0:00applause sign close up
The scene opens with a close-up shot of a vintage-style, metallic sign with rounded edges, mounted on a light beige wall. The sign features the word 'APPLAUSE' embossed in bold, capital letters, with a textured, slightly worn appearance. The metal surface reflects a subtle light, creating highlights. Above the sign, a dark, shadowy ceiling structure with exposed beams or trusses is visible, creating a strong contrast. The lighting is focused on the sign, casting a soft shadow beneath it, and the overall color palette is warm and muted, dominated by browns, beiges, and metallic grays. The camera is static, focusing intently on the sign.
0:01diy set reveal
The camera slowly pulls back to reveal a brightly lit DIY workshop set from a wide-angle perspective. The foreground is partially obscured by dark, out-of-focus shapes of what appear to be film production equipment or crew members, creating a behind-the-scenes feel. In the mid-ground, a golden Labrador dog lies calmly on a gray dog bed under a wooden workbench. The workbench is cluttered with tools and crafting supplies. The background features a light beige wall with shelves holding various tools, jars of hardware, and small wooden crafts like birdhouses. A prominent wooden sign hangs centrally, reading 'AMERICAN FAMILY INSURANCE' with a red house logo on top, and 'DIY DREAM IT YOURSELF' is painted below it. Overhead, an array of bright studio lights illuminates the set. The overall atmosphere is warm and industrious, with a dominance of natural wood tones, bright whites, and tool colors like red and blue. A man and a young boy enter the frame from the right, approaching the workbench.
0:04diy logo animation
A graphic animation transitions onto a rich, dark brown wooden background. Initially, the words 'DIY DREAM IT YOURSELF' are faintly visible, seemingly etched or subtly transparent on the wood grain. These words then animate and become bright white and opaque, sliding into place. Concurrently, a stylized red house roof icon appears above the 'DIY' text, creating a complete logo for 'DIY DREAM IT YOURSELF'. The wood texture is visible throughout, providing a natural and rustic backdrop. The lighting is even, emphasizing the clear, crisp white and red of the logo against the deep brown. There are no characters in this scene, only the animated text and logo.
0:06workshop introduction
A medium-wide shot frames a male adult and a young boy, both with dark skin, standing proudly behind a sturdy, unfinished wooden workbench in a well-organized workshop setting. The adult, on the left, wears a white t-shirt, brown overalls, and glasses, smiling broadly at the camera. The boy, on the right, wears a matching white t-shirt and smaller brown overalls, also smiling and looking at the camera with enthusiasm, his hands resting on the workbench. The background features light beige walls with neatly arranged wooden shelves filled with tools like pliers and wrenches hanging on a pegboard, jars of colorful hardware (screws, nails) on shelves, and small wooden craft items. A prominent wooden sign above them reads 'AMERICAN FAMILY INSURANCE' with a red house logo. The lighting is bright and even, highlighting the warm wooden tones of the workbench and shelves. Both characters engage directly with the camera, conveying a friendly and welcoming atmosphere. The man gestures with his hand as he speaks.
0:11man and boy dialogue
This scene is a quick cut between two medium close-up shots. First, it shows the man, his upper body and head in frame. He is speaking, his mouth slightly open, and he maintains a pleasant, engaging facial expression with a slight smile. He is wearing his white t-shirt and brown overalls, and his glasses are visible. The background is slightly blurred but shows the workshop shelves and tools. The second shot is a medium close-up of the young boy, his upper body and head in frame, smiling broadly at the camera. His expression is enthusiastic and innocent. He wears his matching white t-shirt and brown overalls. The lighting remains bright and even. The camera focuses closely on their faces as they deliver their lines.
0:12workshop discussion
Returning to the medium-wide shot, the man and boy are again positioned behind the wooden workbench in the workshop. The man, on the left, claps his hands together and smiles, looking at the boy before turning his gaze back to the camera. The boy, on the right, maintains his cheerful expression, looking at the camera with his hands resting on the workbench. The background with the 'AMERICAN FAMILY INSURANCE' sign, shelves, and tools remains consistent. The lighting is bright and warm. The interaction between the man and boy, and their direct address to the camera, reinforces the friendly and instructional tone. The dominant colors are natural wood, white, and the primary colors of the tools.
0:14boy talking close up
A medium close-up focuses solely on the young boy with dark skin, from the chest up. He is wearing his white t-shirt and brown overalls. He speaks directly to the camera with a bright, enthusiastic smile, his eyes sparkling. The background is slightly blurred but still shows the workshop elements like the shelves and jars of hardware. The lighting is soft and flattering, emphasizing his youthful features. His body language is open and engaging, conveying excitement and confidence as he delivers his line. The dominant colors are the white of his shirt, the brown of his overalls, and the muted tones of the workshop in the background.
0:16dog barking close up
A close-up shot focuses on the golden Labrador dog, lying in its gray dog bed. The dog's head is lifted, its ears are perked, and its mouth is open as if mid-bark or howl. Its eyes are looking slightly upward and to the left. The fur is light golden and well-groomed, and its brown collar is visible. The background is dark and out of focus, drawing all attention to the dog. The lighting is slightly dramatic, with some shadows on the dog's underside, suggesting a specific light source from above. The scene captures the dog's vocal response to the boy's question, adding a touch of humor.
0:16man cleaning gutter
A medium-wide shot of the workshop shows the man, still in his white t-shirt and brown overalls, standing on a red A-frame ladder. He is wearing white work gloves and reaching up into a section of a white gutter attached to a simulated roof structure, actively pulling out leaves and debris with his gloved hands, placing them into a blue bucket hanging from the ladder. The young boy, also in his matching white t-shirt and brown overalls, stands by the workbench to the right, observing the man. The background elements, including the 'AMERICAN FAMILY INSURANCE' sign and shelves with tools, remain visible. The lighting is bright and practical, suitable for a DIY setting. The scene demonstrates a practical task, with natural wood tones and the contrasting blue of the bucket and red of the ladder adding color.
0:18man explaining gutter cleaning
A medium close-up shot focuses on the man's upper body and head as he speaks directly to the camera. He is still on the ladder, wearing his white t-shirt, brown overalls, and white work gloves, holding the blue bucket. He gesticulates with his gloved hands as he talks, his expression serious and instructional but still friendly. His glasses are clearly visible. The background is slightly blurred but reveals some of the workshop tools hanging on the pegboard, specifically a set of pliers. The simulated roof structure and gutter with leaves are visible behind and to his left. The lighting is bright and even, highlighting his facial expressions and hand movements. The scene emphasizes his role as an instructor.
0:21man and boy finish gutter cleaning
This is a return to the medium-wide shot of the workshop. The man, on the red ladder, finishes his task of cleaning the gutter, dropping the last bits of debris into the blue bucket. He then looks over at the boy with a satisfied expression. The boy, standing by the workbench, watches the man's actions. Both characters are dressed in their white t-shirts and brown overalls. The workshop background, including the 'AMERICAN FAMILY INSURANCE' sign and shelves, is clearly visible. The lighting remains consistent, bright and warm. The scene signifies the completion of a step in their DIY project, maintaining a collaborative and positive mood.
0:22dog barking again
Another close-up shot of the golden Labrador dog, lying in its gray dog bed. Similar to the previous dog shot, its head is lifted, ears are perked, and its mouth is open as it barks or howls, looking slightly upward. The brown collar is visible. The background is dark and out of focus, ensuring the dog is the sole focus. The lighting is consistent with previous shots, creating subtle shadows. The dog's repeated vocalization provides a humorous interjection in the narrative.
0:23boy delivers call to action
A medium close-up shot focuses intently on the young boy with dark skin, from the chest up. He is wearing his white t-shirt and brown overalls. He speaks directly to the camera with a bright, confident smile, his eyes wide and engaging. The background is slightly blurred, but jars of colorful hardware are visible on the shelves behind him. The lighting is soft and highlights his expressive face. His body language is open and enthusiastic, reinforcing his call to action. The dominant colors are the white and brown of his attire against the muted tones of the workshop.
0:25man and boy wave goodbye
The scene returns to the medium-wide shot of the workshop, with the man still on the red ladder to the left and the boy by the workbench to the right. Both the man and the boy, wearing their matching white t-shirts, brown overalls, and work gloves, smile and wave enthusiastically at the camera. The man's blue bucket is still hanging from the ladder. The background with the 'AMERICAN FAMILY INSURANCE' sign, shelves, and tools is clearly visible. The lighting is bright and cheerful, reinforcing a positive and friendly closing. The warm wooden tones, along with the white and brown of their attire, dominate the color palette. Their synchronized waving creates a sense of camaraderie and a final farewell.
0:27american family insurance logo and text
The final scene displays a clean, static white background. Centered on this background is the 'AMERICAN FAMILY INSURANCE' logo. The logo features a stylized red house roofline above the words 'AMERICAN FAMILY' in blue capital letters, and 'INSURANCE' in blue capital letters below, enclosed in a blue rectangular box. Beneath the logo, the tagline 'Insure carefully, dream fearlessly.' is written in blue text. Further below, a call to action reads 'Get a quote. Find an agent. AmFam.com', with 'AmFam.com' highlighted in red. In the bottom left corner, fine print 'Products not available in every state.' is visible. In the bottom right corner, 'Copyright ©2025 American Family Mutual Insurance Company, S.I. and its Operating Companies, American Family Insurance Parkway, Madison, WI 53783 ©2025 23806—9/25' is displayed. The entire scene is brightly lit with a sterile, commercial aesthetic, focusing on brand identity and information. The primary colors are white, red, and blue.
