0:00woman explaining football with chip
The scene features a young adult woman captured in a medium close-up shot, positioned centrally and looking directly into the camera. She has a concerned or questioning expression. Her left hand, visible in the lower right quadrant of the frame, holds up a single, large, orange-colored potato chip, bringing it close to her face as she speaks. The background is dimly lit and indistinct, revealing parts of a reddish-brown brick wall on the left and a glimpse of a light-colored doorframe or wall on the right. A framed picture or object with a dark border is partially visible on the brick wall. Overhead lighting casts a soft glow on her face, creating a slight shadow under her chin. The dominant color palette is muted, with her grey and black shirt contrasting with the warmer tones of the chip and background elements. A blue text overlay reads: "I don't understand football. Can you explain it to me in Utz terms??".
0:02pick six chip drop
This overhead shot focuses on a clear glass bowl filled with numerous golden-brown potato chips, resting on a wooden table. A green and white checkered tablecloth or napkin is spread beneath the bowl, covering a portion of the wooden surface. A fair-skinned hand reaches into the bowl, attempting to grab a chip, but fumbles it. The chip falls out of the bowl and lands on the checkered cloth to the right. The hand then briefly hovers over the dropped chip before retreating. The lighting is bright and even, highlighting the textures of the chips and the pattern of the cloth. The overall color palette consists of warm yellows and browns from the chips and wood, contrasted with the fresh green and white checks. A blue text overlay in the upper half of the frame reads: "Pick-Six when you drop your chip, and someone snatches it and eats it before you can grab it".
0:06interception chip grab
The scene is an overhead shot looking down into an open, red and white bag of 'Original Potato Chips' (visible branding is 'Utz Original Potato Chips'). The bag is filled with golden-orange potato chips. It sits on a wooden table, partially on a green and white checkered cloth, similar to the previous scene. In the blurred background, a television screen is visible, displaying what appears to be a football game with green turf and blurred player figures, providing context to the 'Interception' concept. A fair-skinned hand with a silver ring on the ring finger reaches into the bag, seemingly deliberating before grabbing a specific chip. The lighting is soft and even, highlighting the chips' texture. The color palette includes the vibrant red and white of the chip bag, the warm tones of the chips and wood, and the green of the tablecloth and background TV. A blue text overlay in the upper half of the frame states: "Interception: when you're going to grab a chip but someone grabs the one you were gonna take".
0:09false start pouring chips
This overhead shot displays a pair of hands opening a large red and white 'Utz Original Potato Chips' bag and pouring its contents into an empty clear glass bowl. The bowl and chip bag are positioned on a wooden table, with a green and white checkered cloth beneath them. In the blurred background, a television screen shows what appears to be a football game, with green field and blue sky elements. The action is fluid as the person skillfully pours the chips, filling the bowl to the brim. The lighting is bright and consistent, illuminating the chips and the setting. The color scheme is dominated by the red and white of the chip bag, the golden-yellow of the chips, the natural wood tones, and the green and white pattern of the cloth. A blue text overlay in the upper half of the frame reads: "False Start when you open the chips before your company gets there".
0:13in the red zone chip and dip
The scene is captured from an overhead perspective, showcasing a single, large potato chip being held just above a small, circular silver container of creamy dip. The chip, light golden in color, is positioned tantalizingly close to the dip but not quite touching it. In the background, to the right, is a clear glass bowl overflowing with similar potato chips. All elements rest on a wooden table, partially covered by a green and white checkered cloth. The lighting is bright and direct, casting soft shadows and highlighting the textures of the chip and dip. The color palette features the warm tones of the wood and chips, the cool silver of the dip container, and the vibrant green and white of the cloth. A blue text overlay in the upper half of the frame says: "In the Red Zone when your chip is super close to being dipped in the good stuff".
0:15utz brand outro
This is an animated graphic scene set against a solid, deep blue background. Initially, the upper portion of the frame features bright, blurred white lights, reminiscent of stadium lights. A dark brown football spins and flies across the screen from left to right. As the football moves, the 'Utz Crunch & Flavor OVER EVERYTHING' logo appears prominently in the center of the screen, featuring 'Utz' in white with a small red-bowed girl icon, and 'CRUNCH & FLAVOR' in bold white and red text, with 'OVER EVERYTHING' below it in smaller white text. The football disappears and then a dynamic arrangement of five different 'Utz Party Size' chip bags fades into view and settles around the logo. The bags display various flavors: Original, Ripples, Honey Barbeque, and Ripples Cream & Onion, each featuring a football graphic. The lighting transitions from the bright stadium lights to a consistent, even glow over the brand elements. The dominant color is the deep blue background, complemented by the white, red, and golden hues of the logo and chip bags.
