Medium shot from an overhead perspective, looking down slightly at a baby sitting on a beige couch, with a person's hands holding a smartphone in the foreground, filming the baby. The baby, dressed in a green romper and white socks, is focused on a small wooden activity toy with colorful geometric shapes. The background consists of the back of the couch and a light-colored curtain. Soft, natural light illuminates the scene, creating a gentle play of shadows. The dominant colors are muted greens, beige, and light browns, contributing to a warm and cozy atmosphere. Text overlay "Let me share a mom truth:" appears in a dark green rectangular box at the top of the frame, introducing a personal narrative.
0:01baby chewing phone close up Extreme close-up shot focused on a baby's face and hands, as they chew on the corner of a smartphone encased in a light-colored, patterned phone case featuring blue cowboy boots and stars. The baby's mouth is open, with visible drool on the phone case, indicating they are teething or exploring the object orally. The background is softly blurred, showing indistinct soft textures, likely a blanket or clothing, keeping focus on the baby and phone. The lighting is soft and even, highlighting the baby's delicate features and the details of the phone case. Dominant colors are the baby's pale skin, pink lips, and the light blue and cream tones of the phone case. Text overlay "kids and phones are a risky combination" appears in a purple rectangular box, reinforcing the narrative.
0:02baby holding phone case Medium shot, slightly from an elevated perspective, showing a baby sitting comfortably on an adult's lap, holding a solid pink smartphone case. The baby is dressed in a light green romper and white socks, with their face partially obscured as they look down intently at the case. The adult's lap and hands are visible in the lower part of the frame, wearing dark grey pants or a blanket, providing a stable support for the baby. The background is intentionally out of focus, suggesting an indoor setting with soft, diffused lighting. The dominant colors are the baby's green outfit, the bright pink phone case, and the muted tones of the adult's clothing and background. Text overlay "Sticky fingers," appears in a dark green rectangular box at the bottom of the frame.
0:03baby reaching for phone Close-up shot, angled slightly downwards, showing a baby's small hand reaching out towards a smartphone resting on a light-colored, circular wooden side table with a radial pattern etched into its surface. The phone is encased in a stylish white and gray patterned case. The baby's arm and a portion of their light green sleeve are visible, extending from the left side of the frame, demonstrating their determined reach. The background includes a woven rug and blurred furniture, suggesting a cozy, lived-in home environment. The lighting is soft and warm, highlighting the texture of the wood and the baby's delicate skin. The color palette is dominated by warm wood tones, the neutral phone case, and the baby's green. Text overlay "and somehow they always find a way" appears in a dark green rectangular box at the bottom of the frame.
0:05sweeping broken phone Medium close-up shot, looking down at an adult's feet and a small broom sweeping small, dark fragments across a textured brown jute rug, suggestive of broken phone pieces. A corner of a light-colored wooden table with a radial pattern is visible on the left, hinting at the aftermath of a dropped phone incident. The adult is wearing stylish light-colored sneakers with prominent silver metallic accents and light-wash blue jeans, indicating a casual home setting. The lighting is soft and warm, consistent with indoor, natural light filtering in, creating a natural feel. The color palette consists of earthy browns from the rug, the cool blues from the jeans, and the metallic sheen of the shoes, conveying a mundane yet frustrating task. Text overlay "to get to your phone." appears in a dark green rectangular box at the bottom of the frame.
0:06pela cases display Medium shot, looking down at an assortment of Pela phone cases spread across a warm-toned wooden surface, which features a distinctive geometric pattern in its grain. The cases are of various colors and patterns: one with blue cowboy boots and stars, another with a cheerful fruit and vegetable pattern, a plain light green one, and a plain light gray one. They are arranged casually, some overlapping, creating an appealing display of options and showcasing the brand's variety. The lighting is soft and warm, highlighting the textures of the wood and the smooth finish of the cases. The color palette is vibrant yet natural, with earthy tones from the wood contrasting with the bright, appealing colors and patterns of the cases. Text overlay "That's why I switched to Pela Cases for our whole family." appears in a dark green rectangular box, signaling the solution.
0:09removing pela case Close-up shot, looking down at a woman's hands as she carefully removes one Pela phone case, featuring a colorful fruit and vegetable pattern, from a small stack of similar cases on a warm-toned wooden surface. The surface has a distinct radial wood grain pattern, adding visual interest. The lighting is soft and even, highlighting the intricate details of the case's design and the texture of the wood beneath. The color palette is dominated by the earthy wood tones and the cheerful, natural colors of the case's design, creating a pleasant and inviting visual. Text overlay "Not just because they're super protective" appears in a dark green rectangular box, beginning to explain the product's benefits.
0:10screen recording pela website Screen recording of the Pela Cases website on a mobile device, showing product details and customer reviews, emphasizing its protective qualities. The top navigation bar displays the "pela" logo in dark gray and a promotional banner reading "Buy a Phone Case, Get Another Case FREE!". The main content features a prominent 5-star rating, a clear statement "If your screen cracks wearing our screen protector, we'll pay to fix it.", and an image of a Pela screen protector product labeled "Canopy Liquid." Below that, a positive customer review beginning with "Ingenious idea..." is partially visible. The interface is clean and modern, with a white background and dark, legible text, making the information easily accessible. Text overlay "with their $500 screen repair guarantee." appears in a dark green rectangular box at the bottom of the screen, highlighting a key selling point.
0:13plastic cases in trash Overhead shot looking directly down into a light blue wire mesh trash can, which contains a dark blue plastic liner. An assortment of old, possibly broken or dirty, conventional plastic smartphone cases (black, clear, and reddish-brown) are being dropped into it, symbolizing their disposability and environmental impact. The background is a clean, minimalist, light-colored surface, possibly a countertop, creating a stark contrast to the waste. The lighting is bright and even, casting minimal shadows and providing clear visibility of the items. The dominant colors are the distinctive light blue of the trash can, the dark, muted tones of the discarded phone cases, and the crisp light background. Text overlay "But because as a mom, I know what conventional plastic phone cases" appears in a dark green rectangular box.
0:15dirty plastic case close up Extreme close-up shot of a well-used, yellowish-brown translucent plastic phone case with visible scratches, scuffs, and grime, highlighting its degraded state. The case is designed for a smartphone with a prominent square camera bump on the back. It rests flat on a clean, stark white surface, emphasizing its discolored and worn condition through contrast. The lighting is bright and direct, effectively highlighting the imperfections, discoloration, and yellowing of the aged plastic material. The color palette is dominated by the off-white and brown tones of the aged plastic and the pristine white background, creating a strong visual contrast that accentuates the product's negative attributes. Text overlay "don't tell you: They're full of chemicals and toxins that transfer to little hands with every touch." appears in a dark green rectangular box.
0:19woman holding green pela Medium close-up shot of a woman holding up a solid light green Pela phone case, looking directly at the camera with a bright, friendly smile. She has long blonde hair, parted on the side, and is wearing a dark gray knitted sweater, creating a cozy and approachable appearance. The background is softly blurred, showing warm, neutral tones, possibly an indoor home setting, which contributes to a personal and relatable feel. The lighting is soft and flattering, emphasizing her positive expression and the clean design of the phone case. The dominant colors are the woman's hair and skin tones, her gray sweater, and the vibrant, earthy green of the phone case. Text overlay "from plants, completely nontoxic, and BPA-free." appears in a dark green rectangular box at the bottom, highlighting the product's key benefits.
0:21woman holding patterned pela Medium close-up shot of the same woman from the previous scene, now holding up a light-colored Pela phone case with a distinct blue cowboy boot and star pattern. She is still smiling brightly and looking directly at the camera, maintaining a friendly and engaging presence. Her long blonde hair and dark gray knitted sweater are visible, consistent with the previous shot. The background is softly blurred, maintaining the warm, neutral indoor setting, ensuring the focus remains on the woman and the product. The lighting is soft and even, highlighting the case's unique design. The color palette includes the woman's natural skin and hair tones, her gray sweater, and the cream and blue colors of the phone case, creating a harmonious and appealing visual. Text overlay "from plants, completely nontoxic, and BPA-free." appears in a dark green rectangular box, reiterating key product benefits.
0:22baby chewing brown pela Close-up shot, angled slightly downwards, focusing on a baby sitting on an adult's lap, actively chewing on a solid brown Pela phone case. The baby is dressed in a light green romper and looks directly into the camera with wide, curious blue eyes, engaging the viewer. The adult's leg and dark clothing are visible in the background, out of focus, providing context without distracting from the main subject. The lighting is soft and natural, creating a warm and reassuring ambiance around the baby. The color palette includes the baby's fair skin, the light green romper, and the earthy brown of the phone case, conveying a sense of natural materials. Text overlay "One less thing" appears in a dark green rectangular box, emphasizing the relief provided by the product.
0:23baby crawling with pela Medium close-up shot, from a low angle, showing a baby crawling on a textured brown jute rug, actively interacting with a white and gray patterned Pela phone case. The baby, dressed in a light green romper, is in a crawling position, looking down at the phone case with a focused and engaged expression, pushing it around. In the background, blurred legs and furniture (possibly a woven chair leg) are visible, subtly indicating a home environment. The lighting is soft and natural, creating a warm indoor ambiance that enhances the feeling of a real-life scenario. The color palette includes the earthy brown of the rug, the baby's green outfit, and the neutral tones of the phone case, creating a natural and inviting scene. Text overlay "to worry about when my baby inevitably grabs my phone during a video call." appears in a dark green rectangular box.
0:26planting pela case decomposition Medium shot, from a slightly elevated angle, showing a woman planting a Pela phone case with a cheerful fruit/vegetable pattern into a gray potting planter filled with dark soil. A large white bag of "Indoor Potting Mix" with green accents is prominently visible on the left. The scene is set outdoors on a patch of vibrant green mossy ground next to a larger dark planter or pot. The woman is wearing light-wash blue jeans and clean white sneakers, and she uses a small white-handled garden trowel to scoop soil, demonstrating an act of gardening. Below the main action, a split-screen or graphic overlay displays three time-lapse images showing the decomposition of a phone case at "6 weeks," "12 weeks," and "18 weeks." The lighting is bright and natural outdoor light, creating a fresh and earthy atmosphere. The color palette includes the vibrant green of the moss, the earthy browns of the soil, the blue of the jeans, and the colorful pattern of the phone case. Text overlay "And with their compostable material, I'm teaching my kids that protecting our things shouldn't come at the cost of protecting our planet." appears in a dark green rectangular box, emphasizing the environmental message.
0:32bending pela case pomegranate Close-up shot of a woman's hands demonstrating the flexibility and durability of a Pela phone case by bending it gently, showcasing its pliable material. The case features a distinctive and vibrant red pomegranate and green leaf pattern on a light, neutral background. The woman is wearing a dark gray knitted sweater, and her face is softly blurred in the background, smiling, conveying a sense of satisfaction. Her nails are short and neat, and she wears a simple ring on her left ring finger. The lighting is soft and even, highlighting the case's intricate pattern and texture. The color palette is vibrant with the red and green of the pomegranate pattern, beautifully contrasted with the neutral background and the woman's gray sweater, creating an appealing visual. Text overlay "Pela Case mom approved protection for your phone and your family." appears in a dark green rectangular box.
0:36pela logo call to action A clean, minimalist static white screen prominently displays the "pela" brand logo in a sophisticated dark gray typeface, centered for maximum impact and brand recognition. Directly below the distinctive logo, a clear and actionable call to action is presented within a dark green rectangular text box, stating "Find yours at pelacase.com". The overall aesthetic is streamlined and modern, designed to reinforce brand identity and guide the viewer to the product's online presence, utilizing a simple and effective color palette of white, dark gray, and dark green. This final frame serves as a definitive closing statement for the video, encouraging immediate engagement and making the brand's website easily memorable.
