0:00initial branding shot Medium close-up of Michael B. Jordan from the chest up, looking directly at the camera with a serious, intense expression. He has short, dark hair, a neatly trimmed beard, and is wearing a black shirt open at the collar. Around his neck is a prominent gold chain with two dog-tag style pendants, one solid gold with an engraved chevron pattern, and the other smaller, rectangular, and covered in small diamonds. He wears a subtle gold hoop earring in his left ear. The background is a plain, light gray, textured wall, possibly concrete or stone, with soft, diffused lighting from the top right creating subtle shadows. The text 'DAVID YURMAN' is overlaid in large, elegant white serif font across his chest.
0:00product close up necklace Extreme close-up shot focused on the two gold dog-tag style pendants hanging from a gold chain around Michael B. Jordan's neck. The larger pendant is solid gold with a distinct textured chevron pattern, showing intricate detail and subtle reflections. The smaller pendant is rectangular and completely covered in small, sparkling diamonds. The gold chain is visible, showing its links. The background is the indistinct dark fabric of his shirt and the dark skin of his neck. Bright, directional lighting from the top right highlights the gold and diamonds, creating sharp glints and subtle shadows, emphasizing the jewelry's brilliance. The color palette is dominated by rich gold, sparkling white diamonds, and deep dark tones of skin and fabric.
0:02michael b jordan touching wall Medium shot from the chest up, showing Michael B. Jordan in profile, looking down and to his right, with his right hand reaching out and gently touching a light gray, textured wall. The wall has faint, carved or embossed text, partially visible, which appears to be poetic or inspirational ('FROM FEAR... ANYWHERE... OF A DISTANT MILLEN...D OF WORLD AT ...'). He wears a black long-sleeved shirt, and a gold ring is visible on his right hand, along with a gold chain necklace. Natural sunlight casts a strong, defined shadow of his head and upper body onto the wall, stretching towards the right. A subtle lens flare is also visible. The lighting is bright and directional, emphasizing textures and shadows.
0:04close up hands and rings Close-up shot focusing on Michael B. Jordan's hands as he adjusts a ring on his finger. His dark-skinned hands are prominent in the frame. On his left ring finger, he wears a large, ornate gold ring with intricate detailing, possibly a leaf or chevron pattern, which he is subtly adjusting with his right hand. On his left wrist, a wide, flat gold bracelet with a chevron-like design is clearly visible. Another simpler, solid gold ring is on his left pinky finger. The background is softly blurred, showing hints of light gray. Bright, natural lighting from the upper right casts soft shadows and highlights the polished gold.
0:04michael b jordan full body outdoors Full body shot of Michael B. Jordan walking slowly and purposefully towards the camera, looking directly ahead with a composed and confident expression. He is dressed in a stylish black monochromatic outfit, consisting of a partially unbuttoned black shirt and matching black trousers. The gold necklace is visible against his chest, and a gold bracelet and rings are on his left wrist and fingers. He is outdoors in what appears to be a formal garden setting, with manicured green hedges or shrubs lining a pathway in the foreground and background. Above, a bright blue sky with fluffy white clouds dominates the upper half of the frame. The lighting is bright and natural, with the sun likely behind the camera, creating an even illumination on him. The text 'MICHAEL B. JORDAN' is overlaid in white at the bottom of the screen.
0:06close up hands adjusting ring again Close-up shot of Michael B. Jordan's hands, similar to scene 4 but with a slightly different angle and action. His dark-skinned hands are seen, with the right hand gently touching or adjusting the large, ornate gold ring on his left ring finger. The ring features a detailed, possibly feather or chevron pattern. The wide, flat gold chevron bracelet is prominent on his left wrist. Another simpler, solid gold ring is visible on his left pinky finger. The background is blurred, showing soft gray and white tones. Bright, direct natural light illuminates the hands and jewelry, creating sharp reflections and emphasizing the texture and sparkle of the gold.
0:07close up hands clasped Extreme close-up shot focusing on Michael B. Jordan's hands clasped together. His dark-skinned fingers are intertwined, showcasing the gold rings and bracelet prominently. On his left ring finger, the ornate gold ring with the detailed feather/chevron pattern is visible. The gold chevron bracelet is clearly seen on his left wrist, its segments reflecting light. On his left pinky finger, a simple, solid gold signet ring is present. The background is a stark, bright white, possibly an outdoor wall, creating high contrast. Strong, directional sunlight from the top right creates sharp shadows from his hands onto the white surface, emphasizing the definition of his hands and the gleam of the jewelry.
0:09michael b jordan in abstract architectural space Wide shot of Michael B. Jordan standing confidently in an abstract, minimalist architectural space. He is positioned in the left third of the frame, facing slightly to the right, looking forward with a serious, contemplative expression. He wears the same black open-collared shirt and black trousers, with the gold necklace visible. The environment consists of tall, clean, light gray concrete or stone walls, forming a sharp corner or cubby on the left. A large, rectangular, light gray block or bench sits in the foreground. 'DAVID YURMAN' is elegantly carved or embossed into the wall on the right. Strong, directional lighting from the upper left casts dramatic, angular shadows across the walls and floor, creating a stark, modern aesthetic. The color palette is primarily cool grays, black, and the subtle gold of the jewelry.
0:11michael b jordan smiling outdoors Medium close-up of Michael B. Jordan from the chest up, looking up and slightly to his right with a genuine, bright smile. His eyes are crinkled at the corners, conveying joy and warmth. He has short, dark hair and a neatly trimmed beard. He is wearing a black collared shirt, open at the top, revealing the gold chain with the two dog-tag style pendants. The background is a clear, bright blue sky with soft white clouds. The lighting is bright and natural, casting a soft glow on his face and highlighting the gold jewelry. The overall mood is positive and aspirational.
0:12final branding shot with collection name Medium close-up of Michael B. Jordan, seated or leaning, looking directly at the camera with a calm, confident, and slightly serious expression. He has short, dark hair, a neatly trimmed beard, and is wearing a black shirt open at the collar. Around his neck is a prominent gold chain with two dog-tag style pendants, one solid gold with a chevron pattern, and the other smaller, rectangular, and covered in small diamonds. A gold bracelet is visible on his left wrist. The background is a textured, light gray or off-white wall, brightly lit, with a strong, angular shadow cast from the right, suggesting direct natural sunlight. The text 'DAVID YURMAN' is overlaid in large white serif font, and below it, 'CHEVRON COLLECTION' in a smaller, sans-serif font. The color palette is monochrome with highlights of gold.
