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Aritzia CA

aritzia.com

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Ad Copy

Iconic style meets superior technical quality. Enjoy outside.

Brand

AI Analysis

Transcript

0:00When I first moved to New York, my best friend Ashley told me that a Super Puff is the only way I would survive a New York winter and she was correct.

0:07This is now the third Super Puff that I own.

0:10I'm obsessed with this liquid glass finish. It's insane.

0:14They also have different lengths, different colors, different finishes.

0:18They're just the best and I don't know what kind of technology they put into these things, but it is the warmest coat I've ever worn.

0:25Winter's approaching, so treat yourself to a Super Puff.

0:28Thank me later.

0:29Love you.

Scenes (2)

0:00puffer jacket demonstration medium shot

A medium shot of a young woman standing in a brightly lit, minimalist bedroom. She is centered in the frame, wearing light grey activewear (a tank top and leggings). Initially, she holds a shiny, dark brown puffer jacket, then she puts it on, adjusting it while speaking directly to the camera. The background features white walls, a white dresser with a white floral arrangement (possibly hydrangeas) and books on the left. On the right, part of a bed with a white textured comforter and a closed white closet door are visible. The lighting is soft and even, suggesting natural light from an unseen window or well-distributed artificial light, casting minimal shadows. The overall color palette is bright and neutral, with the dark brown jacket providing a contrasting, rich tone. Her movements are animated and expressive as she highlights features of the jacket, gesturing with her hands while talking.

0:26puffer jacket demonstration medium close up

The scene transitions to a medium-close up of the same young woman, who is now fully wearing the shiny, dark brown puffer jacket. The camera has slightly pushed in from the previous shot, focusing more on her upper body and the jacket's details. She continues to speak to the camera with an enthusiastic expression, gesturing with her hands, showcasing the jacket's texture and fit by touching the sleeves and collar. The background remains the same minimalist bedroom setting with white walls, but less of the furniture is visible due to the closer framing. The lighting is consistent, bright and even, highlighting the reflective, liquid-glass finish of the brown puffer jacket. She brings her hands closer to the jacket's sleeves and collar, drawing attention to them, and ends the segment with a warm, inviting smile and a blown kiss.

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