0:00before after skincare testimonial
The scene opens with a split-screen layout, horizontally divided. The top half features a medium close-up of a fair-skinned woman, approximately 30-40 years old, with blonde hair pulled back into a high ponytail. She is wearing a black sleeveless top and gold jewelry, speaking into a black microphone on the left side of the frame. Her right hand gestures subtly to her neck and face as she talks. The background behind her consists of dark, vertically slatted panels with a warm, soft orange glow emanating from the right side, suggesting professional studio lighting. The bottom half of the screen is also split vertically. The bottom-left panel shows an extreme close-up of skin severely afflicted with bright red, inflamed cystic acne, characterized by numerous raised bumps and redness. The bottom-right panel displays a contrasting extreme close-up of much clearer, smoother skin, with only slight residual redness and minor imperfections, showcasing a 'before and after' comparison. Subtitles appear on the screen, reflecting her speech: 'Down my neck', 'I broke out with bright', 'inflamed cystic acne both sides', and 'of my face'. The overall color palette is a mix of warm studio tones for the speaker and contrasting clinical tones for the skin comparison.
0:06speaker explaining routine
This scene focuses solely on the woman speaking into a microphone, framed in a medium shot. She continues to address the camera or an unseen interviewer, with her blonde hair still in a high ponytail. She wears the same black sleeveless top, gold necklace, and earrings. The background remains the same, featuring dark, vertically slatted panels with an ambient warm orange light on the right. She is actively talking, her lips moving, and her hands are clasped in front of her on a wooden table. Her expression is engaging and educational, suggesting she is imparting knowledge about skincare. Text overlays introduce her: 'CLEARSTEM', 'Kayleigh Christina Co-founder', and display her speech: 'we teach people about a proper Skincare routine'. The overall mood is informative and professional, with warm lighting highlighting her face.
0:08product showcase grid
A dynamic four-panel grid montage quickly showcases different Clearstem skincare products. Each panel presents a close-up of a hand holding a product in a distinct setting. The top-left panel features a white tube labeled 'VITAMINSCRUB' held by a hand wearing a white long-sleeve shirt, against a backdrop of blue denim jeans. The top-right panel shows a white pump bottle labeled 'CLEARITY+' held against a vibrant background of lush green and red-tinged foliage. The bottom-left panel displays two smaller white pump bottles, 'CELLRENEW', being pulled out of the pocket of blue denim jeans. The bottom-right panel features a white jar labeled 'HYDRAGLOW' held over a clear glass surface, likely a table. Subtitles read: 'four steps is really all'. The rapid sequence of shots emphasizes the different products in various, relatable everyday contexts, suggesting ease of use and portability. The color palette is varied, including white and pastel product labels, blue denim, natural skin tones, and bright green/red from plants.
0:10speaker concluding thoughts
The scene reverts to a medium shot of the woman from the previous speaking segments, Kayleigh Christina. She is still positioned at the wooden table with the black microphone, wearing her black sleeveless top, gold necklace, and earrings, with her blonde hair in a ponytail. The dark slatted background with the warm orange glow on the right remains consistent. She continues to speak, gesturing more emphatically with her hands to convey her message. Her expression is animated and passionate as she discusses skincare. Subtitles on the screen display: 'everything else is just fun and beneficial and you can get into correctives'. The lighting is consistent with previous indoor interview settings, providing a soft, warm glow to her face and the immediate surroundings. The atmosphere is earnest and educational.
0:14speaker after skincare results
This scene transitions to a medium close-up of the same woman, Kayleigh Christina, now in a different setting. She is facing directly towards the camera, then shifts her gaze slightly to the right, then back to the camera, with a subtle, reassuring smile. Her blonde hair is neatly pulled back with a white wide headband, revealing a clean, healthy forehead. She is wearing a black sleeveless top similar to previous scenes, paired with a silver-toned, flat-link chain necklace. Her skin appears clear and radiant, with only minimal, natural redness, suggesting the positive results of a skincare routine. The background is a clean, modern bathroom, featuring a glass shower door with a black shower head visible through it, and light-colored tiled walls. The lighting is bright and even, illuminating her face clearly. Subtitles appear on screen stating: 'four is really all it takes to make a massive difference in your skin'. The overall impression is one of authenticity and the positive impact of effective skincare.
0:17brand product display and call to action
The final scene is a static, full-screen graphic featuring a clean, minimalist product display on a pristine white background. Centered in the frame are four Clearstem skincare products, arranged in a visually appealing row from left to right: 'VITAMINSCRUB' (white tube with pink accents), 'CLEARITY+' (white pump bottle with green accents), 'CELLRENEW' (two smaller white pump bottles with light blue accents), and 'HYDRAGLOW' (white jar with lavender accents). Above the products, in large, bold black sans-serif font, is the brand name 'CLEARSTEM'. Below the products, also in bold black sans-serif font, is the phrase 'CLEAR SKIN ROUTINE'. At the very bottom, a purple rectangular button with rounded corners contains the call to action 'SHOP NOW' in white, bold sans-serif text. The lighting is bright and even, accentuating the clean design and product details. The overall color palette is dominated by white, black, and the pastel shades of the product labels and the purple call-to-action button, creating a professional and inviting aesthetic.
