0:00split screen talking head and welding boot This scene features a split-screen composition. The top half shows a medium shot of a man speaking directly to the camera, positioned centrally. He is in what appears to be a retail store or warehouse, with shelves of work boots and clothing blurred in the background. The lighting is bright and even. The bottom half shows a close-up of a light brown work boot, worn by an unseen person, resting on a dark metal grate. Bright sparks are flying and reflecting off the boot's surface from an off-screen welding process, creating a dynamic and industrial atmosphere. The boot appears sturdy and well-worn. White text overlays, 'Girouard,' then 'of BRUNT', appear sequentially on the screen, visually identifying the speaker and brand.
0:02split screen talking head and product showcase This scene continues the split-screen format. The top half maintains the medium shot of the man talking, with the same background of blurred shelves. He continues to speak, maintaining eye contact with the camera. The bottom half transitions to a showcase of two different Brunt boots. On the left, a tall, dark brown, pull-on cowboy-style work boot stands against a softly blurred background featuring a tranquil body of water and distant mountains under a warm, diffused light. On the right, a medium-height, lace-up brown work boot with a lighter sole is displayed against a blurred, rugged natural landscape, possibly a forest or rocky terrain. The visual contrast highlights the variety in the product line. The text overlay from the previous scene, 'Workwear.', completes the sentence.
0:03close up boot stepping on wood This is a close-up shot focused on a person's foot, wearing a dirty, light brown work boot, stepping down onto a rough wooden plank. The plank is positioned diagonally across the frame, with other wooden debris and planks partially visible in the blurred foreground and background, suggesting a construction site or workshop environment. The boot itself shows signs of wear, with dirt and sawdust clinging to its surface, emphasizing its utility in demanding conditions. The lighting is natural and diffuse, highlighting the textures of the wood and the boot. White text overlays, 'We hear from people', appear on the screen.
0:04close up boot with smoke A dramatic close-up shot of a single light brown work boot, similar in style to the one previously shown, standing prominently on a dark, textured surface. Thick, white smoke billows and swirls around the boot, partially obscuring it and creating a mysterious and somewhat intense atmosphere. The lighting comes from the front and slightly above, casting soft highlights on the boot's leather and sole, while the smoke is illuminated, creating a stark contrast against the dark background. The scene suggests ruggedness and resilience. White text overlays, 'all over the country', appear on the screen.
0:05medium shot person walking in boots This scene presents a medium shot, primarily focusing on the legs and feet of a person wearing brown work pants and brown work boots. The perspective is low, looking up at the subject as they move. Initially, the person is seen climbing a set of unfinished wooden stairs within what appears to be a construction framework, with exposed studs and rough timber. The boots are visibly dirty, suggesting a real-world work environment. The scene then cuts to the person walking across a dusty, concrete floor, continuing to showcase the boots in action. Natural light illuminates the interior space. White text overlays, 'asking us', 'try on', and 'apparel in person.', appear sequentially on the screen.
0:08split screen talking head and retailer announcement The scene reverts to a split-screen. The top section features a medium shot of the male founder, who appears to have a slight expression of surprise or realization on his face, gesticulating subtly with his hands. He is still in the retail store setting with blurred shelves behind him. The bottom section displays a clean, white graphic overlay. At the top of this graphic is the orange 'BRUNT' logo, followed by the text 'NOW AVAILABLE AT' in red, then a large, stylized black 'S' logo, and finally 'Ossiné Shoes' in black text below it. This lower half serves as a clear announcement of retail availability. White text overlays 'Good news.', 'BRUNT is already available at a retail store near you.', appear on the screen.
0:11split screen talking head and man examining boots This split-screen scene features the male founder in the top half, continuing to speak with more animated hand gestures, clearly conveying enthusiasm and encouraging viewers. The store environment with blurred shelves remains his background. The bottom half shows B-roll footage inside a retail store. A male customer, seen from a medium shot, is initially shown reaching for and then holding a dark work boot from a wooden shelf. He carefully examines the boot, turning it over to inspect its features. The shelves are filled with numerous pairs of work boots, creating a clear retail experience setting. The lighting is bright and inviting. White text overlays, 'If you want to get up close to our products', appear on the screen.
0:14split screen talking head and man trying on boot The split-screen continues. The top section shows the male founder, maintaining his direct address to the camera with a confident and engaging demeanor, likely emphasizing the benefits of the product. The bottom section presents B-roll footage of a man in a retail store actively trying on a work boot. He is seated on a cushioned bench, wearing a bright yellow t-shirt and dark pants, meticulously lacing up a dark grey work boot. The background is slightly blurred but shows a modern, clean retail environment, possibly a fitting area. The action highlights the comfort and fit of the product. White text overlays, 'so you can feel the quality and experience the comfort.', appear on the screen.
0:16split screen talking head and boot sole close up Still a split-screen. The top section again features the male founder, maintaining his direct gaze and conversational tone, likely concluding his point or transitioning to a call to action. The bottom section showcases an extreme close-up of the sole of a Brunt work boot. The camera captures the intricate tread pattern, designed for grip and durability, in sharp detail. An orange 'BRUNT' logo is subtly integrated into the sole's design, confirming the brand. The lighting emphasizes the texture and depth of the sole, with soft highlights and shadows. White text overlays, 'just head over to bruntworkwear.com', appear on the screen.
0:18split screen talking head and boot laces close up This scene maintains the split-screen layout. The top half shows the male founder talking, using precise hand gestures to illustrate his instructions, looking directly at the viewer. The background remains the same blurred retail environment. The bottom half is an extreme close-up of the upper part of a brown Brunt work boot. The focus is on the detailed stitching along the moc-toe, the sturdy laces, and a small black plastic clip on the laces which prominently features the 'BRUNT' logo. The warm, rich tones of the leather are highlighted by the soft lighting, emphasizing craftsmanship and material quality. White text overlays, 'Click on the store locator', appear on the screen.
0:20split screen talking head and screen recording store locator The final scene maintains the split-screen format. The top half shows the male founder speaking to the camera, wrapping up his message with a clear and concise instruction. The background of blurred boot shelves is still visible. The bottom half transitions to a screen recording of the Brunt Workwear website's store locator page. The page features the 'BRUNT' logo at the top, a 'FIND RETAILERS NEAR YOU' heading, a search bar labeled 'Type a City or State' with an orange search icon, and a dynamic map. The map initially displays a wide view of North America, then zooms in on a specific region, highlighting a potential retail location, demonstrating how to use the locator. White text overlays, 'to find the closest location to you.', appear on the screen.
