0:00Family with large box at Lowe's
A medium shot frames a Caucasian mother and her young son within a Lowe's retail store, which is visibly decorated for the Christmas holiday season. They are positioned to the left of a very large, plain brown cardboard box. This box features prominent blue text displaying 'myLowe's Rewards', 'Our members SAVE MORE', and 'myLowe's PRO Rewards', along with the distinctive Lowe's logo. The background is festive, dominated by a huge inflatable white yeti character (Bumble from Rudolph the Red-Nosed Reindeer) wearing a blue scarf and mittens, surrounded by several artificial Christmas trees adorned with twinkling, colorful lights. Further back, out-of-focus pallets of merchandise are visible under the bright, even fluorescent lighting typical of a large retail environment. The mother is bending down, her right hand gesturing towards the box, engaging in conversation with her son. The son looks at the box with a curious expression, his hands slightly raised in anticipation. The scene's color palette is a mix of warm browns from the box, vibrant greens and reds from the Christmas decorations, and the cool tones of the store's artificial lighting, creating a bright and inviting atmosphere.
0:02Boy thinking about toys
This scene is a close-up shot focused on the young boy's face and upper torso. His expression is thoughtful and slightly pensive, with his eyes looking upwards and slightly to the right, as if deep in imagination. Partially visible behind him is the arm and shoulder of an adult, presumably his mother, identifiable by the distinctive cream-colored argyle sweater and a brown belt, anchoring him within the same retail environment. The background is softly blurred, showing indistinct shelves of merchandise, maintaining the setting of a Lowe's store. Above the boy's head, animated thought bubbles sequentially appear, vividly illustrating his desires: first, a cheerful green cartoon dinosaur toy; next, a whimsical cartoon astronaut figure holding a star; and finally, a colorful pink and blue popsicle. The lighting is soft and even, gently illuminating his features and drawing attention to his imaginative state. The overall color palette is muted in the background, allowing the bright, playful colors of the thought bubble animations to stand out.
0:06Family with large box, father joins
A medium wide shot captures the entire family—mother, father, and son—gathered around the impressively large cardboard box in the festive Lowe's store. The background is consistent with the initial scene, featuring the prominent inflatable white yeti and numerous decorated artificial Christmas trees, maintaining a vibrant, holiday atmosphere. The mother continues to bend slightly, her posture engaged, while the son now directs his attention towards the man who has joined them, presumably his father. The father, a Lowe's employee, stands smiling and points at the large box, interacting with the child. The overall mood is one of excited curiosity and warmth, characteristic of a family outing during the holiday season. The store's bright, even overhead fluorescent lighting illuminates the scene clearly, highlighting the festive decorations and the family's expressions.
0:08Animated Lowe's December DEAL Drops logo
The screen displays a clean, bright white background, subtly textured with a soft gradient. Initially, the dark blue Lowe's logo appears prominently in the center. This is followed by an animation where a stylized house outline, also in dark blue, draws itself around the existing logo, symbolizing Lowe's brand identity. Below this dynamic graphic, the word 'December' emerges in dark blue, followed by 'DEAL Drops' in a striking, vibrant red, with 'DEAL' presented in a larger and bolder font size to emphasize the promotional aspect. The entire graphic composition is crisp, centrally aligned, and features smooth, professional animation. The color palette is minimalist, primarily using white as the canvas, dark blue for branding, and a bold red to signify an important promotion, creating a strong visual impact.
0:11Box reveals refrigerator
This medium wide shot is a continuation of the family scene, with the mother, father, and son standing before the large cardboard box in the Lowe's store. The festive background, featuring the giant yeti and decorated Christmas trees, remains consistent. The central action of this scene is the dramatic reveal: the front panel of the oversized cardboard box dramatically falls open, exposing a sleek, modern four-door refrigerator. The appliance features a black upper section and a gleaming stainless steel lower freezer drawer. All three family members react simultaneously with expressions of delighted surprise, their mouths slightly open and smiles spreading across their faces as they take in the sight of the new refrigerator. The bright and even store lighting effectively accentuates the shiny surfaces of the appliance and the excited reactions of the family.
0:13Boy looking at refrigerator
A tight close-up shot focuses intently on the young boy's face and upper body. He is positioned directly in front of the sleek, black surface of the newly unveiled refrigerator, his right hand gently touching it. His eyes are wide with an expression of profound wonder and excitement as he gazes at the appliance, clearly captivated. To the right and slightly behind him, a blurred artificial Christmas tree, adorned with soft, colorful twinkling lights, provides a festive, out-of-focus background element. The shallow depth of field ensures that the boy's expressions and his interaction with the refrigerator remain the central focus. The lighting is soft yet bright, perfectly illuminating his face and highlighting his curious and delighted gaze, conveying the magic of the moment.
0:15Father looking at refrigerator
This close-up shot features the man, identified as the father and a Lowe's employee, from the chest up. He is positioned directly adjacent to the black surface of the refrigerator, with his left hand casually resting on its side. He is looking towards the refrigerator with a pleasant, satisfied smile, his gaze indicating approval and appreciation for the appliance. In the background, to his left, a blurred Christmas tree adorned with twinkling lights adds a festive visual element. Further in the background, out-of-focus shelves and distinct store signage, including a sign that reads 'LAWN & GARDEN', firmly establish the setting as a Lowe's retail store. The lighting is soft and even, effectively highlighting his positive and content expression, suggesting a sense of pride or satisfaction.
0:17Father smiling at camera
A tight close-up shot brings the man, who is a Lowe's employee, directly into focus, showcasing his face and upper chest. He is delivering a warm, genuine smile directly into the camera, which projects an image of approachability and friendliness. His short grey hair is neatly styled, and his beard is impeccably trimmed. The background is softly blurred into a bokeh effect, featuring the shimmering lights of a distant Christmas tree, which casts a festive and inviting glow. The overall lighting is warm and flattering, accentuating his positive and welcoming demeanor. The shallow depth of field ensures that all attention remains on his face and expression, reinforcing a personal connection with the viewer.
0:20Animated Lowe's December DEAL Drops logo (end screen)
The scene displays a clean, bright white background, characterized by a subtle gradient texture. At the center of the screen, the dark blue Lowe's logo is prominently featured. This is encompassed by a dark blue, stylized outline of a house, which further reinforces the Lowe's brand identity. Below this primary graphic, the word 'December' is presented in dark blue, followed by 'DEAL Drops' in a striking, vibrant red. The word 'DEAL' is notably larger and bolder than the rest of the text, emphasizing the promotional message. The entire graphic composition is crisp, professionally designed, and centrally aligned, functioning as a static end screen for the advertisement. The color palette is clean and direct, consisting primarily of white, dark blue for branding elements, and a bold red to highlight the key promotional offering, ensuring strong brand recognition and message recall.
