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Blue Apron

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Transcript

0:00Babe!

0:01Are you heating up one singular potato?

0:03Oh my God.

0:04What are you doing?

0:05I'm hungry, and I don't have time to wait for anything else.

0:07Our Blue Apron order came in today. Today!

0:10I thought you were trying to save money and not like eat out and what not.

0:13Okay, it's 50% off the first two orders and free shipping.

0:16Okay, but then we're going to get stuck in a subscription.

0:19We're going to have to keep paying for it.

0:19No, no, because it doesn't.

0:20No subscription needed.

0:21Really?

0:22Yeah.

0:22Yeah.

0:23The assemble and bake meal takes up to five minutes to prep.

0:26So let me get started on this.

0:28Put the potato away.

0:29No. No, no, no, no, no, no, no, no, no, no. Put the potato away.

0:32I'm gonna cook us something good, okay?

0:34Please.

0:35Please.

0:36Blue Apron, you saved my marriage.

Text on Screen

0:00Babe!

0:00What do you mean we get 50% off + free shipping?

0:01Are you heating up one singular potato?

0:03Oh my god.

0:04What are you doing?

0:05I'm hungry, and I don't have time to wait for anything else.

0:07Our Blue Apron order came in today...

0:10TODAY!

0:11I thought you were trying to save money and not like eat out and whatnot.

0:13Okay, it's 50% off the first two orders and free shipping!

0:17Okay, but then we're going to get stuck in a subscription.

0:18And we're going to have to keep paying for it...

0:20No, no, because it doesn't.

0:21No subscription needed.

0:22Really?

0:23The Assemble and Bake meal takes up to 5 minutes to prep.

0:26So let me get started on this.

0:27Put the potato away.

0:28NO 2x

0:29NO 11x

0:31Put the potato away,

0:33I'm gonna cook us something good, okay?

0:35Please.

0:36Blue Apron, you saved my marriage!

0:39Blue Apron

0:39Enjoy 50% Off your first two orders*

0:39USE CODE: ONEPAN50

0:39*See terms at https://blog.blueapron.com/promo-1

Scenes (4)

0:00man heating potato initial interaction

The scene opens with a dynamic shot in a bright, modern kitchen. The camera is positioned slightly below eye level, looking up towards a man who is initially facing away, focused on a stainless steel toaster oven. He is seen placing a single yellow potato inside the oven. The kitchen features sleek white cabinets, a light grey speckled countertop, and a minimal sink area. A decorative, swirling wooden art piece adorns the wall above the counter. Soft, even lighting illuminates the space without harsh shadows. As the man interacts with the toaster oven, the camera quickly pans to the right, revealing a large, brown Blue Apron delivery box on the counter, then pans back to the man as he reacts. The overall color palette is clean and modern, dominated by whites, greys, and the metallic sheen of the appliance, accented by the light brown of the box. Several text overlays appear on screen, conveying dialogue and questions. The man shows initial frustration at the off-camera voice's questioning.

0:07man discussing blue apron offer

This scene maintains a medium shot in the same kitchen setting. The camera is static, focusing on the man standing at the counter, now with the large Blue Apron box clearly visible beside him. The background continues to feature the clean white cabinets and light grey countertop. The lighting remains consistent, offering a bright and clear view of the subject and his surroundings. The man engages in a back-and-forth verbal exchange with an off-camera person, displaying a mix of skepticism and curiosity. He holds the Blue Apron box at times, pointing to its features. The scene highlights the details of the Blue Apron offer through various text overlays that appear and disappear, emphasizing the benefits and addressing potential concerns. The man's facial expressions shift from questioning to attentive as he listens and responds to the points made about the meal kit service.

0:27man removes potato celebrates blue apron

The camera transitions to a slightly closer shot of the man's hands as he reluctantly takes the potato out of the toaster oven, following the instructions of the off-camera voice. The kitchen counter and toaster oven remain in focus. A rapid series of 'NO' text overlays flashes on screen, accompanied by sound effects, emphasizing the man's initial resistance. After a brief, playful struggle, he concedes and places the potato away. The scene then expands slightly to a medium shot as he turns towards the camera, holding the Blue Apron box triumphantly above his head with a wide, relieved smile. The background is the same kitchen with white cabinets and a light grey counter, and a white refrigerator becomes partly visible. The lighting is consistent and bright. The color palette continues to be muted, but the man's joyful expression introduces a vibrant emotional shift. Text overlays convey the final lines of dialogue and his enthusiastic declaration.

0:38blue apron offer end card

The final scene is a static, full-screen graphic end card for Blue Apron. The background is a soft, light periwinkle blue, providing a clean and inviting visual. The brand name 'Blue Apron' is displayed prominently at the top in a bold, dark blue sans-serif font. Below this, in an elegant, script-like typeface, is the offer: 'Enjoy 50% Off your first two orders*'. A clear call to action is presented within a white rectangular button with a subtle dark blue border, stating 'USE CODE: ONEPAN50'. At the very bottom, in smaller text for legal clarity, is the disclaimer: '*See terms at https://blog.blueapron.com/promo-1'. The overall color palette is soothing and on-brand, using shades of blue and white to convey a sense of trust and simplicity.

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