0:00Expanding Red Circle
The scene opens on a completely black background, occupying the entire vertical frame of the video. Centered within this dark expanse, a small, dark maroon circular button-like shape emerges, exhibiting subtle shading that suggests a three-dimensional form. Immediately following this, a slightly larger, vibrant crimson red circle appears directly on top of the dark maroon one, expanding quickly and smoothly from its central point to fully encompass the entire screen. This rapid expansion creates a dynamic visual transition, filling the frame with a bold, uniform red. The lighting is uniform and direct, highlighting the stark contrast between the initial blackness and the intense red, with soft shadows providing a sense of depth to the initial circular elements before the screen is fully covered. The camera remains static, capturing the central, outward motion of the red circle. The color palette dramatically transitions from pure black to a dominant, saturated crimson red. There are no identifiable characters, objects, or text visible in this introductory sequence.
0:00Fundraising Program Introduction
The entire frame is filled with a solid, vibrant crimson red background. A graphic begins to appear, initially mirrored horizontally, featuring a white Kwik Trip / Kwik Star gift card image with a 'CAR WASH AND GIFT CARD' label on top. Below this, the words 'FUNDRAISING CARD PROGRAM' are prominently displayed in black, bold, sans-serif typography, with a distinct dollar sign replacing the 'S' in 'Fundraising'. This mirrored text and graphic then quickly flips horizontally to reveal the correct orientation, appearing as a clear, readable title. Directly below this main title, the phrase 'Fundraise with us!' appears in a large, white, bold, sans-serif font, centered on the screen. The overall lighting is flat and even, characteristic of digital graphics, with no discernible shadows or highlights, ensuring maximum legibility. The color palette is dominated by the stark red background, contrasting effectively with the black and white text, and includes subtle hints of blue and pink from the small gift card graphic. No camera movement or characters are present; the scene is purely text and graphic animation.
0:03Fundraising Details Presentation
The scene initiates with the solid crimson red background. The background then dynamically splits horizontally, with the upper half transitioning to a pure white background, while the lower half remains crimson red, creating a clear two-toned design. The 'Fundraising Card Program' logo and title, previously centered, smoothly slide upwards to position themselves centrally within the newly formed white upper half of the screen. Following this, two rectangular thumbnail images appear side-by-side in the white section, positioned beneath the logo. The left thumbnail displays a white semi-truck with a Kwik Trip branded yellow trailer, labeled 'Fuel Only' at the top right, set against a bright blue sky. The right thumbnail shows a rustic wooden background painted with bold red and white stripes, resembling an American flag, with a 'GAS & GIFT CARD $20' graphic overlayed in a white speech bubble. Below these images, in the white section, the bold, black text 'Buy at 10% Discount' appears, followed by 'Sell for full Profit!' on a new line, each phrase slightly offset from the center. The lighting remains bright and even, characteristic of digital presentations, highlighting the clear graphics and text. The color palette is a clean and striking red, white, and black, with photo-realistic details in the embedded thumbnails. The camera is static, focusing on the unfolding graphic information.
0:06Call to Action and Information
This scene continues directly from the previous one, maintaining the split background with the white upper half and crimson red lower half. The 'Fundraising Card Program' logo, title, two thumbnail images (the semi-truck for 'Fuel Only' and the striped wooden background with a '$20 GAS & GIFT CARD'), and the phrases 'Buy at 10% Discount' and 'Sell for full Profit!' all remain static in their established positions in the white section of the screen. New black, bold, sans-serif text dynamically appears below the previous lines: first, 'Now through 12/1/26', then 'North Dakota, Moorhead & Dilworth only' on a new line, and finally, 'Visit kwiktrip.com/fundrasier for more information' at the very bottom of the white section. This additional text provides crucial details and a call to action. The text maintains a clean, digital aesthetic for maximum readability. The overall lighting remains flat and bright until the very end of the scene, where the entire screen subtly darkens, indicating a transition or conclusion to the advertisement. The dominant color palette of red and white is consistent throughout, supporting the clear informational delivery. The camera is static throughout this informational display.
