0:00initial hair problem and hook The scene opens with a medium close-up of a male model, centered in the frame, looking directly into the camera. He is actively running both hands through his dark brown hair, which appears somewhat messy and unstyled. His expression is serious, bordering on slightly frustrated, as if highlighting a problem. The background is an outdoor setting with blurred green trees and a glimpse of a light-colored truck or SUV on the left. The lighting is bright and natural, suggesting an overcast or early morning outdoor shoot, casting soft shadows. Dominant colors are the muted greens and browns of the foliage, the white of the sky, and the black of his shirt. White text overlays the bottom of the frame: 'Flat, dry hair? How to fix it in 30 seconds.'
0:04product reveal and step 1 This scene is a medium close-up, maintaining a similar framing to the previous shot. The male model is still centered, now holding a round, white product container with a yellow and brown deer/antler logo and the brand name 'HIGHLAND' in black. He holds the product up to eye level, looking at it with a thoughtful expression. The outdoor background with trees and the truck remains visible and slightly blurred. The natural lighting continues, illuminating the product clearly. White text overlay at the bottom reads: '1. Use Glacial Clay Pomade by Highland.'
0:06model acknowledges product The shot is a medium close-up, focusing on the male model. He looks directly at the camera with a slight, almost imperceptible nod, then shifts his gaze down towards the product he's holding. His dark hair is still in its initial, unstyled state. The background is consistently the outdoor scene with blurred trees and the white truck. The natural lighting remains bright and even. The text overlay from the previous scene, '1. Use Glacial Clay Pomade by Highland,' is still visible.
0:07scooping product close up The camera shifts to a close-up, focusing intently on the male model's hands as he scoops product from the white 'HIGHLAND' pomade tin. His right index finger is used to gather a small amount of the light beige, clay-like substance. The tin is held firmly in his left hand, and the textured surface of the product is clearly visible. The background remains blurred, showing hints of the outdoor setting. Bright, natural light highlights the details of his hands and the product. White text overlay at the bottom reads: '2. Scoop about this much.'
0:08warming product between hands A close-up shot of the male model's hands rubbing together to warm up the hair product. His hands are positioned centrally, palms pressed together, with the fingers intertwined or moving in a circular motion. A small amount of the light beige product is visible as it is worked into a creamier consistency. The focus is sharp on his hands, while the outdoor background remains softly out of focus. The bright natural light emphasizes the motion and texture. White text overlay at the bottom states: '3. Warm it up between your hands.'
0:11applying product to hair part 1 The camera returns to a medium close-up, centered on the male model. He is applying the pomade to his dark brown hair with both hands, working it through from the roots upwards. His gaze is directed forward, seemingly at his reflection in the camera, maintaining a focused yet slightly serious expression. His left arm reveals a tattoo on his upper arm. The outdoor background with trees and the truck is still visible. The bright, natural light continues to illuminate the scene. White text overlay at the bottom reads: '4. Make sure you apply from root to tip.'
0:14applying product to hair part 2 Continuing the medium close-up, the male model is still actively styling his dark brown hair with both hands, distributing the product evenly. His hair is beginning to take on a more defined, styled shape. He maintains a focused expression, looking at his reflection in the camera. The background remains the outdoor setting with blurred trees and the white truck. The natural lighting highlights the texture of his hair. White text overlay at the bottom instructs: '5. Distribute it evenly and style as you like.'
0:19hair styled and reveal The male model finishes styling his hair, now looking significantly neater and voluminous, pushed back from his forehead. He lightly touches his hair to finalize the look, then shifts his gaze and body slightly, tilting his head. He looks confidently into the camera, exhibiting a satisfied and perhaps slightly proud expression. The outdoor background remains, with the white truck visible. The natural lighting continues to provide a clear view of his face and newly styled hair. White text overlay at the bottom simply says: 'Done!'
0:22final satisfaction and message The scene maintains a medium close-up on the male model, who now flashes a bright, genuine smile directly at the camera, conveying happiness and satisfaction with his styled hair. His hair remains perfectly groomed. The outdoor background is still visible, featuring blurred trees and the white truck. The natural light continues to softly illuminate his face. White text overlay appears at the bottom: 'No time wasted, and it looks amazing.'
0:25brand logo endcard The final scene is a static, clean white screen with the brand name 'HIGHLAND' in a dark gray, sans-serif font, centered in the frame. The text is bold and clearly legible. The background is a plain, bright white, creating a minimalist and professional look. There are no other graphics or elements. The lighting is even and flat, consistent with a digital graphic.
