0:00kitchen conversation salad eating The scene opens with a medium shot of a woman and a young man standing behind a wooden kitchen island. The woman, on the right, is actively talking and gesturing with her right hand while stirring a large white bowl of salad with tongs. The young man, on the left, is casually eating from a smaller plate of salad with a fork, looking directly at the camera with a neutral expression. The background features a clean, modern white kitchen with white shaker cabinets and a large window above a farmhouse sink, through which green foliage is visible. A container of 'First Day Kids The Multi' vitamins sits prominently on the checkered placemat to the right. The lighting is bright and even, suggesting natural daylight coming from the window and overhead kitchen lights. Text overlays 'Food is not what it used to be' and 'A lot of families assume that if their kids are eating well, they don't need a multivitamin' appear sequentially. The color palette is bright with whites, natural wood tones, and the vibrant greens of the salad. The camera remains static throughout this scene.
0:09woman adding ingredients The scene maintains a medium shot of the woman in the kitchen, but the young man has stepped out of frame. The woman is now focused on adding chopped green ingredients from a clear plastic container into a pink bowl filled with what appears to be pasta or scrambled eggs with diced carrots. Her expression is focused as she uses her fingers to sprinkle the ingredients. The kitchen background with white cabinets and sink is still visible. Bright, even lighting illuminates the scene. A text overlay states 'That's why we added First Day Kids Multivitamin into our routine', emphasizing the product's integration into daily life. The camera remains static, keeping the woman and the food preparation in central focus. The color scheme remains bright and clean, with food colors adding vibrancy.
0:13close up product bottle This is a dynamic close-up shot focusing on the 'First Day Kids The Multi' vitamin bottle held by the woman's hand. The camera slowly zooms in and pans slightly to keep the product centered as the woman rotates it to show different angles. The background is a blurred view of the white kitchen cabinets and sink, indicating the same setting. Text overlays appear: '21 organic superfoods and 9 key vitamins' and 'without a bunch of unnecessary junk', highlighting the product's benefits and natural composition. The lighting is bright, making the product details clear and vibrant. The color palette emphasizes the product's bright blues, greens, and white, contrasting with the blurred kitchen backdrop. The camera movement draws attention directly to the product features.
0:19woman product features The scene returns to a medium shot of the woman standing behind the kitchen island, holding the 'First Day Kids The Multi' vitamin bottle. She speaks directly to the camera, using expressive hand gestures to emphasize her points. The pink bowl of food and other clear containers with chopped vegetables remain on the wooden counter in front of her, framed by the black and white checkered placemats. The white kitchen cabinets and sink are visible in the background. The lighting is consistent, bright, and clean. Text overlays like 'They're free of the top 9 allergens and they're made with pectin instead of gelatin' and 'Colored with real ingredients: carrots, red bell pepper, black currant' appear, detailing the product's composition. Another text overlay 'It's not about replacing real food, it's about filling the gaps that food can miss' articulates the product's purpose. The camera remains static, highlighting the woman's presentation and the product's benefits. The overall tone is informative and reassuring.
0:33target discovery announcement The scene returns to the medium shot of the woman and the young man in the kitchen. The woman is again holding the 'First Day Kids The Multi' vitamin bottle and speaking directly to the camera, gesturing with her right hand and maintaining an excited expression. The young man, in the background, is now taking slices of bread from a plastic bag, contributing to a sense of ongoing meal preparation. The kitchen environment remains unchanged with white cabinets, wooden counters, and food items on the placemats. The lighting is bright and consistent. A text overlay reads 'I was doing a quick Target run and I realized they carried our favorite First Day vitamins'. The camera is static, focusing on the conversational delivery and the casual, relatable interaction. The color scheme remains light and inviting.
0:38target promotion announcement The scene features a medium shot of the woman in the kitchen, enthusiastically presenting the 'First Day Kids The Multi' vitamin bottle while holding a fork with food on it. She looks directly at the camera, her expression bright and engaging. The wooden kitchen counter with the pink food bowl and other clear containers is in the foreground, with the white cabinets and sink in the background. The lighting is consistent and bright. Text overlays appear: 'It's buy one get one free' and 'First Day is now available at Target', clearly promoting a deal and new availability. The camera remains static, capturing her animated delivery. The color palette is bright and welcoming, aligning with the kitchen setting.
A rapid, abstract visual transition occurs. The screen is predominantly white, with blurred, out-of-focus shapes or light streaks moving quickly across the frame. This serves as a quick visual break between the live-action kitchen scenes and the subsequent product shots, creating a dynamic, almost 'swoosh' effect. The overall color is bright white with very subtle, indistinct gray blurs.
0:42product close up magnesium A tight overhead close-up shot features a blue cylindrical container filled with orange, spherical gummies. The gummies have a slightly textured, inviting appearance. The container is centrally framed against a bright, slightly textured background, possibly a counter or a soft-focus surface, with soft, even lighting highlighting the product. A text overlay 'Calming Magnesium' identifies the product. The color palette is dominated by the bright orange of the gummies and the distinct blue of the container, against a neutral background. The camera is static and directly above the product.
0:43product close up multi A tight overhead close-up shot transitions to a blue cylindrical container now filled with red, textured, somewhat berry-shaped gummies. The gummies are vibrant and appealing. The container is centrally framed against a bright, slightly textured background, with soft, even lighting. A text overlay '“No Junk”™ Multi' appears, reinforcing the brand's commitment to clean ingredients. The color palette features the strong red of the gummies and the blue of the container. The camera is static and directly above the product, providing a clear and inviting view of the gummies.
A stark, minimalist scene featuring the iconic red and white Target logo centered against a pure white background. The logo consists of a red outer ring and a red central circle, creating a bullseye effect. The lighting is uniform and bright, illuminating the logo clearly without shadows. The color palette is restricted to the bold red and crisp white of the brand identity. The camera is static, holding the logo in a clear and prominent position, serving as a direct brand identifier.
0:45product collection promo A graphic end card showcasing three 'First Day' product bottles ('Women Pre+Post Probiotic', 'Kids The Multi', 'Teens Nighttime Reset Magnesium') arranged on a light blue and white striped surface. Fresh fruit (peach slices, raspberries, and half a grapefruit) is artfully placed around the bases of the bottles, adding a natural, wholesome feel. Above the products, large blue text reads 'Real results you can taste & feel.' Below the products, a prominent red rectangular button with white text states 'Buy 1 Get 1 Free at Target'. The background is a soft, light blue gradient. The lighting is bright and even, highlighting the vibrant colors of the packaging and fruit. The color palette is cheerful and clean, using brand colors and natural fruit tones. The camera is static, presenting a clear, promotional visual.
