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Baked by Melissa

bakedbymelissa.com

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Baked by Melissa

AI Analysis

AI Tags

HookSolution RevealTalking HeadMedium ShotProduct In HandLogo VisibleDialogue On CameraHappyConfidentFemale PresentPackaging VisibleProblem-FirstUnboxingStatic FrameFace First FrameProduct First FrameUGC StyleOn-Brand Color PaletteBenefit-FirstProduct DemoExcitedFeature BreakdownMedium Close-UpSlow MotionReaction ShotClose-UpVisual HookSeriousValue PropositionFounder On CameraPlayfulBrand Mention SpokenCall To Action

Transcript

0:00Before we started Baked by Melissa, if it was your birthday and I loved you,

0:04I baked you tie dye cupcakes.

0:05Ironically, almost 20 years later, Baked by Melissa makes the perfect birthday gift.

0:10For everyone you love.

0:12They're made entirely by hand in a variety of flavors that make you feel like a kid again.

0:16So whether you are a kid or you're just looking to find your inner child,

0:20If you're looking for the perfect birthday gift,

0:23I know just the place.

0:24Mm.

0:26What I'm most proud of is that the product today is even better than it was almost 20 years ago when I was baking out of my apartment.

0:32Made entirely by hand, ships perfectly fresh and safe all over the United States.

0:38And you could choose your arrival date.

0:39Who would have thought that I'd get to help celebrate hundreds and thousands of birthdays?

0:43Go to bakedbymelissa.com and send your birthday gift today.

0:47This one's my favorite.

0:48You didn't ask, but this one, this one is my favorite one.

0:51Obviously, this one's cute too.

0:52I know you didn't ask.

0:54Love you, bye.

Text on Screen

0:00Baked by Melissa

0:00@bakedbymelissa

0:00A LITTLE CUPCAKE GOES A LONG WAY.

0:04HAPPY BIRTHDAY

0:04Baked by Melissa

0:06HAPPY BIRTHDAY

0:06Baked by Melissa

0:38HAPPY BIRTHDAY

0:38Baked by Melissa

0:44HAPPY BIRTHDAY

0:44Baked by Melissa

0:51HAPPY BIRTHDAY

0:51Baked by Melissa

Scenes (8)

0:00opening cupcake box

A medium shot frames a female individual sitting at a light wooden kitchen counter, looking directly at the camera. In front of her, a vibrant pink cardboard box from 'Baked by Melissa' is prominently displayed. The box features large white text that reads 'A LITTLE CUPCAKE GOES A LONG WAY.' She places her hands on the box and begins to speak, then lifts the lid of the outer packaging to reveal a colorful 'HAPPY BIRTHDAY' box inside. The background consists of a modern kitchen with white subway tiles, sleek light grey cabinets, and a stainless steel oven and range hood. The lighting is bright and even, indicating good ambient light, likely from above or a large window, without harsh shadows.

0:04displaying birthday boxes

The female speaker remains centered in a medium shot at the kitchen counter, smiling and making eye contact with the camera. She now holds two colorful 'HAPPY BIRTHDAY' boxes from 'Baked by Melissa' in front of her, one in each hand, showcasing them. The box on the left features a vibrant tie-dye pattern with white 'HAPPY BIRTHDAY' text, while the box on the right is pastel pink with whimsical sprinkles and small floral designs, also featuring white 'HAPPY BIRTHDAY' text. She gestures with the boxes, presenting them as attractive gift options. The clean, modern kitchen background remains consistent, bathed in bright, soft lighting.

0:09revealing cupcakes

The female speaker is still positioned in a medium shot at the kitchen counter, holding the tie-dye 'HAPPY BIRTHDAY' box on her left. With her right hand, she deftly slides a clear plastic tray filled with numerous mini cupcakes out from the pink 'HAPPY BIRTHDAY' box, which is now open and positioned to her right. The tray, containing what appears to be two dozen small, intricately decorated cupcakes, is presented towards the camera, showcasing their colorful frostings and diverse toppings. Her expression is bright and excited as she reveals the product. The modern kitchen background remains consistent with soft, natural lighting.

0:13close up cupcakes and tasting

The camera executes a slow, subtle zoom-in, shifting from a medium shot to a medium close-up, focusing more intimately on the female speaker and the tray of mini cupcakes. The clear plastic tray, laden with its colorful assortment of cupcakes, now occupies the lower portion of the frame. The speaker animates her hands above the cupcakes while speaking, emphasizing their appeal. She then picks up a green and red mini cupcake, holding it close to her mouth, and takes a deliberate bite. Her facial expression clearly conveys enjoyment and satisfaction as she chews. The modern kitchen background is still visible but slightly blurred due to the closer focus.

0:19tasting another cupcake

The female speaker remains framed in a medium close-up, maintaining eye contact with the camera. The tray of mini cupcakes continues to be positioned in the foreground. She picks up a yellow mini cupcake, holding it delicately between her fingers and presenting it towards the camera before bringing it to her mouth. She takes a bite and savors it, her expression shifting to one of pleasant satisfaction, indicating the deliciousness of the product. The modern kitchen environment remains her backdrop, subtly visible beyond the primary focus on her and the cupcakes. The lighting is consistent, highlighting her features and the vibrant colors of the cupcakes.

0:24host gesturing and talking

In a medium close-up, the female speaker is shown passionately discussing the 'Baked by Melissa' product. The clear plastic tray of mini cupcakes is still in front of her, providing a colorful visual context for her words. She uses dynamic hand gestures, pointing upwards then downwards towards the cupcakes, to emphasize her points and convey her pride in the product's evolution and quality. Her facial expression is confident and serious, underlining the earnestness of her message, transitioning briefly to a slight smile. The well-lit, modern kitchen background remains the setting.

0:29tasting chocolate cupcake and product details

The female speaker is featured in a medium close-up. She picks up a dark chocolate mini cupcake from the tray, holding it up towards the camera to showcase its details. While holding it, she speaks about the product's quality, how it's handmade, and its shipping capabilities across the United States, including customizable arrival dates. She then takes a bite of the chocolate cupcake, closes her eyes in apparent delight, and chews with a satisfied expression. Afterwards, she gestures downwards towards the array of cupcakes and then with an open palm as she concludes her description. The well-appointed modern kitchen background is still visible.

0:38call to action with birthday boxes

The scene shifts back to a medium shot of the female speaker at the kitchen counter. She prominently displays the pink 'HAPPY BIRTHDAY' box, holding it up towards the camera while speaking with increased animation and excitement. She emphasizes how 'Baked by Melissa' is perfect for celebrating birthdays. She then swaps it for the vibrant tie-dye 'HAPPY BIRTHDAY' box, declaring it her favorite and gesturing playfully with it. She delivers a clear call to action, encouraging viewers to visit 'Baked by Melissa.com' to send a gift. The clear plastic cupcake tray is briefly moved out of the frame and then returned, always keeping the product in visual context. Her final expression is a warm, inviting smile. The modern kitchen backdrop is consistently well-lit.

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