0:00applying hair product
The scene opens with a medium close-up shot of a Black woman applying a liquid from a small, dark bottle with a nozzle applicator directly onto her scalp. Her right hand, adorned with a silver ring on her ring finger, holds the bottle upside down, precisely targeting the roots of her short, dark, twisted locs which are neatly parted. Her left arm is slightly raised and out of frame. She is wearing a dark gray t-shirt with white text. Her face is in the lower half of the frame, looking slightly upwards and smiling subtly. She has long false eyelashes and her eyebrows are well-defined. A single, colorful beaded loc with pink, green, and yellow beads hangs near her right temple. The background is softly blurred but hints at an indoor setting with a large mirror to the left and a portion of a decorated Christmas tree with white lights to the right. The lighting is bright and even, coming from the front.
0:01smiling after application
This medium shot captures the woman with a bright, open smile, her head slightly tilted. Her right hand, previously holding the product bottle, is now lowered to her side. Her short, dark, twisted locs are neatly styled, and the colorful beaded loc is still prominent near her face, hanging down by her right cheek. She has long false eyelashes and a subtle nose piercing. The background is an indoor setting with a large, ornate silver-framed mirror visible on the left, reflecting glimpses of a room, and a section of a festive Christmas tree decorated with white lights and ornaments on the right. The lighting is soft and even, illuminating her face and the immediate surroundings, creating a warm, inviting atmosphere.
0:02presenting two products
The scene presents a medium shot of the woman holding two small, dark amber or brown glass bottles with white labels, one in each hand, at eye level and slightly in front of her. Her arms are extended towards the camera, showcasing the products. The bottles have different cap types: one a pump/spray, the other a dropper. She maintains a wide, engaging smile, looking directly into the camera. Her short, dark, twisted locs frame her face, and the colorful beaded loc is visible on her right side. The indoor background includes a large, silver-framed mirror on the left and a brightly lit Christmas tree on the right, providing a warm, festive atmosphere. The overall color palette is warm, with the woman's dark shirt contrasting with the lighter background elements.
0:04explaining product benefits
In this medium shot, the woman holds two small, dark product bottles, one in each hand, positioned lower and closer to her chest. She speaks directly to the camera, her facial expression animated and engaging, with frequent smiles. Her hands move subtly, gesturing with the bottles to emphasize her points, occasionally bringing them closer together. Her short, dark, twisted locs are neatly styled, and the colorful beaded loc adds a touch of vibrancy on her right side. The background remains consistent, featuring a reflective mirror on the left and a festive Christmas tree with soft white lights on the right. The lighting is soft and flattering, highlighting her features and creating a friendly, approachable mood.
0:08demonstrating hair condition
The scene captures the woman in a medium shot, with her left hand gently touching her short, dark, twisted locs on the right side of her head, indicating the hair she is discussing. Her right hand continues to hold one of the dark product bottles, kept lower in the frame. Her gaze is directed towards the camera, accompanied by a warm and confident smile. The colourful beaded loc is clearly visible on her right side, swaying slightly with her movement. The background features a large mirror reflecting a soft glow on the left, and a festive Christmas tree with bright white lights on the right, providing a cozy and domestic setting. The lighting is soft and highlights her hair texture.
0:11final product call to action
In this medium shot, the woman holds both small, dark product bottles in front of her chest, slightly to the right. She makes a pointing gesture with her right index finger towards the viewer, then retracts it to continue holding the bottles, which she lightly shakes or bobs to draw attention. She smiles warmly and maintains direct eye contact with the camera, engaging the viewer for a final message. Her short, dark, twisted locs are neatly styled, and the colorful beaded loc is still visible on her right side. The background remains an indoor setting with a large mirror to the left and a brightly lit Christmas tree with white lights on the right, maintaining a festive and inviting atmosphere. The lighting is consistent, soft, and even.