0:00man on patio talking
A medium close-up shot captures a handsome, young to middle-aged Caucasian man with neatly styled brown hair, appearing to be in his late 20s to early 30s. He is seated outdoors at a cafe, angled slightly to his left, with his head turned to look towards the right. He sports a well-groomed stubble beard and a subtle, knowing smirk plays on his lips, with his eyes conveying a relaxed confidence. He is wearing a short-sleeved button-up shirt featuring a vibrant plaid pattern in shades of blue, green, and hints of peach or light orange. His elbows are resting on a table, with parts of a woven patio chair visible. The background is softly blurred, depicting an urban street scene under bright daylight, with glimpses of parked cars, distant buildings with warm brick tones, and green foliage. Strong natural sunlight illuminates his right side, creating highlights on his hair and shoulder, suggesting a sunny outdoor setting. The overall color palette is a mix of cool blues and greens with warm browns and skin tones.
0:02quick pan to another man
A rapid panning camera movement transitions quickly from the first man's position to reveal a second man. The entire frame is intentionally motion-blurred due to the fast camera movement, creating a dynamic and energetic visual break. Although blurred, the background indicates a continuous outdoor urban setting, with indistinct shapes of buildings, trees, and street elements visible, maintaining the bright, sunny daylight conditions. This shot serves primarily as a bridge between the two individual close-ups, conveying a swift shift in focus without dwelling on specific details.
0:03second man on patio talking text overlay
This medium close-up features a second man, appearing to be of South Asian ethnicity, in his late 20s to early 30s, with dark hair and a short, dark beard. He is seated outdoors, facing slightly to his left, with his gaze directed towards the right, mirroring the first man's direction. His expression is serious and contemplative, with a slight furrow in his brow. He is wearing a light blue, long-sleeved button-up shirt, with the top two buttons undone, creating a relaxed yet smart aesthetic. The background is softly blurred, showing an urban street scene under bright daylight, with traditional brick buildings, windows, and hints of cars. The sunlight casts soft, directional shadows, indicating a clear, sunny day. Overlaid on the lower half of the screen, white sans-serif text dynamically appears: first 'A', then 'A PROPER', followed by 'A PROPER SHIRT', and finally 'A PROPER SHIRT MOMENT', emphasizing the theme of proper attire.
0:05first man laughing
A medium close-up shot returns to the first man, who is now actively laughing and smiling broadly. His head is tilted slightly back and to the right, suggesting genuine amusement and engagement with someone or something off-camera to his right. He is still seated outdoors at a cafe, now wearing a different shirt: a light blue long-sleeved button-up shirt with a subtle, fine-striped or textured pattern, contributing to a polished yet approachable look. His right arm is partially visible, extended forward, implying a gesture or interaction. The background remains a blurred yet vibrant urban street scene, featuring lush green trees, glimpses of distant buildings, and the general ambiance of a sunny day. The lighting is bright and even, highlighting his joyful expression and the crispness of his shirt. The warm, inviting color palette of blues, greens, and natural light continues.
0:07two men shaking hands text overlay
A medium wide shot frames both men seated opposite each other at a small, round wooden cafe table, positioned on an outdoor patio. They are mid-handshake across the table, both smiling genuinely at each other. Both men are dressed in similar light blue long-sleeved button-up shirts, signifying a unified or harmonious aesthetic. On the table between them, two white coffee cups, two glasses of water, a laptop, and a notebook are neatly arranged. The background is a beautifully blurred, sunny urban street scene featuring vibrant green trees, classic brick buildings, and the suggestion of parked cars, conveying a pleasant and relaxed outdoor cafe atmosphere. The lighting is bright and natural, casting soft shadows. A white text overlay appears at the bottom of the screen, stating: 'A Charles Tyrwhitt proper shirt', explicitly introducing the brand and product type.
0:09price reveal text overlay
The scene maintains the medium wide shot of the two men shaking hands at the outdoor cafe table, but the entire visual background, including the men, is now intentionally thrown into a soft focus or blur. This blurring effect is a deliberate stylistic choice to shift the viewer's attention entirely to the overlaid text, which becomes the central element of the composition. The background's indistinct colors of green trees, building browns, and blue sky still suggest a bright, sunny outdoor setting, but without specific details. Dominating the foreground is prominent white sans-serif text. Initially, 'Shirts from $129' appears with a clear strike-through line over '$129', immediately followed by a larger, bolder '$49.95', effectively communicating a significant discount or promotional price point. The effect is clear, concise, and designed to highlight the offer.
0:11brand logo and call to action
This final scene continues with the previous shot's soft focus, rendering the background of the two men and the outdoor cafe setting even more diffused and abstract. The entire frame serves as a canvas for the prominent white text overlays, which progressively reveal the brand information and a call to action. First, 'Shop Now' appears, acting as a clear directive. This is quickly followed by the main brand name 'CHARLES TYRWHITT' displayed in large, bold, sophisticated sans-serif typography, centered horizontally. Directly below the brand name, in a slightly smaller but equally clear font, 'JERMYN STREET LONDON' is added, signifying heritage and quality. The intentional blurring of the background ensures maximum impact for the textual brand message, which is crisp, clean, and stands out against the muted blues, greens, and browns of the environmental suggestion. The overall mood is one of elegant branding and a direct invitation to engage with the product.
