0:00smiling boy close up
A close-up shot of a young boy with dark curly hair and light brown skin, wearing a grey t-shirt with white sleeves. He is centered in the frame, initially smiling widely, showing his teeth, and points his fingers downwards towards the bottom of the frame. The background is slightly blurred but appears to be a colorful interior, likely a toy store, with hints of blue, yellow, and red elements from shelves and displays. Bright, even lighting illuminates his face, creating soft highlights and minimal shadows. He then laughs exuberantly, tilting his head back slightly and crossing his arms across his chest. The dominant colors are grey, white, and various bright, blurred background hues, creating a cheerful and energetic mood. There is no camera motion, it is a static shot.
0:02family entering store
A medium-wide shot from behind three individuals walking into a brightly lit Build-A-Bear Workshop store. The camera follows them as they move forward. In the foreground, a woman with short, light-colored hair, wearing a loose-fitting coral or peach-colored long-sleeved top and matching flared pants, walks hand-in-hand with a small toddler. The toddler, with curly blonde hair, is wearing a checkered jumpsuit in shades of blue, orange, and white. Behind them, a young girl with long brown hair, wearing a lavender long-sleeved top and matching pants, also walks. The background features colorful displays of stuffed animals on shelves, and various store fixtures characteristic of a toy store. Overhead, bright fluorescent lighting illuminates the scene, creating a clean and inviting atmosphere. The floor is light-colored tile. The dominant colors are pastels and bright primary colors from the store displays.
0:04girls with stuffed animals
A medium shot of two young girls, seen from the waist up, standing proudly in a brightly lit Build-A-Bear store, holding up stuffed animals. The younger girl on the left, with curly blonde hair and a colorful checkered jumpsuit, holds a white giraffe plush with pastel spots against her chest. The older girl on the right, with long brown hair, black-rimmed glasses, and a lavender outfit, smiles widely at the camera while holding a vibrant rainbow-colored striped stuffed animal resembling a cat or bear. In the background, shelves are filled with various colorful stuffed animals and accessories, arranged neatly. Bright fluorescent lighting from above illuminates the scene evenly, creating a cheerful and inviting atmosphere. The floor is light wood-colored. The overall impression is one of happy selection and discovery.
0:06interactive screen selection
A close-up shot focusing on an interactive touchscreen at a Build-A-Bear station. The screen displays a colorful interface with text such as "Happy Sayings Friend" and various selection options, indicating customization choices. A young girl with long brown hair and black-rimmed glasses, wearing a lavender top, stands to the right, looking intently at the screen. Her reflection is faintly visible. An adult's hand, seen from the left, is placing a small white circular disc (likely a sound chip or tag) onto a glowing circular reader on the red counter directly below the screen. The counter is shiny, reflecting some light. The background is slightly blurred but shows other store elements, adding context without distracting. Bright, direct light illuminates the screen and the hands, emphasizing the interaction. The overall mood is one of focused engagement.
0:07stuffing machine excitement
A wide shot capturing two girls and an adult woman at a large blue stuffing machine in the Build-A-Bear Workshop. On the left, a young girl in a lavender outfit enthusiastically points towards the transparent cylindrical part of the stuffing machine, her arm raised. In the center, a woman with long brown hair, wearing a white t-shirt and blue vest (likely a Build-A-Bear employee), is seated on a black rolling chair, holding a rainbow-colored stuffed animal and smiling towards the girls. On the right, a small toddler in a checkered jumpsuit watches the process with wide eyes. The transparent cylinder is actively filling with fluffy white stuffing. The background shows parts of the store with shelves and displays. Bright, overhead lighting illuminates the scene, creating a lively and joyful atmosphere as the stuffed animal comes to life.
0:08choosing stuffed animal
A medium shot inside the Build-A-Bear store, featuring a woman holding a baby as they both look intently at shelves filled with various unstuffed animal skins. The woman, with long dark hair, wears a colorful crochet-style short-sleeved top in shades of pink, orange, and green over a white top, and white shorts. She holds a baby, likely her daughter, who is wearing a white sleeveless top with small fruit patterns. The woman reaches out with her right hand to touch a light blue or pink pastel stuffed animal on a red shelf, considering options. The shelves are neatly organized and filled with a wide variety of plush animal forms. In the blurred background, other customers and store displays are visible, indicating a busy retail environment. Bright, general store lighting illuminates the scene, creating a warm and engaging atmosphere. The camera remains static, capturing the moment of choice.
0:10scanning tag on screen
A close-up shot of an interactive screen and scanner at a Build-A-Bear station. The screen clearly displays the "BUILD-A-BEAR WORKSHOP" logo and instructions like "SCAN YOUR FRIEND'S TAG" followed by "GETTING READY Do Not Remove Chip," indicating a step in the customization process. A small child's face is dimly reflected on the screen, adding a personal touch. An adult's hand with painted nails (light pink) is seen actively pressing a small, white circular chip into a glowing circular scanner on the red counter below the screen. The counter is red with blue accents and features the Dell logo. The background is a prominent blue wall with the Build-A-Bear logo visible. Bright, focused light illuminates the screen and the hands, emphasizing the interaction and the colorful digital display. The scene suggests a blend of digital and physical engagement.
0:12stuffing the frog
A medium shot of a young girl and an adult stuffing a green frog plush at a blue stuffing machine in the Build-A-Bear Workshop. The girl, with long brown hair and wearing a beige t-shirt and pink shorts, stands on the left, observing the process with keen interest. An adult, mostly out of frame on the right, holds a bright green frog plush with a colorful patterned outfit up to the stuffing spout, pressing a red button to activate the machine. The clear tube of the machine shows white, fluffy stuffing being vigorously inserted into the frog, making it visibly expand. A black foot pedal rests on the light wooden floor. The background includes shelves with stuffed animals and a "DISCOVER" sign, reinforcing the store environment. Bright, even overhead lighting illuminates the scene, capturing the excitement of bringing the plush to life.
0:13dressing the frog
A medium shot of a young girl meticulously dressing a bright green frog plush on a clean white table in the Build-A-Bear Workshop. The girl, with long, wavy light brown hair partially pulled back with a pink clip, and wearing a beige t-shirt and light pink shorts, is leaning over the table, carefully putting a colorful patterned outfit onto the frog. Her hands are delicately adjusting the clothes. Two red and black cups with straws, likely containing beverages, are on the table next to her. The background shows shelves filled with various stuffed animal clothes and accessories, organized by type, and a mirror on the left reflecting some of the store's vibrant displays. Bright, general store lighting illuminates the scene, highlighting the details of the accessories and the girl's focused activity. The mood is one of creative concentration and personal touch.
0:14walking with frog backpack in store
A medium shot from behind a young girl as she walks confidently through the aisles of the Build-A-Bear store, proudly carrying her newly dressed frog plush in a backpack. The girl, with long, wavy light brown hair, wears a beige t-shirt, light pink shorts, and white sneakers. The bright green frog, now dressed in a colorful patterned outfit, is clearly visible as a backpack on her back, complete with a tag. She is walking on a light-colored wooden floor, past shelves displaying various stuffed animal accessories and clothes, which are a blur of color in the background. The store's colorful retail environment creates a vibrant backdrop. Bright, overhead fluorescent lighting illuminates the scene, creating some glare on the polished floor. The camera follows her from behind as she moves, emphasizing her journey through the store with her new companion.
0:17girl smiling with frog backpack
A medium shot of a young girl walking through a brightly lit shopping mall, carrying a vibrant green frog plush as a backpack. The girl, with long, wavy light brown hair and pink sunglasses pushed up on her head, wears a beige t-shirt and light pink shorts. The bright green frog plush, dressed in a colorful patterned outfit, is clearly visible on her back, complete with a small tag. She walks on a light-colored tiled floor with shadows from overhead structures creating interesting patterns. After a few steps, she turns to face the camera, revealing a wide, joyful smile. The background shows other mall-goers and blurred store fronts, adding to the bustling mall atmosphere. Natural light from a skylight or large windows, combined with indoor lighting, creates bright areas and soft shadows. The camera initially tracks her as she walks, then holds static as she smiles.
0:19mother and baby outside store
A wide shot of a woman holding a baby, standing proudly in front of the brightly lit "BUILD-A-BEAR WORKSHOP" store entrance. The woman, with long dark hair, wears a vibrant crochet-style top in shades of pink, orange, and green, over white shorts. She holds the baby, who is wearing a white top, looking forward. The store entrance is highly colorful with prominent blue and red signage, including the large "BUILD-A-BEAR WORKSHOP" text and a friendly teddy bear logo. The store number "2285" is visible above the entrance. The floor is light-colored tile, reflecting some of the overhead lighting. Other customers are visible inside and around the store entrance, adding to the bustling mall environment. Bright, general mall lighting illuminates the scene, creating a lively and welcoming atmosphere.
0:20mother and baby in dressing room
A medium shot inside the Build-A-Bear store, showing a woman holding a baby in front of a mirror or dressing room area. The woman, with long dark hair and wearing the vibrant crochet-style top and white shorts, holds the baby, who is now holding a small grey stuffed animal in her hands. They are looking towards the left, possibly at a display of clothes. A prominent sign above a red frame reads "DRESSING ROOM" in yellow text, indicating the area. In the background, shelves of various stuffed animal clothing and accessories are visible, organized and colorful. Another male customer is visible further back in the store, out of focus. Bright, general store lighting illuminates the scene evenly, highlighting the playful atmosphere of the dressing room. The camera remains static, capturing the interaction.
0:22build a bear logo outro
A static full-screen graphic featuring the official Build-A-Bear Workshop logo on a clean white background. The primary element is a circular blue emblem with a friendly yellow teddy bear head at its center. The brand name "BUILD-A-BEAR" is prominently displayed in white text within the blue circle, along with "EST. 1997" in smaller blue text. Below the emblem, the slogan "the stuff you love." is displayed in large, bold blue letters, with a small, stylized red heart placed at the end of the phrase. At the very bottom of the screen, smaller blue text provides a call to action: "Make memories that last. Plan your visit to Build-A-Bear today!". The overall color palette is clean and vibrant, dominated by blue, yellow, red, and white, conveying a friendly, inviting, and trustworthy brand image. The lighting is uniform and bright, as is typical for a digital graphic.
