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HookProblem SetupTalking HeadDialogue On CameraText OverlayFemale PresentProduct In HandBrand Mention SpokenConfidentExplainerB-RollLifestyle MontageWide ShotFeature BreakdownProduct DemoSolution RevealBenefit-FirstValue PropositionClose-UpDog PresentPlayfulZoom Punch-In

Transcript

0:00Okay, is it just me or why is finding the perfect denim so hard these days?

0:04Listen, I'm not gonna lie.

0:06Spanx, I wasn't familiar with your game, but now I'm very much acquainted.

0:09So let's do a little review.

0:11We've got all different styles, silhouettes, washes, and different lengths, so we're gonna find something for everybody.

0:17Consider this your guide to Spanx denim.

0:19And tell me what you think.

0:20Okay, starting off on my favorite style, which is what I'm wearing right now.

0:23This is the authentic 360 barrel leg jean.

0:26I promise y'all, these are the most comfortable jeans that I own.

0:31And I really, really love this wash. And on top of that, it has modern shaping technology.

0:34Okay, for reference, I am 5'9".

0:36I typically wear a size medium, large, 10/12.

0:40This is the size large, tall length, which is what I love about Spanx denim is that you can get petite, regular, or long, um, depending on your height.

0:49So, a medium would have been my true fit at the waist.

0:52These do have a little bit of space, but I was really kind of going for that relaxed, effortless look. So I sized up to the large.

0:58So cute, so comfortable.

0:59These are definitely a go-to everyday jean. High rise, medium compression, and 360-degree shaping for your tummy, waist and back.

1:48I also have this lighter wash, which is great for every day.

1:51Okay, also in the authentic 360 category, we have the wide leg.

1:54These are a medium in the regular length.

1:57These also have a four-way stretch.

1:58They're high rise, fitted at the waist, and then kind of flow more into a relaxed wide leg.

2:04And I love an indigo denim. So I have these two.

2:07Okay.

2:07Now, the second style category is the everywhere jean. These are the original wide leg jeans in raw indigo.

2:13My dog wants to be part of the video. Tell 'em, Lumi.

2:18Okay, now this one.

2:20Think premium pull-on jeans.

2:22Like booty lifting, leg lengthening.

2:25They just hug the body.

2:26These have the built-in core shaping technology.

2:29So think the perfect balance between structure and comfort.

2:32They're fitted at the hips and then relax into more of a wide leg.

2:35But what I really love about these is actually no zipper or pocket, so you don't get that bulky look.

2:40These are just super clean and they have a really seamless look and feel.

2:44Also new and improved.

2:46They come in this Poseidon wash.

Text on Screen

0:00is it just me

0:01or why is

0:02finding the perfect denim

0:03so hard these days?

0:04Listen, I'm

0:05not gonna lie.

0:06Spanx.

0:07I wasn't familiar

0:08with your game,

0:08very much acquainted.

0:10a little review.

0:11We've got all

0:12different styles,

0:13silhouettes, washes

0:14and different lengths,

0:15so we're gonna find

0:16something for everybody.

0:17Consider this your guide

0:18to Spanx denim.

0:19And tell me what you think.

0:20Okay, starting off

0:21on my favorite style which is what I'm wearing

0:22right now.

0:23This is the authentic 360

0:25barrel jean.

0:26I promise y'all,

0:27these are the most

0:28comfortable jeans

0:29that I own.

0:30And I really,

0:31really love this wash.

0:32And on top of that,

0:33shaping technology.

0:34For reference, I am 5'9".

0:36I typically

0:37wear a size medium

0:38large 10/12.

0:39This is the size

0:40large tall length,

0:41which is what

0:42I love about Spanx.

0:43I love about Spanx denim

0:44is that you can get

0:45petite, regular, or long,

0:47depending on your height.

0:48So,

0:49A medium

0:50would have been my true

0:51fit at the waist.

0:52These do have a

0:52little bit of space,

0:53but I was really kind of going for that

0:55relaxed, effortless look.

0:56So I sized up

0:57to the large.

0:58So cute. So comfortable.

0:59These are definitely a

1:40go to everyday jean.

1:42High rise

1:43and medium compression

1:44and 360 degree

1:45shaping for your tummy,

1:46waist and back.

1:48I also have

1:48this lighter wash

1:49for every day.

1:51Okay, also in the authentic

1:52360 category

1:53we have the wide leg.

1:54These are a medium

1:55in the regular length.

1:57They also have a four way stretch.

1:58They're high rise

1:59fitted at the waist.

2:01And then kind of flow

2:02more into a

2:03relaxed wide leg.

2:04And I love

2:05an indigo denim.

2:06So I have these two.

2:07Okay.

2:08Now the second style

2:09category is

2:10the everywhere Jean.

2:11These are

2:12the original wide leg

2:13jeans and raw indigo.

2:14My dog wants to be part

2:15of the video.

2:16Tell em Lumi.

2:18Okay, now this one.

2:19Now this one,

2:20think premium

2:21pull on jeans.

2:22Like booty lifting,

2:23leg lengthening.

2:25They just hug the body.

2:26These have the built in core

2:27shaping technology.

2:28So think the perfect balance

2:29between structure

2:30and comfort.

2:31They're fitted at the hips

2:32and then relax

2:33into more of a wide leg.

2:34But what I really love about these

2:35is actually

2:36no zipper or pocket,

2:37so you don't get that

2:38bulky look.

2:39This these are just

2:40super clean and they have

2:41a really seamless

2:42look and feel.

2:43Also new and improved.

2:44They come in this

2:46Poseidon wash

Scenes (8)

0:00intro problem setup product stack

A medium shot captures a young Black woman with voluminous curly dark hair, wearing a white sleeveless top and dark blue wide-leg jeans, standing centered in a room. She is wearing clear-framed glasses and holds a small white cotton ball or similar object to her lips while speaking. The background features a light wooden slatted screen on the right, behind which a modern brown office chair and a light wooden desk with colorful books are visible. On the left, a portion of a white wall with ornate molding and a dark wooden stool are seen. Above, a rich dark wooden trim frames the top of a door. The lighting is bright and even, suggesting natural daylight. She gestures with her free hand, expressing a question about finding perfect denim. White text overlays appear: 'is it just me', 'or why is', 'finding the perfect denim', 'so hard these days?'. She then rotates slightly, revealing a stack of various denim jeans in different washes and colors which she holds in her left arm. White text overlays appear: 'Spanx', 'I wasn't familiar', 'with your game', 'but now I'm very much acquainted', 'so let's do a little review'. The atmosphere is engaging and conversational.

0:10denim style montage outdoor

This scene is a rapid montage of four distinct outdoor shots, each featuring the same young Black woman modeling different denim styles. Shot 1 (10000-11000ms): The woman stands in front of a dense green leafy bush, likely part of a city street or park. She wears light blue, wide-leg jeans, a white t-shirt, and a navy blue cardigan draped over her shoulders. She carries a light brown and beige shoulder bag. The background also shows a glimpse of a red brick building. White text overlay: 'We've got all'. Shot 2 (11000-12000ms): The woman is positioned in front of a chain-link fence, behind which a basketball court with a blue ground and a reddish-brown brick building are visible. She wears dark grey, straight-leg jeans, a grey short-sleeved top, and sunglasses. She holds a patterned brown bag. White text overlay: 'different styles,'. Shot 3 (12000-14000ms): The woman poses on the brown stone steps of a building, with lush green plants flanking her. She wears black wide-leg jeans, a black turtleneck top, a black oversized blazer, and black open-toed heels. She carries a small black handbag with a gold chain strap. White text overlay: 'silhouettes, washes'. Shot 4 (14000-15000ms): The woman walks alongside a light-colored brick building with a large window, moving from right to left. She wears dark blue, wide-leg jeans, a light beige long-sleeved top, and light brown sandals. She holds a leopard print clutch bag. White text overlay: 'and different lengths,'. All shots are medium to wide, showing the full outfit and environment. Lighting is bright, natural daylight. The overall tone is stylish and dynamic, showcasing versatility.

0:15barrel leg jean feature breakdown

A medium shot shows the young Black woman, now back in the indoor setting, wearing a white sleeveless top and dark blue barrel-leg jeans. She stands centrally, holding a small white object to her mouth while talking. The background is a light wooden slatted screen on the right, with a modern brown office chair and desk. On the left, a white wall and a dark wooden stool. Overlaid white text includes phrases like 'so we're gonna find something for everybody,' 'Consider this your guide to Spanx denim,' 'Starting off on my favorite style which is what I'm wearing right now,' 'This is the authentic 360 barrel jean,' 'These are the most comfortable jeans that I own,' and 'it has modern shaping technology.' She gestures frequently with her hands, pointing and emphasizing points, and occasionally touches the jeans to highlight features. Her expression is confident and enthusiastic. The overall color palette is warm with the wooden background and her dark denim and white top.

1:07barrel leg jean lighter wash display

The young Black woman, still in her white top, stands centered in the same indoor setting. She holds up a pair of light blue barrel-leg jeans, displaying them fully to the camera. The jeans are lighter in wash than the ones she is wearing. Her expression is pleasant and her body language is open, showcasing the product. White text overlay: 'I also have this lighter wash which is great for every day.' The focus is entirely on the jeans she is holding, highlighting the different wash option.

1:10wide leg jean feature breakdown

A medium shot captures the young Black woman in the same indoor setting, now wearing dark grey wide-leg jeans and a white sleeveless top. She stands centrally, holding a small white object to her lips and speaking. The background remains consistent with the wooden screen, office chair, desk, white wall, and stool. White text overlays appear, including 'in the authentic 360 category we have the wide leg,' 'These are a medium in the regular length,' 'These also have a four way stretch,' and 'They're high rise, fitted at the waist, and then kind of flow more into a relaxed wide leg.' She frequently gestures with her hands, pointing to the jeans, tapping her waist, and turning slightly to demonstrate the fit from different angles. Her expression is engaging and informative.

1:24wide leg jean indigo display

The young Black woman, in her white top and grey jeans, stands centered in the same indoor setting. She holds up a pair of dark indigo wide-leg jeans, displaying them fully to the camera, folding them briefly to show the details. Her expression is admiring as she presents the product. White text overlay: 'And I love an indigo denim. So I have these two.' The scene focuses on the color and style of the jeans she is holding, contrasting them with the grey pair she is wearing.

1:27everywhere jean feature breakdown detail

This scene transitions between two related shots focusing on the 'Everywhere Jean'. Shot 1 (87000-1:38000ms): A medium shot of the young Black woman in the indoor setting, now wearing dark indigo wide-leg jeans (the 'Everywhere Jean') and a white sleeveless top. She holds a small white object to her mouth while talking. White text overlays include 'Okay, now the second style category is the Everywhere Jean,' 'These are the original wide leg jeans and raw indigo,' 'Like booty lifting, leg lengthening,' and 'They just hug the body.' She gestures with her hands, touches the jeans, and turns to show the fit. Around 1:33, she is seen holding a small, fluffy, dark grey dog (Lumi) in her left arm, which momentarily interrupts her speech, adding a playful element. She smiles and laughs while interacting with the dog, before placing it down. Shot 2 (1:38000-1:56000ms): The shot remains a medium shot of the woman, now without the dog, continuing to talk about the jeans. Text overlays continue: 'They have the built-in core shaping technology,' 'So think the perfect balance between structure and comfort,' and 'They're fitted at the hips and then relax into more of a wide leg.' She gestures, touching her hips and legs to demonstrate. Shot 3 (1:56000-2:03000ms): The camera punches in to a close-up on the jeans from the waist down to the upper thighs. The woman uses her hands to show the smooth front, emphasizing the 'no zipper or pocket' feature. White text overlays: 'no zipper or pocket, so you don't get that bulky look,' and 'These are just super clean and they have a really seamless look and feel.' The lighting is consistent, focusing on the product details.

2:03everywhere jean poseidon wash display

The young Black woman, in her white top and dark indigo jeans, stands centered in the same indoor setting. She holds up a pair of medium-dark blue jeans (labeled 'Poseidon wash'), displaying them fully to the camera. Her expression is bright and informative. White text overlay: 'Also new and improved. They come in this Poseidon wash.' The focus is on the displayed jeans, showcasing another color option for the 'Everywhere Jean.'

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