0:00Intro Car Overhead Title
The scene opens with an overhead, flat-graphic depiction of a sleek, red sports car centered on a vibrant, almost neon yellow background. The car is oriented vertically, appearing to drive upwards within the frame. Its glossy red body contrasts with dark grey windows and subtle silver outlines on the mirrors and window frames. A long, light grey shadow extends from the car towards the bottom right, suggesting a light source from the top-left. Above the car, in the upper third of the screen, the bold, dark grey sans-serif text "WHY YOU SHOULD ROTATE YOUR TIRES" is displayed. At the bottom, centered horizontally, is the "Tires LES SCHWAB" logo, featuring a red rectangle with "Tires" in white and "LES SCHWAB" in white on a black background. The overall aesthetic is clean, minimalist, and uses a high-contrast color palette to grab attention.
0:01Tires Smoother Ride
This scene transitions from the full car to an arrangement of four individual car tires, viewed from above, against the same bright yellow background. The tires are positioned symmetrically, two at the top and two at the bottom, mirroring where they would be on a vehicle. Each tire is rendered in dark grey and black, showcasing detailed tread patterns. They are situated within a subtle, light yellow, horizontally elongated oval shape that suggests a ground or platform. In the very center of this oval, large, bold red sans-serif text appears, reading "SMOOTHER RIDE." The "Tires LES SCHWAB" logo remains fixed at the bottom center of the frame, maintaining brand presence. The lighting is soft and even, typical of a graphic animation.
0:02Tires Enhanced Safety
The scene continues with the same static overhead view of the four stylized car tires arranged on the light yellow oval against the vibrant yellow background. The "Tires LES SCHWAB" logo is still present at the bottom. The only change is the central text, which now vividly displays "ENHANCED SAFETY" in bold red capital letters, maintaining the same sans-serif typeface as the previous message. The transition between the text messages is swift, maintaining the dynamic infographic style of the animation. The clean lines and strong color contrasts emphasize the important safety benefit being communicated, keeping the visual focus on the textual information and the representative tires.
0:04Tires Fuel Efficiency
This scene maintains the consistent visual theme, featuring the four stylized car tires positioned on the light yellow oval against the bright yellow backdrop. The "Tires LES SCHWAB" logo remains a constant at the frame's base. The central messaging dynamically updates again, now displaying "FUEL EFFICIENCY" in prominent bold red capital letters. The animation continues to rely on clear, concise text and simple, impactful graphics to convey its message. The consistent color palette of yellow, red, dark grey, and black ensures visual continuity and strong brand recognition throughout this sequence. The focus is purely on the informative text, highlighted by its direct placement.
0:05Tires Longer Lasting
The visual consistency is preserved in this scene, with the four stylized car tires maintaining their arrangement on the light yellow oval against the vibrant yellow background. The "Tires LES SCHWAB" logo holds its position at the bottom of the frame. The central text changes one last time in this sequence, now presenting "LONGER-LASTING TIRES" in the familiar bold red capital letters. This message is slightly longer than the preceding ones but fits comfortably within the central oval area. The static composition allows viewers to absorb the information without distraction, reinforcing the benefits of tire rotation with clear, bold text and easily identifiable graphic elements. The bright, flat lighting continues to define the scene's graphic style.
0:07Car Overhead Rotation Reminder
The scene abruptly transitions back to the initial image of the sleek, red sports car, viewed from an overhead perspective, perfectly centered on the bright yellow background. The car is identical to its appearance in the opening scene, with its glossy red body, dark grey windows, and silver accents. The previous set of four tires and the light yellow oval disappear instantly. The car casts its characteristic long, light grey shadow towards the bottom right. The text above the car has changed from the initial question to a directive: "ROTATE YOUR TIRES EVERY 5000 MILES," displayed in the same bold, dark grey sans-serif font. The "Tires LES SCHWAB" logo remains steadfast at the bottom center, anchoring the brand presence. The lighting remains flat and evenly distributed, highlighting the graphic nature of the animation.
0:08Car Exits For Free Offer
This final scene features dynamic movement. The stylized red sports car, initially centered, smoothly slides off the screen towards the left, gradually disappearing from view. As the car exits, large, bold red sans-serif text spelling "FOR FREE" slides in from the right, perfectly filling the central space that the car vacated. The bright yellow background remains constant, as does the dark grey text at the top, "ROTATE YOUR TIRES EVERY 5000 MILES." The "Tires LES SCHWAB" logo stays firmly in its bottom-center position. The combination of the car's departure and the dramatic entrance of the offer text creates a clear, impactful call to action. The overall lighting remains even and flat, accentuating the bold graphic elements.
