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AI Analysis

AI Tags

IntroProblem-FirstText OverlayStatic FrameLogo VisibleValue PropositionOn-Brand Color PaletteB-RollMotion Graphic OverlayFemale PresentAnimal PresentFeature BreakdownClean IngredientsMale PresentProduct DemoClose-UpZoom Punch-InPackaging VisibleBrand Mention Spoken

Text on Screen

0:00nulo

0:00Prowess™

0:00Raising the bar

0:00in science-led nutrition

0:02nulo

0:02Prowess™

0:02Veterinarian & Animal

0:02Nutritionist Formulated

0:05nulo

0:05Prowess™

0:0525 Essential Nutrients

0:05for Complete Support

0:08nulo

0:08Prowess™

0:08Clean Ingredients

0:08NO by-product meals, corn,

0:08or gluten ingredients

0:11nulo

0:11Prowess™

0:11Targeted Formulas for

0:11Every Lifestage & Lifestyle

0:13NO CORN, GLUTEN, WHEAT, SOY

0:13Prowess

0:13nulo

0:13ALL-IN-ONE ES

0:13FOR ADULT CATS & K

0:13PLETE NUTRITION TO HELP

0:13AIN WHOLE BODY HEALTH

0:13NO CORN, GLUTEN, WHEAT

0:13GRAIN FREE

0:13SENSITIVE STO

0:13FOR ADULT

0:13PROMOTES EASY DIGESTION

0:13& NUTRIENT ABSORPTION

0:13BRIGHT

0:13FOR KITTENS

0:13SUPPORTS HEALTHY BRAIN DEVELOPMENT

Scenes (4)

0:00intro title screen

The scene opens on a stark white background with hexagonal patterns subtly present in light grey in the corners. Centered at the top of the frame is a black, shield-shaped graphic with a gold outline, featuring the 'nulo' logo in white with a red heart as the 'o'. Below this, the word 'Prowess' is displayed prominently in a deep red, serif font, followed by a trademark symbol. Underneath 'Prowess', a thick, horizontally oriented red arrow-shaped bar extends from the left, almost reaching the right edge of the frame, containing the white text 'Raising the bar in science-led nutrition'. The lighting is bright and even, highlighting the clean, modern aesthetic. There is no camera movement.

0:02cat on rocks product features

A tabby cat with warm brown and black stripes, wearing a blue harness with a red tag, is positioned on a rugged, rocky terrain. The camera is slightly below the cat, looking up, giving a medium-shot perspective of the cat as it slowly moves its paws and head, occasionally licking its nose with a pink tongue. The background consists of large, textured grey-brown rocks and hints of green foliage. The lighting is natural, casting soft shadows and highlighting the cat's fur. In the top left, the 'nulo' logo in white with a red heart is visible within a black shield, and 'Prowess' in red text. In the top right, a red hexagonal icon appears and disappears with different white text overlays. At first, it shows a cat and heart icon with 'Veterinarian & Animal Nutritionist Formulated'. Then, it transitions to a molecule icon with '25 Essential Nutrients for Complete Support'. Finally, it displays a leaf-like icon with 'Clean Ingredients NO by-product meals, corn, or gluten ingredients'. The cat exhibits confident and curious body language, with bright, amber eyes. The scene cycles through feature descriptions for the product.

0:10cat on lap targeted formulas

The scene focuses on the same tabby cat, now comfortably settled on the lap of a person, whose torso and hands are visible in the lower half of the frame. The cat's head and upper body are prominently featured, looking directly at the camera with its amber eyes. The person, wearing a grey t-shirt, gently holds the cat, stroking its fur. The background is slightly blurred, showing more of the natural, rocky outdoor environment. The lighting remains soft and natural. In the top left, the 'nulo' logo and 'Prowess' text are present. In the top right, a red hexagonal icon appears with a white cat and dog icon, accompanied by the text 'Targeted Formulas for Every Lifestage & Lifestyle'. The cat appears calm and content, suggesting a trusting bond with the human.

0:13product display and fade

The scene presents a close-up, dynamic display of multiple Nulo Prowess cat food products. Various bags of dry food and cans of wet food are arranged in a visually appealing manner, showcasing different product lines. The dry food bags feature images of the same tabby cat seen earlier, along with product names like 'ALL-IN-ONE ESSENTIALS' and 'SENSITIVE STOMACH'. The Nulo logo and Prowess branding are clearly visible on the packaging. The color palette is vibrant, with reds, greens, and whites dominating the packaging designs. The lighting is even and bright, emphasizing product details. The camera slowly zooms out, revealing more of the product range, before the entire scene fades to black. This sequence serves as a comprehensive product showcase.

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