0:00approaching 7eleven door
The scene opens with a young woman approaching the entrance of a 7-Eleven store from an exterior perspective. The camera is positioned slightly below eye level, looking up at the woman and the glass doors of the store. Bright natural sunlight casts sharp shadows, indicating a clear, sunny day. The storefront features large glass panels with various promotional stickers and signage, including a black and white sign reflecting 'NEW YORK TIMES SQUARE HOTEL'. The dominant colors are the dark grey of the building facade, the clear glass, and the bright blue of the woman's shirt. The environment suggests an urban setting, likely New York City. The woman is reaching out to open one of the glass doors, her reflection visible in the other door. A white caption on the bottom reads 'girls will be like "I needed this" and it's literally a Big Gulp and the chance to win $5k'.
0:03inside store reaching for cup
The scene shifts to an interior shot of the 7-Eleven, focusing on the same young woman as she stands next to a beverage dispenser area. The camera is positioned at a medium distance, capturing her from the waist up. She is smiling broadly and looking down towards the lower part of the machine, reaching out with her right hand. The background features large, brightly lit display refrigerators filled with various packaged food and drinks, with the word 'FROZEN' visible in large letters above them. Overhead artificial lighting illuminates the scene, creating a clean and well-lit environment. The colors are predominantly cool tones from the white walls, stainless steel surfaces, and the blue of her shirt, contrasted by the warmth of her brown hair and pink nails. She is preparing to get a drink from the dispenser.
0:06filling big gulp
This scene is a close-up shot focused on a woman's hand holding a clear plastic Big Gulp cup under a beverage dispenser. The camera is static and positioned at eye level with the dispenser. Initially, ice cubes are dispensed into the cup, followed by a dark cola beverage. The 'BIG GULP LARGE' logo is clearly visible on the cup, along with other branding details. The dispenser itself is made of stainless steel and clear plastic components, with bright internal lighting that highlights the ice and drink. The background is blurred but shows the machinery of the beverage station. The woman's hand, adorned with bright pink nail polish, holds the cup steady. The dominant colors are the dark brown of the soda, the white of the ice, and the metallic sheen of the dispenser, all under bright, cool fluorescent lighting. The action is precise and clear, showing the drink being prepared.
0:11checking 7rewards app
The camera provides an overhead, close-up shot of a woman's hands, one holding a pink-cased iPhone displaying the 7-Eleven Rewards app, and the other hand holding the newly filled Big Gulp cup. The phone screen shows various reward options and a QR code for scanning. The background is blurred, hinting at a store aisle with shelves of products. The lighting is bright and even, likely from overhead store lights. The primary colors are the light pink of the phone case, the dark gray and white interface of the app, the red and white 'BIG GULP' logo on the cup, and the woman's skin tone with bright pink nails. The woman's thumb is poised over the screen, ready to interact with the app. This scene focuses on the digital interaction with the loyalty program.
0:13scanning phone at checkout
This is a close-up, slightly overhead shot focusing on the woman's hand holding her pink-cased iPhone as it is being scanned by a cashier's handheld scanner. The setting is a checkout counter, indicated by a black register screen on the left and a small sign that says 'WE CHECK I.D.' on the right. The lighting is bright and even, characteristic of an indoor retail environment. The scanner emits a red laser light as it reads the phone. The phone's screen is facing downwards, so the app is not visible, but the pink case is prominent. The primary colors are the white of the counter, the black of the register and scanner, the pink of the phone case, and the woman's skin tone with bright pink nails. This scene captures the transaction moment.
0:15drinking big gulp outside
The scene returns to the exterior of the 7-Eleven store, with the young woman now positioned directly in front of the entrance. The camera captures her in a medium-shot, from the chest up. She is actively drinking from her Big Gulp cup with a red straw, looking directly at the camera with a satisfied smile. The '7-ELEVEN' logo is clearly visible on the facade above her, along with other store signage. Bright, direct sunlight illuminates her face and the storefront, creating a cheerful atmosphere. The color palette is vibrant, with the red and green of the 7-Eleven logo, the blue of her shirt, and the red of her straw contrasting against the white and gray of the building. She appears happy and content, having successfully acquired her drink. The white caption from earlier remains at the bottom of the screen.
0:17walking and playing on phone
This scene offers an overhead, close-up perspective of the woman's hands as she walks outdoors. Her left hand holds the Big Gulp cup with a red straw, while her right hand is actively interacting with her pink-cased iPhone, which displays a scratch-off game within the 7-Eleven app. The background shows a city sidewalk and street, indicating she is on the go. The lighting is bright and natural, consistent with outdoor daylight. The colors are dominated by the light pink of the phone, the dark beverage in the cup, the bright pink nails, and the grey concrete of the sidewalk. Her fingers are seen tapping and scratching the screen of the phone, showing active engagement with the game. This shot emphasizes multitasking while enjoying her drink.
0:19skipping down street
The final scene captures the young woman skipping happily down a city street, viewed from a side angle in a medium-wide shot. She is holding her Big Gulp cup in her left hand. Her long brown hair flows behind her as she moves. In the background, a large building with the text 'NEW YORK TIMES SQUARE HOTEL' is clearly visible, placing the scene in a bustling urban environment. The street is wide, with parked vehicles and a bike lane. The lighting is bright and sunny, highlighting her movement and conveying a joyful mood. The dominant colors include the grey of the buildings and street, the blue of her shirt, and the red accents on her cup. Her energetic skipping motion suggests a feeling of triumph or extreme happiness, likely associated with her Big Gulp and the app game. The camera follows her movement as she skips past. The white caption from earlier remains at the bottom of the screen.
