0:00cardigan reveal text overlay A medium shot captures a smiling woman holding a colorful, open-knit crochet cardigan up to her chest, showcasing its pattern directly to the camera. She stands in a brightly lit bedroom, with a large, inviting white bed featuring pristine white pillows and a floral-patterned lumbar pillow behind her. To the left of the bed, a chunky green textured blanket is draped. On the right, a wooden nightstand holds a small plant in an orange pot, adding a touch of warmth. The lighting is soft and natural, creating a cheerful and inviting atmosphere. The cardigan displays a rich color palette of browns, dark blues, light blues, white, and purples, arranged in a striped and block pattern. A prominent white text overlay reads "The Cardigan you'll actually wear on repeat" along with a refresh icon, suggesting versatility. The "Mary Maxim Exclusive Yarn & Crafts" logo is clearly visible in red at the top center of the frame.
0:04woman putting on cardigan In a medium shot, the same woman transitions from holding the folded crochet cardigan to unfurling it and beginning to put it on. She turns slightly, with her back partially facing the camera, as she gracefully slips her arms into the sleeves of the garment. The brightly lit bedroom background, complete with the white bed and green blanket, remains consistent. The cardigan's intricate pattern and blend of brown, blue, white, and purple colors are showcased as it unfolds and drapes around her. The "Mary Maxim Exclusive Yarn & Crafts" logo continues to be visible at the top center of the frame.
0:06woman modeling cardigan front A full shot features the woman now fully wearing the open, long crochet cardigan, smiling confidently at the camera. She gracefully adjusts the cardigan and runs her fingers through her hair, emphasizing the comfortable fit. She stands in the same well-lit bedroom, with the large white bed and the green blanket providing a soft, domestic backdrop. The cardigan, with its relaxed fit and wide sleeves, showcases a beautiful open stitch pattern and prominent stripes and blocks in brown, dark blue, light blue, white, and purple. She is also wearing dark blue jeans and light-colored flat shoes. Soft, even lighting illuminates the scene. A white text overlay first displays "The Cardigan you'll actually wear on repeat" and then changes to "Seamless", highlighting a key feature of the garment. The "Mary Maxim Exclusive Yarn & Crafts" logo remains consistently in the top center.
0:13woman modeling cardigan back turn This full shot continues to feature the woman modeling the cardigan. She begins facing the camera, then gracefully turns her back to provide a clear view of the rear design of the crochet cardigan, before completing a full turn to face the camera again, offering a warm smile. The background remains the brightly lit, tidy bedroom with the white bed and green blanket. The cardigan's open weave, color variations of brown, blue, white, and purple, and overall fit are highlighted from all angles. She is still dressed in dark jeans and light-colored flat shoes. The "Mary Maxim Exclusive Yarn & Crafts" logo is present at the top center.
0:17woman modeling cardigan details text overlay A medium-full shot captures the woman wearing the open crochet cardigan, radiating a friendly smile and posing subtly for the camera. She lightly adjusts the front of the cardigan and makes small gestures towards it, drawing attention to its design and features. The bright bedroom setting, with its white bed, serves as the consistent backdrop. The cardigan's open weave and vibrant striped pattern in shades of brown, dark blue, light blue, white, and purple are prominently displayed. She wears a white top and dark jeans underneath, completing a casual yet stylish look. Text overlays appear sequentially: first "Seamless", then transitioning to "Top-Down", and finally "Comment CRC for links â¤ď¸", providing key information and a call to action. The "Mary Maxim Exclusive Yarn & Crafts" logo remains fixed at the top of the frame.
0:27end card shop now The scene transitions to a static end card. The background is predominantly white, with a striking vertical red stripe occupying the left approximately 20% of the screen. Centered on the white portion is the phrase "shop now" rendered in an elegant, handwritten-style black script, underlined by two horizontal red lines. Beneath this, the "mary maxim Exclusive Yarn & Crafts" logo is displayed prominently in red, reinforcing brand identity. At the very bottom center, in smaller black text, the website URL "www.marymaxim.com" provides a direct call to action. The overall aesthetic is clean and branded, utilizing a primary palette of red, white, and black.
