0:00woman finds vitamins supermarket A medium shot shows a woman from the waist up, facing slightly left and smiling brightly, as she holds a bottle of First Day vitamins in a brightly lit supermarket aisle. She is wearing a black puffer jacket over a light pink top, blue jeans, and rectangular glasses. Her dark hair is long and flows over her shoulders. The background is filled with rows of shelves stocked with various colorful bottles and packages of vitamins and supplements, primarily Olly brand products. The lighting is bright and even, typical of a retail environment, with overhead fluorescent lights casting minimal shadows. The aisle extends deep into the background, hinting at the vastness of the store. White text overlay reads: 'I was so excited to see'.
0:01daughter finds vitamins supermarket A medium shot captures a younger woman standing in a supermarket aisle, eyes wide and mouth open in an expression of excited surprise. She is holding a blue and green bottle of First Day vitamins in her right hand, showcasing it to the camera. She has long, dark hair, is wearing a black hooded sweatshirt and light grey sweatpants, and carries a white tote bag with black polka dots and a cute panda keychain over her left shoulder. Behind her are brightly lit shelves filled with various vitamin products. A red shopping basket is visible at the bottom right corner of the frame. The lighting is consistent with a retail store environment, bright and overhead. White text overlay reads: 'First Day vitamins'.
0:02shopping cart with groceries and vitamins An overhead close-up shot focuses directly into a red plastic shopping cart, which is filled with a variety of groceries. Prominently featured are two bottles of 'First Day' vitamins (one 'Women's' and one 'Teen's' multi) resting on top of bags of fresh spinach, a loaf of bread, a large jug of purified water, grapes, bananas, sliced cheddar cheese, and snack cubes. The items are arranged somewhat haphazardly, indicating a real shopping trip. The vibrant colors of the produce and product packaging create a lively palette. The white text overlay 'on Target.com' appears at the bottom right, suggesting the availability of the products online.
0:03woman pushing cart fruit section A wide shot shows the woman, from the first scene, pushing a red shopping cart through the brightly lit produce section of a supermarket. She is wearing the same black puffer jacket and glasses, looking forward with a neutral expression. The foreground is dominated by a colorful display of fresh fruits, including large piles of yellow lemons, green limes, and orange grapefruits, with price signs. In the background, other shoppers and grocery aisles are visible, indicating a busy store environment. The lighting is bright and overhead, creating a clean and expansive feel. No specific text or graphics are visible apart from the price signs.
0:04shopping cart moving aisle pov A point-of-view shot from inside a red shopping cart, looking forward as it moves down a wide, brightly lit supermarket aisle. The cart's red plastic structure is visible in the foreground, framing the bottom of the shot. The aisle is long and features rows of shelves filled with various packaged products, though specific items are not clearly discernible due to distance and motion blur. The floor is clean and reflective, and the ceiling features a grid of bright fluorescent lights. The general color palette is bright and neutral, dominated by whites and muted product colors. White text overlay at the bottom reads: 'an easy way to stay consistent with our vitamins'.
0:05woman examining vitamins supermarket A medium shot shows the woman from the first scene, again in the supermarket aisle. She is standing next to a shelf filled with vitamins, holding a blue and green bottle of 'First Day' vitamins in her hands, carefully examining its label. She wears the same black puffer jacket, pink top, and glasses, with a thoughtful and focused expression. The background displays a vast selection of colorful vitamin bottles on white shelves, creating a vibrant yet organized retail environment. The bright overhead lighting is consistent throughout the store. White text overlay reads: 'and being able to grab First Day'.
0:07woman pushing cart produce aisle A medium shot captures the woman from the first scene, pushing a red shopping cart through a produce aisle in a supermarket. She is wearing a black puffer jacket and glasses, looking straight ahead. The aisle is brightly lit, showcasing an abundance of fresh fruits like lemons, limes, and grapefruits in the foreground. A blurred male figure is visible in the background, pushing a cart. The general atmosphere is busy yet orderly, typical of a large grocery store. No text or graphics are present.
0:08shopping cart moving aisle pov 2 A point-of-view shot from inside a red shopping cart, moving forward down a brightly lit supermarket aisle. The cart's red plastic front is visible in the bottom portion of the frame. Shelves on either side are fully stocked with various packaged goods, predominantly showing cleaning supplies and household items with colorful packaging. The floor is clean and white, reflecting the bright overhead fluorescent lights. The overall impression is one of neatness and abundance in a retail setting. White text overlay at the bottom reads: 'online shopping is such a win'.
0:09woman examining vitamins supermarket 2 A medium shot, similar to an earlier scene, shows the woman in the black puffer jacket and glasses, standing in a supermarket aisle. She is holding a blue and green bottle of 'First Day' vitamins in her hands, turning it to examine the label with a focused yet pleased expression. The background is composed of brightly lit white shelves packed with rows of colorful vitamin and supplement bottles, creating a sense of variety and choice. Overhead fluorescent lighting illuminates the scene evenly. White text overlay reads: 'I picked up the Women's Multivitamin'.
0:11daughter clinking vitamins supermarket A medium shot shows the younger woman, from an earlier scene, standing in a supermarket aisle. She is holding two bottles of 'First Day' vitamins, one blue-green and one pink-green, and gently clinking them together. Her expression is a subtle smile, looking directly at the camera. She wears a black hooded sweatshirt and carries her white polka-dot tote bag. The background shows brightly lit shelves filled with more vitamin products, creating a colorful and busy backdrop. The lighting is bright and even. White text overlay reads: 'and the Teen Multivitamin for my daughter'.
0:12daughter pushing cart home goods A wide shot shows the younger woman pushing a red shopping cart down a wide aisle in a Target store. She is engrossed in her phone, which she holds in her right hand, while pushing the cart with her left. The cart contains a large case of bottled water at the bottom and some smaller items on top. The aisle is lined with shelves displaying home goods, such as blankets, pillows, and decorative items in neutral tones (grays, whites, blues). The store is brightly lit with overhead lights. The overall atmosphere is clean and organized. No text or graphics are visible.
0:14woman places chips in cart A medium shot from behind the woman, looking over her shoulder, as she stands in a snack aisle of a supermarket. She is wearing the black puffer jacket and carrying a large black leather tote bag over her left shoulder. She reaches towards a shelf filled with bags of chips and places a bag of 'Simply Cheetos' into her red shopping cart, which is partially visible at the bottom right. The shelves are packed with various brands of chips (Lays, Ruffles, Fritos), creating a colorful and abundant display. The lighting is bright and typical of a supermarket. White text overlay reads: 'especially since we've both been dealing with low energy, busy schedules,'.
A point-of-view shot from inside a red shopping cart, moving forward down a long supermarket aisle filled entirely with bags of chips. The cart's red plastic structure is visible in the bottom left foreground. The shelves are densely packed with a wide variety of chip brands and flavors (Lays, Ruffles, Tostitos, Fritos), creating a vibrant and somewhat overwhelming visual of snack foods. The aisle is brightly lit with overhead fluorescent lights. The white text overlay continues: 'and not always eating perfectly'.
0:18two women in kitchen A medium shot shows two women standing in a modern kitchen with light grey cabinets and stainless steel appliances. The woman on the left, with longer dark hair and wearing a dark red top and blue jeans, holds a blue and green First Day vitamin bottle. She is smiling and looking at the younger woman on the right, who wears a light grey off-the-shoulder top and dark pants. The younger woman is also smiling, raising her fist in a playful gesture as she looks at the other woman. The kitchen features a white countertop and a stainless steel refrigerator. The lighting is warm and domestic, likely from overhead kitchen lights. White text overlay reads: 'First Day is science backed and thoughtfully made'.
0:19shopping cart with groceries and vitamins 2 An overhead close-up shot of a red plastic shopping cart, filled with various groceries, similar to an earlier scene. Two bottles of 'First Day' vitamins are prominently featured on top of bags of spinach, bread, water, grapes, bananas, and cheese. The products are colorful and neatly arranged within the cart. The text overlay reads: 'without artificial colors or unnecessary ingredients,'. This scene highlights the natural aspects of the product by juxtaposing it with fresh groceries. The lighting is bright and even.
0:21woman examining vitamins supermarket 3 A medium shot shows the woman in the black puffer jacket and glasses standing in a supermarket vitamin aisle. She is holding a blue and green bottle of 'First Day' vitamins, examining it closely with a pleased and focused expression. Her dark hair flows over her shoulders. The background is a brightly lit array of white shelves stocked with numerous vitamin bottles of various brands and colors. The scene is well-lit with overhead fluorescent lighting. White text overlay concludes the sentence: 'which is really important to me.'.
0:24gummy vitamins close up probiotic An extreme close-up, top-down shot of several red, round gummy vitamins inside a blue plastic container. A hand is briefly visible as it slightly shakes the container, causing the gummies to jiggle. The background is a blurred, light grey surface, emphasizing the product. The lighting is bright and even, highlighting the texture and color of the gummies. White text overlay at the bottom reads: '3-in-1 Probiotic'.
0:25gummy vitamins close up magnesium An extreme close-up, top-down shot of several golden-yellow, round gummy vitamins inside a blue plastic container. A hand is briefly visible as it slightly shakes the container, causing the gummies to move. The background is a blurred, light grey surface, focusing attention entirely on the product. The lighting is bright and even, showcasing the color and chewable appearance of the gummies. White text overlay at the bottom reads: 'Calming Magnesium'.
0:26gummy vitamins close up multi An extreme close-up, top-down shot of several dark red, round gummy vitamins inside a blue plastic container. A hand is briefly visible as it slightly shakes the container, causing the gummies to jiggle. The background is a blurred, light grey surface, isolating the product. The lighting is bright and highlights the glossy texture and deep red color of the gummies. White text overlay at the bottom reads: '"No Junk"™ Multi'. A small blue 'No Junk' logo appears and disappears in the bottom right corner.
A static shot displays the iconic Target bullseye logo, consisting of a red outer ring and a red central dot against a plain white background. The logo is centrally placed and crisp, serving as a clear brand identifier. The color palette is stark, focusing only on red and white. There are no other elements, text, or graphics in the frame.
0:29product showcase and cta A static, wide shot displays three 'First Day' vitamin bottles lined up on a light blue and white gradient background. From left to right, the bottles are labeled 'WOMEN PRE+POST PROBIOTIC', 'KIDS THE MULTI', and 'TEENS NIGHTTIME RESET MAGNESIUM'. Each bottle is accompanied by fresh fruit corresponding to its flavor profile: a peach slice for the women's probiotic, raspberries for the kids' multi, and a halved red grapefruit for the teens' magnesium. White text at the top reads: 'Real results you can taste & feel.' A prominent red rectangular button at the bottom states: 'Now at Target.com'. The overall aesthetic is clean, bright, and appealing, emphasizing natural ingredients and benefits. The background is simple, focusing attention on the products and text.
