0:00talking head introduction
The scene features a medium shot of an older Caucasian man, likely in his late 50s or early 60s, with short, neatly combed grey hair, seated and speaking directly to the camera. He is positioned slightly off-center to the right, looking towards the left. He wears a smart casual outfit consisting of a dark navy blue quarter-zip sweater over a crisp white collared shirt, with the collar visible. The background is softly blurred, showing modern office or lounge decor with light wooden shelving units, framed by dark metal, and a vibrant green potted fern on a shelf. The lighting is soft and even, suggesting indoor artificial light, casting minimal shadows and highlighting his face and hair. The overall color palette is professional and calm, with dominant tones of navy, white, grey, and natural wood, accented by the green plant. He is actively speaking, with a focused and engaged expression, his mouth slightly open.
0:01vintage photo man writing
This scene presents a black and white, vintage-style photograph, framed with a film border, featuring a young Caucasian man in his 20s. He is seated at a large, sturdy wooden desk, deeply engrossed in writing on paper. His dark, shaggy hair falls slightly over his forehead, and he is wearing a long-sleeved, striped button-up shirt. The desk is cluttered with open books, loose papers, a pen, and what appears to be a small lamp. The background shows a traditional room with high ceilings, featuring a large arched window on the right side, letting in soft natural light, and a dark wooden bookcase filled with items on the left. A vintage chandelier is visible in the upper left corner. The image has a grainy texture, characteristic of older photography. White handwritten text, 'Nick Wheeler.', and printed text, 'Founder', are overlaid on the image, appearing around the center right of the frame.
0:04overhead hand on pattern
An overhead shot in black and white captures a female hand carefully tracing along the edge of a paper pattern. The hand, with a wedding band visible on the ring finger, is light-skinned and appears to be guiding a tool or simply moving along the outline. The pattern is laid out on a light-colored surface, possibly a workbench, with faint lines and text visible on the paper, indicating garment components like 'Back' and a size 'L'. The lighting is even and soft, creating subtle shadows that give depth to the hand and paper. The overall mood is one of precision and craftsmanship. The dominant colors are shades of grey, black, and white.
0:05sewing machine stitching
This extreme close-up, in black and white, focuses on the working mechanism of a sewing machine. The shiny metal presser foot and the sharp needle are prominently featured, with the needle rapidly moving up and down, stitching through a piece of fabric. A thin thread is visible, being fed through the needle. The fabric beneath the needle appears light-colored, possibly white or cream. In the blurry background, a hand, likely guiding the fabric, is faintly visible. The lighting is strong, creating clear contrasts between the metal components and the fabric, emphasizing the texture and mechanical action. The scene evokes a sense of intricate craft and precision, with the constant rhythmic motion of the machine. The color palette is solely monochromatic, focusing on the interplay of light and shadow on the metallic and fabric textures.
0:08talking head reflection
The scene returns to a medium shot of the same older Caucasian man, as previously seen, seated and speaking to the camera. He maintains his position slightly off-center to the right, looking left. He wears the same dark navy quarter-zip sweater over a white collared shirt. The background remains a softly blurred modern office or lounge, with light wooden shelving, dark metal frames, and a green potted fern. The lighting is consistent, soft and even, highlighting his features. He gestures subtly with his right hand, articulating his points. His expression is thoughtful and earnest, conveying a sense of conviction. The color palette is consistent with the initial talking head shot, dominated by navy, white, grey, and wood tones, with a touch of green.
0:15man with british flag
This black and white medium shot shows a stylishly dressed man from the back, holding a small Union Jack flag aloft with his right hand. The flag, though monochrome, clearly displays the distinct pattern of the British flag. The man is wearing a well-tailored dark suit jacket. He is standing on a city street, with classical architecture visible in the background, possibly in London or a city with British colonial influence. An American flag can be partially seen flying from a building in the far background, providing an interesting geographical context. The lighting is bright and outdoor, casting subtle shadows. The grainy, high-contrast black and white aesthetic adds a timeless, classic feel to the scene.
0:17man saluting and smiling
A striking black and white medium shot captures a young Caucasian man in a smart suit, saluting with a wide, confident smile. He has dark, neatly styled hair. He is wearing a classic dark suit jacket, a white collared shirt, and a patterned tie that is visible despite the monochrome filter. His left hand is raised to his temple in a salute, and his eyes are slightly squinted in his broad smile. He stands outdoors in front of a grand building with classical architectural details, and an American flag is prominently displayed on a flagpole in the background, slightly blurred. The scene has a patriotic and energetic feel, emphasized by the dramatic lighting and the man's lively expression. The black and white photography enhances the sharp lines of his suit and the architectural details.
0:18group of men jumping
A dynamic wide shot features a diverse group of about eight men, all dressed in stylish suits, captured mid-air as they jump energetically. They are on a wooden boardwalk or pier, with a city skyline and a large suspension bridge visible in the background under a clear sky. Each man holds a hat aloft, adding to the celebratory and cohesive action. The scene begins in black and white, transitioning to full color around the 20-second mark, revealing shades of blue, grey, and earthy tones in their suits, and the vibrant blue of the sky. The lighting is bright and natural, indicating an outdoor daytime setting. The composition conveys a sense of unity, freedom, and classic style, despite the modern setting.
0:21two men walking outdoors
A vibrant full-color medium shot showcases two men walking side-by-side on a sun-drenched, paved pathway. The man on the left is tall, African American, wearing a light grey suit with white trousers, a white shirt, and sunglasses. The man on the right is Caucasian, wearing a dark navy suit with a darker open-collar shirt and sunglasses. They are walking towards the camera but looking slightly to their left, conveying a casual yet confident demeanor. The background is lush and Mediterranean-inspired, with white lounge chairs, striped awnings, and a large green tree under a clear blue sky. The lighting is bright and warm, characteristic of a sunny day, creating inviting highlights and soft shadows. The scene evokes a luxurious and relaxed holiday atmosphere.
0:22man smiling close up
This is a vibrant full-color close-up shot of a young African American man. He is smiling broadly, revealing bright white teeth, and wearing stylish tortoise-shell framed sunglasses. He is dressed in a light blue button-up shirt worn open over a crisp white t-shirt. His skin is smooth, and his short, dark hair is neatly styled. The background is a clean, bright white wall, putting full emphasis on the subject. The lighting is soft and even, enhancing the warmth of his skin tone and the cheerful expression. The dominant colors are the light blue of his shirt, the white of his t-shirt and the background, and the warm tones of his skin and the sunglasses. He is positioned slightly off-center, looking up and to the left of the frame.
0:24talking head style discussion
The scene reverts to the consistent medium shot of the older Caucasian man, seated and speaking. His grey hair is neatly styled, and he wears the same navy quarter-zip sweater over a white shirt. He is looking towards the left, positioned slightly to the right of the frame. The background is the familiar softly blurred modern office or lounge setting with wooden shelves and a green fern. The lighting remains soft, neutral, and even. He gestures slightly with his left hand as he speaks, emphasizing his points with a serious yet thoughtful expression. The color scheme is unchanged, featuring navy, white, grey, and natural wood, with a hint of green, maintaining a calm and professional atmosphere.
0:27man walking london street
A vibrant full-color medium shot captures a young Caucasian man, appearing in his late 20s to early 30s, walking purposefully on a London street. He is dressed impeccably in a long, beige or olive trench coat over a dark blue jumper and a light blue collared shirt, with dark trousers. He holds a takeaway coffee cup in his left hand and a sleek black briefcase in his right. He has short, dark, neatly styled hair and looks straight ahead with a determined expression. In the background, a classic red double-decker bus is visible, adding an iconic London touch. The architecture is grand and classical, suggesting a historic city center. The lighting is bright and slightly overcast, characteristic of a brisk day. The scene conveys a sense of sophisticated urban movement.
0:30talking head american market
The scene once again features the familiar medium shot of the older Caucasian man. He maintains the same attire: a navy quarter-zip sweater over a white shirt, and his grey hair is neatly parted. He is seated, positioned slightly to the right, looking left, and speaks directly to the camera with a focused expression. The background elements are consistent, showing the softly blurred modern office interior with wooden shelves and the green fern. The lighting is soft and even, highlighting his face without harsh shadows. He makes minimal gestures, maintaining an attentive posture, discussing the brand's approach to the American market. The color scheme remains professional and subdued, with navy, white, grey, and natural wood dominating.
0:32two men walking city
This black and white medium shot presents two young Caucasian men walking side-by-side on a city street. Both are dressed in classic white collared shirts with the sleeves casually rolled up, and dark trousers. The man on the left has his left hand casually tucked into his trouser pocket, while the man on the right walks slightly behind and to his right, with a thoughtful expression. Their hair is dark and neatly styled. The background features classical city buildings with intricate facades, suggesting a European urban setting. The lighting is bright and natural, creating strong contrasts typical of black and white photography, highlighting their sharp attire and confident stride. The scene conveys a timeless sense of urban sophistication.
0:34shirt patterns on desk
A high-angle medium shot, rendered in black and white, focuses on a wooden desk covered with various paper patterns for shirts. The patterns, some flat and some partially cut, show outlines of shirt bodies, sleeves, and collars. Scattered around are tools of the trade: a measuring tape, small rectangular blocks, and several circular metal washers or weights. The light-colored desk surface contrasts with the darker tools and the intricate lines of the patterns. In the soft-focused background, a large window is visible, suggesting natural light is entering the room. The scene emphasizes the detailed and foundational design process of garment making, with a clear, crisp aesthetic due to the black and white filter. The overall impression is one of meticulous craftsmanship and preparation.
0:37fabric pieces and tools
This close-up shot, in black and white, features an arrangement of shirt components and tools on a rustic wooden table. Dominating the foreground are cut fabric pieces, including a precisely folded white shirt collar and striped fabric swatches, demonstrating the various stages of garment assembly. Alongside these are small metal sewing tools, possibly weights or clamps, and a measuring tape, suggesting meticulous work. The textures of the fabric, both smooth and patterned, are clearly visible against the grainy texture of the wooden table. In the blurred background, a window provides a soft, ambient light source. The monochromatic palette enhances the focus on the shapes, textures, and details of the tailoring process, creating a sense of tradition and quality.
0:39talking head details focus
The scene is a medium shot of the older Caucasian man, identical in framing and setting to previous talking head appearances. He is seated, wearing the navy quarter-zip sweater over a white shirt, with his grey hair neatly styled. He maintains his position slightly off-center to the right, looking left, and speaks directly to the camera. The background is the same softly blurred modern office or lounge with wooden shelving and a green fern. The lighting is consistent, soft and even. He is speaking with a serious and expressive facial demeanor, making occasional hand gestures, emphasizing the importance of 'fine details' and 'being true to that'. The consistent professional and calm color palette of navy, white, grey, and natural wood with green accents is maintained.
0:45man adjusting jacket
A dynamic black and white medium shot captures a young African American man on a city street, adjusting his patterned blazer. He is dressed in a light-colored striped collared shirt, open at the neck, and dark trousers with a belt. He has very short, dark hair. His body is angled slightly to the right, and his gaze is directed towards the upper right, giving a sense of being caught in motion or reacting to something off-screen. The background is a blurry urban street with cars and buildings, providing context without distracting from the subject. The lighting is bright and outdoor, enhancing the textures of his clothing. The scene exudes a sophisticated, urban style with a hint of candid energy.
0:47three men walking bridge
A black and white medium shot features three men walking confidently down an urban street towards the camera. The man in the foreground on the left wears a textured jacket over a light sweater, with dark trousers. The central man wears a dark jacket over an open-collared shirt and dark trousers. The man on the right wears a patterned jacket over a collared shirt. They appear to be in their late 20s to 40s and have a sophisticated, casual style. In the background, between tall city buildings, a large suspension bridge (resembling the Manhattan Bridge) is prominently visible, providing a distinct New York City backdrop. The lighting is bright and natural, creating clear contrasts and highlighting the architectural details and the men's clothing. The scene conveys urban energy and camaraderie.
0:48man with union jack umbrella
This black and white medium shot captures a young Caucasian man, appearing in his late 20s to early 30s, holding an open umbrella featuring a prominent Union Jack flag pattern. He is dressed in a stylish trench coat over a dark turtleneck sweater, with sunglasses on and a patterned scarf visible around his neck. His dark hair is neatly styled. He looks directly at the camera with a confident, slightly enigmatic expression. Only his upper body is clearly visible, with another person's arm or shoulder partially visible on the right. The background is blurred, suggesting an outdoor urban setting. The strong contrast of the black and white filter highlights the distinct pattern of the umbrella and the sharp lines of his attire. White handwritten text 'Nick' is overlaid on the lower right of the frame.
0:49talking head closing statement
The final talking head scene presents the older Caucasian man in the same medium shot, attire, and setting as before. He is seated, wearing the navy quarter-zip sweater over a white shirt, with his grey hair neatly styled. He looks towards the left, positioned slightly off-center to the right. The background is the softly blurred modern office interior with wooden shelves and a green fern. The lighting is soft and even. He delivers his concluding remarks with a gentle, appreciative smile, occasionally making small hand gestures. As he speaks, white handwritten text, 'Nick Charles Tyrwhitt Wheeler.', gradually appears and fades in the lower half of the frame, signifying the brand's identity. The color palette remains consistent, maintaining a professional and personal tone.
0:50brand logo screen
The scene transitions to a static dark navy blue screen. Centered horizontally and vertically, the brand name 'CHARLES TYRWHITT' appears in clean, white, sans-serif capital letters. The text is sharp and clear against the deep, muted background. This is a clean, professional end screen, typical for branding, focusing entirely on the company name. The color palette is minimalist, featuring only dark navy blue and white, conveying elegance and brand identity.
