0:00model intro with brand name A close-up shot of a young adult female model with short, platinum blonde hair, striking blue eyes, and naturally defined lips. She is positioned diagonally in the frame, from the upper left to the lower right, lying down with her head slightly tilted, gazing directly into the camera. She wears multiple layered silver-toned chain necklaces, some featuring golden toggle clasps, draped elegantly around her neck and décolletage. Her attire is a dark, simple top, likely black. The background is a softly blurred, neutral light beige or off-white surface, creating a clean and sophisticated aesthetic. Soft, even studio lighting illuminates her face and the jewelry, highlighting the textures and shine without harsh shadows. The brand name 'DAVID YURMAN' is displayed prominently in elegant white serif text across the mid-left portion of the frame. The camera remains static, capturing her serene and confident expression.
0:01necklace clasp detail An extreme close-up shot meticulously focusing on the layered necklaces worn by the model. The camera frames the lower part of her face, including her chin and subtly pink lips, and extends down to her neck and décolletage. The primary focus is on the intricate details of the silver and gold chains, particularly a prominent golden toggle clasp adorned with small, brilliant diamonds. The various links, showcasing both smooth oval shapes and the textured cable design, are clearly visible. A portion of the model's finger, with a clean manicure, gently touches the necklaces, subtly guiding the viewer's eye to the jewelry. The background is intentionally blurred to a soft, light hue, ensuring the jewelry stands out. Bright, direct lighting emphasizes the metallic sheen and the sparkle of the diamonds. The camera remains static, providing an unwavering, detailed view.
0:02city skyline establishing shot A wide, static shot showcasing a dense urban skyline under an overcast, bright sky. In the foreground, older, traditional brick buildings with distinct green-colored rooftops and intricate window designs are visible, some displaying hints of street art or graffiti. The midground and background are dominated by a cluster of modern skyscrapers of varying heights and contemporary architectural styles, including one particularly distinctive high-rise with a wavy, undulating facade. To the left, a classical-style building with a dome and spire suggests historical significance. The overall color palette is muted, consisting mainly of grays, browns, and dark greens, reflective of the cloudy weather. There are no visible people or discernible activities, focusing purely on the architectural landscape. The camera is static, capturing a comprehensive view of the urban sprawl.
An extreme close-up shot focused on a multi-layered bracelet worn on a person's wrist. The bracelet mirrors the design elements of the necklaces, featuring both silver and gold-toned chains. The central element is a prominent golden toggle clasp, intricately designed with a textured ring and bar, and embellished with small, sparkling diamonds. The chains display a harmonious blend of smooth, polished links and the signature twisted cable texture. The skin tone visible around the bracelet is a warm, medium complexion. The background is softly blurred into a neutral tone, effectively isolating and highlighting the jewelry. Bright, even lighting illuminates the metallic surfaces, enhancing their gleam and the sparkle of the diamonds. The camera remains static, offering a detailed and luxurious view of the bracelet's craftsmanship.
0:04model closing shot with collection name A medium close-up shot of the same female model, positioned with her head slightly tilted, gazing confidently directly into the camera. Her short, platinum blonde hair is styled in a relaxed, chic manner. She wears the identical layered silver-toned chain necklaces with golden toggle clasps seen previously. Her right hand, adorned with a gold ring on her index finger, is gracefully positioned near her face, resting against her jawline, which subtly draws attention to her profile and the jewelry. The background is a soft, muted light beige or off-white, providing a clean and elegant backdrop. Soft, diffused lighting gently illuminates her features, creating a sophisticated and luxurious ambiance. The white text 'DAVID YURMAN' is prominently displayed, followed by 'MERCER COLLECTION' in a smaller, more understated sans-serif font directly below it, both positioned on the left side of the frame. The camera is static, holding on this refined final image.
