0:00talking head intro A close-up shot of a young adult female, framed from her mid-chest up. She has long, straight brown hair, blue eyes, and fair skin with natural makeup, including light pink lipstick. She wears a light grey marled t-shirt. She is speaking directly to the camera, smiling with an open, friendly expression. Her mouth is open as if mid-sentence. The background is a clean, minimalist white wall with soft, even lighting, creating a bright and airy atmosphere. To the right, a small round wooden side table holds a potted green plant in a white planter, adding a subtle touch of natural color. Text overlays appear on the screen, changing from 'YOU'VE BEEN' to 'ALLBIRDS' and then to 'THIS IS THE ONE I WOULD START'.
0:03product shot standing still A medium shot focusing on the lower torso and legs of a person standing. The subject is wearing loose-fitting, light blue denim jeans and white Allbirds Tree Runner NZ shoes. The camera is positioned at a low angle, looking slightly upwards, showcasing the shoes and the drape of the jeans. The background consists of a plain white wall on the left and a light grey/brown wooden floor. The lighting is bright and even, highlighting the clean white of the shoes. There is no camera movement, and the person is static, allowing for a clear view of the product. Text overlay reads 'TREE RUNNER NZ'.
0:04product shot walking indoors A low-angle close-up shot focused on the feet of a person walking on a light grey and brown patterned hardwood floor. The subject is wearing loose-fitting, light blue denim jeans that are slightly bunched at the ankles, paired with pristine white Allbirds Tree Runner NZ sneakers. The camera tracks the feet as they move, emphasizing the ease of walking. The background is blurred, showing a plain white wall on the left, but the focus remains sharply on the movement of the shoes. The lighting is bright and even, highlighting the clean lines and material of the sneakers. Text overlay reads 'ARE SUPER EASY TO STYLE'.
0:06product shot standing reflection A medium shot showcasing the lower torso and legs of a person. The subject stands against a bright white wall, wearing light blue, relaxed-fit denim jeans and white Allbirds Tree Runner NZ sneakers. A partial reflection of the subject is visible on a reflective surface to the far left, hinting at a mirrored closet door. The floor is light grey and brown hardwood. The camera angle is slightly low, highlighting the casual and comfortable attire. Bright, even indoor lighting illuminates the scene. Text overlay reads 'I'VE WORN THEM WITH'.
0:08product shot walking indoors low angle A close-up, low-angle shot focuses on the feet and lower legs of a person walking across a light grey and brown patterned hardwood floor. The subject is wearing light blue, loose-fitting denim jeans that are slightly cuffed and bunched, paired with bright white Allbirds Tree Runner NZ sneakers. The camera is static, capturing the feet as they move past the lens, highlighting the shoes' design and the relaxed fit of the jeans. The background is entirely the hardwood floor. Text overlay reads 'JEANS'.
0:09talking head gesturing A close-up shot of a young adult female, framed from her mid-chest up. She has long, straight brown hair, blue eyes, and fair skin with natural makeup. She wears a light grey marled t-shirt. She is speaking directly to the camera, smiling, and making expressive hand gestures with both hands slightly raised and open palms. Her expression is bright and engaging. The background is a clean, minimalist white wall with soft, even lighting. To the right, a small round wooden side table holds a potted green plant in a white planter. Text overlay reads 'DRESSES'.
0:10lifestyle work from home A medium shot, slightly from a high angle, shows a person seated on a plush white couch. The subject is wearing light grey sweatpants and white Allbirds Tree Runner NZ sneakers. A small, round, light wood coffee table is positioned in front, holding an open silver laptop. The person's hands are visible on the laptop keyboard, actively typing. A glimpse of a red and white patterned throw pillow is seen in the background on the couch. The lighting is soft and even, suggesting an indoor, comfortable setting. Text overlay reads 'WORK-FROM-HOME'.
0:11lifestyle work from home coffee A medium shot, taken from a slightly high angle, shows a person seated comfortably on a white couch. The subject is wearing light grey sweatpants and a matching sweatshirt, along with white Allbirds Tree Runner NZ sneakers. A small, round, light wood coffee table sits in front, on which an open silver laptop is placed. The person's hands are initially typing on the laptop, then one hand picks up a black mug and brings it to their mouth for a sip. A red and white patterned throw pillow is visible on the couch in the background. The scene is well-lit with soft, even indoor lighting, creating a cozy and productive atmosphere. Text overlay reads 'SWEATS'.
0:12product shot walking outdoors A close-up, low-angle shot focuses on the feet and lower legs of a person walking on a light grey concrete sidewalk. The subject is wearing loose-fitting, light blue denim jeans that bunch slightly at the ankles, paired with pristine white Allbirds Tree Runner NZ sneakers. The camera tracks the feet as they move, emphasizing the stride. In the blurred background, green grass and the lower trunks of trees are visible, indicating an outdoor, sunny setting. The sunlight casts subtle shadows on the sidewalk. Text overlay reads 'THEY FEEL'.
0:13product shot walking outdoors front view A close-up, low-angle shot features a person walking forward on a light grey concrete sidewalk. The view is primarily from the front of the feet, showcasing the white Allbirds Tree Runner NZ sneakers and the light blue denim jeans. As the person walks, the perspective slightly shifts to the side, maintaining focus on the shoes. The sunlight creates subtle shadows on the ground. In the background, green grass and the lower part of trees are visible, indicating an outdoor setting. Text overlay reads 'INCREDIBLY LIGHTWEIGHT'.
0:14lifestyle walking park A medium shot, taken from a low angle, follows a person walking along a paved path through a sunny park. The subject is wearing loose-fitting, light blue denim jeans and white Allbirds Tree Runner NZ sneakers. The camera captures their stride from a slight distance, highlighting the full length of their legs. On either side of the path, lush green grass and mature trees with vibrant green foliage are visible. The natural sunlight creates bright highlights and distinct shadows, enhancing the outdoor, active atmosphere. Text overlay reads 'AND SOFT'.
0:16product shot walking outdoors close up A close-up, low-angle shot focuses on the feet and lower legs of a person walking on a light grey concrete sidewalk. The subject is wearing loose-fitting, light blue denim jeans that are slightly bunched at the ankles, paired with pristine white Allbirds Tree Runner NZ sneakers. The camera tracks the feet as they move, emphasizing the ease of walking. In the blurred background, green grass and the lower trunks of trees are visible, indicating an outdoor, sunny setting. The sunlight casts subtle shadows on the sidewalk. Text overlay reads 'BUT ALSO SURPRISINGLY'.
0:17product detail shoe upper An extreme close-up, top-down shot of a white Allbirds Tree Runner NZ shoe. A female hand with light pink manicured nails gently holds the shoe, allowing the camera to focus on the intricate, breathable knit upper texture. The background is a soft, plain light surface. The lighting is bright and even, highlighting the material and pristine white color of the shoe. Text overlay reads 'THE KNIT UPPER IS MADE FROM TREE'.
0:18product detail knit texture An extreme close-up, top-down shot focuses on the textured knit upper of a white Allbirds Tree Runner NZ shoe. A female hand with light pink manicured nails gently pinches and squeezes the material, demonstrating its softness and flexibility. The background is a plain, light-colored surface, keeping the focus entirely on the shoe's detail. The bright, even lighting emphasizes the intricate pattern of the knit fabric. Text overlay reads 'FIBER'.
0:19talking head surprised A close-up shot of a young adult female, framed from her mid-chest up. She has long, straight brown hair, blue eyes, and fair skin with natural makeup. She wears a light grey marled t-shirt. She is speaking directly to the camera, but her eyes are wide and she looks briefly upwards and to the right, as if in surprise or to emphasize a point with a knowing glance. Her mouth is slightly agape in an 'o' shape. The background is a clean, minimalist white wall with soft, even lighting. To the right, a small round wooden side table holds a potted green plant in a white planter. Text overlay reads 'YES, ACTUAL TREES'.
0:20product detail shoe top view An extreme close-up, top-down shot of a pair of white Allbirds Tree Runner NZ shoes. The primary focus is on the shoe in the foreground, with its white knit upper, neatly tied white laces, and clean white sole. A second, slightly blurred shoe is visible in the background, implying a pair. The background is a plain, light-colored surface, ensuring the product stands out. The lighting is bright and even, accentuating the pristine condition and texture of the shoes. Text overlay reads 'SO IT KEEPS YOUR FEET'.
0:22product detail shoe laces An extreme close-up, top-down shot of the front of a white Allbirds Tree Runner NZ shoe. The camera focuses tightly on the neatly tied white laces, which form a perfect bow. The textured knit upper material of the shoe is clearly visible around the lace eyelets, showcasing its fine detail. The background is a plain, light-colored surface, ensuring the shoe's features are the sole focus. Bright, even lighting illuminates the clean white of the laces and shoe. Text overlay reads 'COOL AND FRESH ALL DAY LONG'.
0:24product detail insole press An extreme close-up, top-down shot showing a female hand with light pink manicured nails gently pressing into the dark grey insole of a white Allbirds Tree Runner NZ shoe. The insole has a soft, felt-like texture. The 'allbirds' logo in white script is visible on the insole. The white outer rim of the shoe is visible around the insole. The lighting is bright and even, highlighting the soft texture and cushioning of the insole as the finger presses into it. Text overlay reads 'AND THE NEW FEATHERBED'.
0:25product detail insole logo An extreme close-up, top-down shot of the dark grey insole of a white Allbirds Tree Runner NZ shoe. The white 'allbirds' logo in script font is prominently displayed on the insole. A female hand with light pink manicured nails gently presses into the soft, felt-like material of the insole, creating a slight indentation and demonstrating its cushioning. The clean white edge of the shoe is visible around the insole. Bright, even lighting highlights the texture and brand detail. Text overlay reads 'INSOLE? IT'S LIKE WALKING ON MEMORY FOAM PILLOWS'.
0:28product washing machine insert A medium shot captures a female hand placing a pristine white Allbirds Tree Runner NZ shoe into the open drum of a modern, front-loading washing machine. The washing machine is silver and black, with a large, dark circular door. The interior of the drum is dark and metallic. The hand gently inserts the shoe. The background shows part of the washing machine and a dark, blurred area. The lighting is soft but adequate, highlighting the action. Text overlay reads 'AND THEY'RE'.
0:29washing machine door close A medium shot focuses on the front of a modern, dark grey and white front-loading washing machine. The circular, reflective door is closing slowly. The interior of the drum is dark and becomes fully obscured as the door latches. The overall aesthetic is clean and contemporary, typical of a laundry appliance. The lighting is consistent with an indoor utility area. Text overlay reads 'MACHINE WASHABLE'.
0:31product placed on shelf A medium shot shows a female hand carefully placing a pair of clean white Allbirds Tree Runner NZ sneakers onto the top shelf of a simple black metal and fabric shelving unit. The shoes are pristine, with white laces and soles. Below them, two neatly folded white towels are stacked on a lower shelf, suggesting a laundry room or clean storage area. The background is a plain white wall with a glimpse of a white appliance (likely a washer/dryer) to the left. The lighting is bright and even, highlighting the cleanliness of the shoes and the setting. Text overlay reads 'WHICH, HONESTLY, SHOULD BE STANDARD AT THIS POINT'.
0:33product walking overhead debris An overhead close-up shot focuses on a single foot stepping onto a light grey concrete path. The foot is clad in a white Allbirds Tree Runner NZ sneaker and a light blue denim jean. The path is scattered with small, dark green leaves and thin, dry twigs, indicating an outdoor environment. The sunlight is bright, creating sharp shadows from the foot and the debris. The camera is static, capturing the momentary interaction of the shoe with the ground. Text overlay reads 'I'VE BEEN WEARING THESE'.
0:34product walking overhead clean An overhead close-up shot of a single foot stepping onto a clean, light grey concrete path. The foot is wearing a white Allbirds Tree Runner NZ sneaker and a light blue denim jean. The path is free of debris, appearing pristine. The sunlight is bright, casting a clear shadow from the foot onto the concrete. The camera is static, capturing the foot's movement. Text overlay reads 'NON-STOP FROM LONG'.
0:36lifestyle walking away park A medium shot, taken from a low angle and behind the subject, shows a person walking away on a light grey paved path through a sunny park. The subject is wearing loose-fitting, light blue denim jeans and white Allbirds Tree Runner NZ sneakers. The camera follows their movement, showcasing their stride. On either side of the path, lush green grass and the trunks of tall trees are visible, with dappled sunlight creating shadows on the ground. Text overlay reads 'ERRANDS TO CASUAL DINNERS'.
0:38lifestyle sitting park bench A medium shot at eye-level captures a person walking towards and then sitting on a dark green metal park bench. The subject is wearing light blue denim jeans and white Allbirds Tree Runner NZ sneakers. They hold a white disposable coffee cup in their hand. The background features bright green grass and blurred foliage, suggesting a pleasant outdoor park setting on a sunny day. The camera remains static, capturing the action. Text overlay reads 'THEY JUST WORK'.
0:40product sitting park bench close up A close-up, low-angle shot focuses on the legs and feet of a person seated on a dark green metal park bench. The subject is wearing light blue denim jeans, with one leg crossed over the other, and pristine white Allbirds Tree Runner NZ sneakers. The shoes are clearly visible, showcasing their minimalist design. Lush green grass is visible on the ground below the bench, and the scene is brightly lit by natural sunlight. The camera is static, capturing the relaxed posture. Text overlay reads 'COMFY, MODERN, AND'.
0:41talking head closing A close-up shot of a young adult female, framed from her mid-chest up. She has long, straight brown hair, blue eyes, and fair skin with natural makeup. She wears a light grey marled t-shirt. She is speaking directly to the camera, smiling warmly, and making an 'effortless' hand gesture with two fingers. Her expression is bright and engaging. The background is a clean, minimalist white wall with soft, even lighting. To the right, a small round wooden side table holds a potted green plant in a white planter. Text overlay reads 'EFFORTLESS'.
0:43talking head product outro A medium close-up shot of a young adult female, framed from her upper chest to just below her shoulders. She has long, straight brown hair, blue eyes, and fair skin with natural makeup. She is wearing a brown tank top. She is smiling broadly and looking directly at the camera, holding up a pair of pristine white Allbirds Tree Runner NZ sneakers in front of her. The shoes are presented clearly, highlighting their design. The background consists of a plain white wall and soft, cream-colored curtains on the right. The lighting is soft and natural. A white 'allbirds' logo is superimposed on the bottom right of the screen. She has a welcoming and confident expression, encouraging viewer engagement.
