asks 'HOW?'. The lighting is soft, focusing on her inquiring gaze.
0:33speaker and hyaluronic acid explanation The scene reverts to a split-screen. The top frame features the mixed-race woman, speaking with an emphatic and detailed expression, explaining the science behind the product. The bottom frame cycles through several visuals: first, a close-up of shiny golden spheres (representing hyaluronic acid capsules); then, an animated graphic of blue molecular structures of different sizes (illustrating different molecular weights); and finally, an animated 3D cross-section of skin showing multiple blue bubbles (representing hyaluronic acid) penetrating into different depths of the skin layers. Overlaid text in light blue reads 'TRIPLE HYALURONIC ACID THREE DIFFERENT MOLECULAR SIZES', followed by 'IT GETS DEEP INTO YOUR SKIN WHERE THE PROBLEM ACTUALLY IS NOT JUST MOISTURIZING THE TOP LAYER'. The quick transitions and animated graphics effectively convey the scientific principle. The lighting is bright and clean, enhancing the clarity of the scientific visuals.
0:40product application on belly A close-up shot focuses on a visibly pregnant belly, which is being massaged with a clear serum by a hand. Drops of the serum are visible on the skin as the hand gently spreads it. The skin appears smooth and moisturized. The background is blurred, consistent with the speaker's original setting, though the speaker is not visible in this frame. The lighting is soft and focused on the belly, creating a comforting and practical demonstration. The overall impression is one of gentle care and direct product usage.
0:42pregnant woman asking efficacy A medium shot of the pregnant Asian woman, seated on the grey couch, speaking into the microphone. Her expression is now more direct and challenging, leaning forward slightly with her hands open, seemingly asking for proof. She is wearing the same light purple sweater dress. The blurred background remains consistent. Overlaid text in light blue asks 'DOES IT ACTUALLY WORK?'. The lighting is soft and consistent, emphasizing her direct question.
0:43speaker and customer reviews The split-screen reappears. The mixed-race woman in the light grey cardigan is in the top frame, speaking with an enthusiastic and proud expression, gesturing with her hands. The bottom frame displays two distinct 5-star customer review snippets, presented as white speech bubbles or text boxes. The text in the reviews is clearly visible, with names like 'Angela' and 'Carla' mentioned. Overlaid text in bright green confidently states 'OF COURSE THERE ARE THOUSANDS OF 5-STAR REVIEWS'. The visuals combine personal endorsement with social proof, strengthening the product's credibility. The lighting is consistent, providing a clear view of both the speaker and the reviews.
0:45speaker demonstrates use A medium shot shows the mixed-race woman, now revealing her visibly pregnant belly, as she holds a bottle of the 'TRUE BELLY SERUM' and applies it directly to her skin. Her expression is authentic and happy, demonstrating personal use. She is wearing a light brown, comfortable top pulled up to expose her belly. Her hands gently rub the serum into her skin. The background is the same blurred, warm-toned setting. Overlaid text in light blue reads 'AND I'M EVEN USING IT RIGHT NOW'. The lighting is soft and focused on her, highlighting both her expression and the act of applying the serum.
0:47speaker and guarantee The split-screen returns. The mixed-race woman in the light grey cardigan is in the top frame, speaking with a final, persuasive flourish, using hand gestures to convey reassurance. The bottom frame displays a clean white graphic with four icons and corresponding text: 'Clean Ingredients', 'Made in Indiana, USA', 'Ships In 5-7 Days', and '100-Day Happiness Guarantee'. The '100-Day Happiness Guarantee' text is highlighted with an orange box. Overlaid text in bright green emphasizes '100-DAY GUARANTEE', and then in light blue, 'SO YOU SHOULD TRY IT I MEAN IF IT DOESN'T WORK YOU CAN JUST RETURN IT BUT I'M TELLING YOU IT WORKS'. The scene concludes with a strong call to action and risk-reversal messaging. The lighting is clean and bright, accentuating the guarantee graphic.
The scene is a static, clean end card. A transparent glass bottle of 'TRUE BELLY SERUM' with a white dropper is centered on a light grey to white gradient background. The bottle contains a pale yellow liquid, and its white label is clearly visible. The lighting is bright and even, giving the product a pristine appearance. Overlaid text above the bottle reads 'Pure Care for Your Growing Bump' in a clean black font, followed by a row of five golden stars. Below the stars, smaller text states 'No stretch marks. No irritation. Just soft, nourished skin.'. At the bottom of the screen, a prominent black rectangular button with rounded corners reads 'SHOP TRUE BELLY SERUM' in white uppercase letters. The overall aesthetic is minimalist, professional, and focuses entirely on the product and its core benefits.
