0:00bmw grille with text overlay The scene opens with a close-up shot of the front grille of a dark blue or gray BMW vehicle, likely an SUV. The camera is slightly angled from the top-down, looking directly at the prominent kidney grille design, which features vertical slats and diagonal reflective lines. The BMW logo is visible at the top center of the grille. The lighting is soft and even, highlighting the metallic finish of the grille and the vehicle's paint. The background is blurred, focusing attention entirely on the car's front. Overlaid on the top half of the screen in white, sans-serif font is the text: 'THE BMW' (smaller, with horizontal lines on either side), 'PRESIDENTS DAY' (larger, bold), and 'SALES EVENT' (smaller, with horizontal lines). Below this, at the very bottom center, in a smaller white font, is the text 'Made with CGI.' The overall color palette is cool, dominated by blues, grays, and silver accents.
0:01bmw x3 driving mountain rear view A dark blue BMW X3 SUV is seen driving away from the camera on a winding two-lane asphalt road. The road has prominent double yellow lines in the center. The setting is a snowy mountain landscape, with snow-dusted evergreen trees and rocky cliffs lining the sides of the road. The sky above is overcast, casting a soft, diffuse light over the scene. The overall mood is cool and serene, with a color palette of deep blues, grays, whites, and dark greens. The vehicle's taillights are illuminated, and its overall design is sleek and modern. Overlaid on the top left, in white, sans-serif font, is the text: 'THE BMW' (smaller, with horizontal lines on either side), 'PRESIDENTS DAY' (larger, bold), and 'SALES EVENT' (smaller, with horizontal lines). The camera tracks the car's movement, maintaining a consistent distance.
0:03bmw x3 driving mountain front view The dark blue BMW X3 SUV is now shown driving towards the camera on the same winding two-lane asphalt road, still in a snowy mountain environment. The camera is positioned slightly below and to the right of the car, offering a dynamic view of its front and side. Snow-covered evergreens and rugged mountain slopes dominate the background under an overcast sky. The vehicle's headlights and distinctive daytime running lights (DRLs) are illuminated, giving it a striking appearance. The color palette remains cool, featuring deep blues, grays, whites, and dark greens. Overlaid on the top left, in white, sans-serif font, is the text: 'TAKE ADVANTAGE OF EXCEPTIONAL OFFERS ON THE BMW X3 TODAY.' This text is larger than the previous scene's text. The camera continues to track the car's movement as it approaches and passes.
0:05bmw x3 parked mountain front view The scene features the dark blue BMW X3 SUV parked on a snowy, unpaved area next to the asphalt road. The vehicle is angled slightly towards the right of the frame, showcasing its front and driver's side. In the background, majestic snow-capped mountains rise, with scattered evergreen trees and sparse vegetation. The sky is still overcast, providing soft, natural light that highlights the contours of the car and the textures of the snowy landscape. The overall atmosphere is rugged yet elegant, with a dominant cool color palette. The vehicle's headlights and DRLs remain illuminated, drawing attention to its front fascia. Overlaid on the top left, in white, sans-serif font, is the text: 'TAKE ADVANTAGE OF EXCEPTIONAL OFFERS ON THE BMW X3 TODAY.' The camera slowly zooms out, revealing more of the vast mountain backdrop, emphasizing the car's presence in a grand natural setting.
0:07bmw logo and event details The scene transitions to a stark black background. In the center, the iconic circular BMW logo appears, rendered in its classic blue, white, and black colors. Below the logo, centered in white, sans-serif font, is the text: 'THE BMW' (smaller, with horizontal lines), 'PRESIDENTS DAY' (larger, bold), and 'SALES EVENT' (smaller, with horizontal lines). At the very bottom of the screen, a fine print copyright notice is displayed in small white font: '©2025 BMW of North America, LLC. The BMW trademarks are registered trademarks.' The lighting is even, with the logo and text standing out against the dark background. The scene is static, serving as an end card for the advertisement. The overall color palette is monochromatic with a touch of blue from the logo.
