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0:00Does anyone else hate having pesky gray hairs? I know I do.

0:03I have no clue what hair dye to get next.

0:05This is why I came across Sally Beauty's licensed colorist on demand.

0:08I went to sallybeauty.com and connected with the licensed colorist right away.

0:13I provided my first and last name and email.

0:15One-on-one consultation was informative. She talked about certain products that can help my hair from getting damaged and also the perfect hair dye.

0:22After the consultation, I was provided a link to my cart with the products she recommended and an email with step-by-step instructions.

0:29I love that you can build your own product kits with everything you need at the convenience of your own home.

0:34This literally brings the salon experience to your doorstep without stepping outside.

0:37Sally Beauty makes it so easy for everyone.

0:40No more long waits at the salon.

0:41Say goodbye to gray roots and hello to flawless color without the hassle.

0:45Take the next step and visit sallybeauty.com to connect with the Sally Beauty's licensed colorist on demand.

Text on Screen

0:00#SallyPartner

0:08Free & Fast Hair Color Consultation! LICENSED COLORIST OnDemand

0:10Done

0:10sallybeauty.com

0:10Free 2 hour Delivery on orders over $35

0:10SALLY.

0:10LICENSED COLORIST OnDemand

0:10Free & Fast Hair Color Consultation!

0:10Get FREE hair color advice from a professional colorist.

0:10Ready To Get Started? Here's How:

0:10Connect

0:12Alineh Approved @alineh_a

0:13Licensed Colorist OnDemand Chatbot

0:13Hi there, I'm here to help you get started on your FREE color consultation with a Licensed Colorist!

0:13Before we get started, this chat including any film or photos you upload may be shared for content creation with your consent. Can we have your consent to participate?

0:13I have a few questions for you to answer. I should only take more than 2 minutes. First, let's get to know you.

0:13What's your first name?

0:13Type your message

0:15Damion

0:15Chat

0:15Video

0:20CONNECT. CONSULT. COLOR.

0:20THANK YOU FOR CONNECTING WITH A LICENSED COLORIST

0:20Any additional hair color questions? Reconnect

0:20Hello Jessica Sarinana,

0:20It is so nice to speak to you today! I am excited to help you color with confidence.

0:20We discussed several amazing products during your consultation, and I have included them in this email for you.

0:20During the consultation, I shared with you the link to your personal shopping cart that will cover all your hair color needs. I have also included it below. In this email, please note that once you open the link, the contents will remain in your cart until you make your purchase or delete the items. Please verify quantities prior to making your final purchase.

0:20There was a color that did not belong in the basket, and you needed 2 of the desired shade. This is the updated link with the changes made. I apologize for that. Thanks for allowing me to be a part of your HairColor Journey!

0:22APPLICATION

0:22Shampoo, Condition, and Towel dry hair

0:22Section hair into 4 sections, parting front to back and side to side

0:22Secure each section with a clip

0:22Mix Clarifying crystals with 2 oz of warm water.

0:22Allow to turn into a gel.

0:22Apply to freshly shampooed, Towel dried hair.

0:22Let process 15-20 minutes.

0:22Rinse well, Towel dry

0:22Pre-delivery treat the hair.

0:22Allow 10 to 15 minutes covered with heat

0:22Rinse well only, Towel dry

0:22Spray with Primer and comb through

0:22Towel off excess moisture

0:22DO NOT RINSE FROM THE HAIR

0:22Section the hair back into 4 sections and secure with clips

0:22Mix 1oz of color with 1oz of 20 volume developer.

0:22Apply to the roots

0:22Taking 1/4 inch sections horizontally and then vertically

0:22Process 1/2 the recommended time per manufacturer (25 minutes)

0:22If you are not refreshing the ends Process the full amount of time and skip the next step

0:22(50 minutes)

0:22Mix 3oz of color with 3oz of 20 volume developer

0:22Apply to the midshafts and ends of the hair taking 1/4 inch sections horizontally then vertically

0:22Allow to process the rest of the recommended amount of time per manufacturer directions.

0:22Rinse, Shampoo, Condition, and Style as per usual

0:22Now go out and Rock that amazing color you just did!

0:22Oh, and have yourself a SuperFantastic, Wonderful Day! ON PURPOSE!

0:25Search

0:25SBS-302208

0:25Total Price: $7.18

0:25Earn at least 80 points!

0:25See details

0:25In-Store Pickup

0:25Youngstown - 395 Boardman-Poland Rd

0:252-Hour Delivery

0:25Enter Address

0:25Ship to Me

0:25This item cannot be shipped to Quebec

0:25Bonding Primer

0:25SBS-009616

0:25$9.99

0:25Earn at least 100 points!

0:25Bonding Shampoo

0:25SBS-009283

0:25$9.99

0:29SALLY

0:32COLOR

0:32PERMANENT HAIR COLOR

0:32INTENSIVE SHINE

0:32PERMANENT CREME HAIR COLOR

0:323N BLACK 3,0 NOIR

0:32NET WT. 59.2g

0:36COLOR

0:36clarifying treatment

0:36COLOR BRILLIANCE

0:36ION

0:382:43

0:38Timers

0:3815:00

0:3815 min

0:38Recents

0:41REPAIR PROTECT HYDRATE

0:41009570

Scenes (16)

0:00woman showing roots

Medium shot of a young adult woman with long, dark, wavy hair, standing in front of white bifold closet doors. She is wearing a black long-sleeved zipped top. The lighting is bright and even, coming from the front. She uses her hands to part her hair at the crown and forehead, revealing gray roots. Her facial expressions vary from slightly pouting to a concerned or surprised look, indicating frustration or dislike of the gray hairs. She actively shows different sections of her scalp and hair. The camera remains static, focusing on her upper body and hair. The overall color palette is neutral with the black top and white background, highlighting her dark hair and fair skin. A white text overlay '#SallyPartner' is visible in the bottom right corner.

0:07woman at desk phone initial

Wide shot of a young adult woman sitting at a modern white desk with a glass top, facing away from the camera, positioned slightly to the left. She holds a black smartphone in both hands, its screen glowing. Her long, dark, wavy hair cascades down her back. The environment is minimalist with a light beige wall behind her and a window with white horizontal blinds on the right, letting in natural light. A small white vase with dried purple flowers and a golden cylindrical candle are visible on the desk. The lighting is soft and natural, coming from the window. The overall color palette is warm and neutral with beige and white tones, contrasted by her dark clothing and hair. A white text overlay '#SallyPartner' is visible in the bottom right corner.

0:09phone screen navigation

Extreme close-up shot focusing on a pair of feminine hands holding a black smartphone. The phone screen initially displays a blank white page, then rapidly loads the Sally Beauty website. The website features a prominent red and white banner with 'Free & Fast Hair Color Consultation!' and 'LICENSED COLORIST OnDemand'. Below it, sections like 'Ready To Get Started? Here's How:' are visible, and the hands scroll down the page. The screen then transitions to a chatbot interface with a message from 'Licensed Colorist Ondemand Chatbot'. The user's hands proceed to type in her first and last name into the chat input field. The background is a blurred light beige wall and the edge of the white desk. The lighting is bright and even, highlighting the phone screen and hands. A white text overlay '#SallyPartner' is visible in the bottom right corner.

0:15woman on video consultation

Medium shot of a young adult woman sitting at a white desk, facing slightly to the left of the camera. She holds a white-cased smartphone in her hands, engaged in a video call. An overlay of the video call interface is prominently displayed in the upper right quadrant of the screen, showing her own small video feed and a larger feed of a female colorist. The woman smiles and gestures with her free hand while looking at the phone screen, actively participating in the consultation. The background is a light beige wall with a window and white horizontal blinds on the right. A small vase with dried purple flowers and a golden cylindrical candle are on the desk. The lighting is soft, natural, and bright. The overall color palette is warm and neutral, emphasizing the interaction. A white text overlay '#SallyPartner' is visible in the bottom right corner.

0:19phone screen email overlay

A dynamic overlay of a phone screen displaying an email. The email is from 'CONNECT. CONSULT. COLOR.' and features the subject line 'THANK YOU FOR CONNECTING WITH A LICENSED COLORIST'. The body of the email provides personalized hair color recommendations and includes a link to a shopping cart. The text is clear and legible, presented in a clean, modern font. The email appears over the blurred background of the woman at her desk, holding her phone, suggesting she is reviewing this information. The lighting is bright, highlighting the screen. A white text overlay '#SallyPartner' is visible in the bottom right corner, persisting through the overlay.

0:22phone screen instructions overlay

A dynamic overlay of a phone screen displaying a text document with detailed 'APPLICATION' instructions for hair coloring. The instructions are presented in a bullet-point format, covering steps from shampooing and conditioning to mixing and applying the hair dye, along with processing times. The text is clear and legible, providing a step-by-step guide. This overlay appears over the blurred background of the woman at her desk, holding her phone, implying she is carefully reading these directions. The lighting is bright, highlighting the screen content. A white text overlay '#SallyPartner' is visible in the bottom right corner, persisting through the overlay.

0:24phone screen shopping cart overlay

A dynamic overlay of a phone screen displaying a mobile shopping cart interface from SallyBeauty.com. The cart features recommended products such as 'Bonding Primer' and 'Bonding Shampoo', along with quantities, unit prices, and total prices. The interface includes options like 'In-Store Pickup', '2-Hour Delivery', and 'Ship to Me'. The text and product images are sharp and easily identifiable. This overlay appears over the blurred background of the woman at her desk, holding her phone, indicating she is reviewing the products recommended during her consultation. The lighting is bright, highlighting the screen details. A white text overlay '#SallyPartner' is visible in the bottom right corner, persisting through the overlay.

0:25woman at desk phone interaction

Medium shot of a young adult woman sitting at a white desk, facing slightly to the left. She holds a white-cased smartphone, scrolling and interacting with the screen. She is wearing a black long-sleeved top and light-wash blue jeans. She looks engaged and satisfied as she reviews the information on her phone, occasionally making a small gesture with her hand, pointing towards the screen content. The background is a light beige wall with a window and white horizontal blinds on the right. A small vase with dried purple flowers and a golden cylindrical candle are on the desk. The lighting is soft and natural, coming from the window. The color palette is warm and neutral. A white text overlay '#SallyPartner' is visible in the bottom right corner.

0:28woman exiting with package

Medium shot of a young adult woman walking out of a light beige front door, carrying a large brown paper bag with 'SALLY' written in bold red letters on it. She is wearing a black long-sleeved top, light-wash blue jeans, and white sneakers with grey accents. The setting is outdoors, showing the light brown brick exterior of a house and a tall, green snake plant in a brown pot next to the door. The door itself is light beige with a small arched window. The lighting is bright daylight, casting subtle shadows. The overall color palette features earthy tones of brick and beige, contrasting with the bright white sneakers and the vibrant red logo on the bag. The woman turns back briefly to close the door. A white text overlay '#SallyPartner' is visible in the bottom right corner.

0:30unpacking sally bag indoors

Medium shot of the woman from the previous scenes, now indoors, facing away from the camera. She is leaning over a light-colored surface, reaching into the brown 'SALLY' paper bag she carried. As she reaches in, a red cloth is pulled out, and several hair product bottles (white with black caps) are already visible on the surface next to the bag. The background is a plain light beige wall, indicating a clean and uncluttered indoor environment. The lighting is bright and even. The color palette is neutral with the beige wall and white products, punctuated by the red of the bag's logo and the item being pulled out. A white text overlay '#SallyPartner' is visible in the bottom right corner.

0:31showing hair color products

This scene is composed of two quick, successive close-up shots of the woman presenting hair coloring items. First, she holds up a silver tube labeled 'PERMANENT HAIR COLOR' with black text, positioning it clearly for the camera. Then, the shot transitions to her holding a black mixing bowl in one hand and a white application brush in the other, both angled towards the camera. She smiles directly, indicating readiness and enthusiasm. She's wearing the same black long-sleeved top. The background for both shots consists of white bifold closet doors, maintaining a consistent, bright indoor setting. The lighting is bright and even, highlighting the products and her face. The overall color palette is primarily neutral with black, white, and silver, focusing attention on the hair coloring tools. A white text overlay '#SallyPartner' is visible in the bottom right corner.

0:33hair color mixing and preparation

This scene rapidly cuts between several close-up shots demonstrating the preparation for hair coloring. It starts with a medium shot of the woman, now wearing black protective gloves, running her hands through her long dark hair, looking at the camera with a confident expression. This quickly transitions to a close-up of her gloved hands squeezing a thick, light-colored cream from a metallic tube into a black mixing bowl. Another shot shows her gloved hands holding two small, purple packets, labeled 'COLOR' and 'CRYSTAL CLARIFYING TREATMENT'. The final shot in this sequence is a close-up of her gloved hands expertly mixing a white substance with a white brush in a light blue plastic bowl. The background for these shots consistently features the white bifold doors, suggesting a clean, well-lit bathroom or vanity area. The lighting is bright and direct. The dominant colors are black (gloves, top), white (product), and purple/light blue (packaging/bowl). A white text overlay '#SallyPartner' is visible in the bottom right corner.

0:37setting timer

Close-up shot of a pair of feminine hands holding a black smartphone. The phone screen clearly displays the clock app's timer function, currently set to '15:00 minutes'. The hands interact with the screen, presumably to start or check the timer, indicating adherence to instructions for hair processing. The background is a blurred white bifold door, maintaining the indoor setting. The lighting is bright and focused on the phone screen, making the details legible. The color palette is dominated by the dark phone and screen, contrasted with the light background. A white text overlay '#SallyPartner' is visible in the bottom right corner.

0:38applying hair dye

Medium shot of a young adult woman applying hair dye to her roots. She is wearing a black long-sleeved zipped top and black protective gloves. Her long, dark hair is parted, and she meticulously applies the dye to her scalp and roots using a white application brush. Following this, she massages the dye evenly into her hair with her gloved hands, ensuring thorough coverage. Her gaze is focused on the application process, indicating precision and care. The background consists of white bifold doors, maintaining a consistent indoor environment. The lighting is bright and even. The color palette is simple, featuring her black clothing and hair, and the white/grey of the dye product. A white text overlay '#SallyPartner' is visible in the bottom right corner.

0:41shampoo conditioner application

This scene features two consecutive extreme close-up shots of hands applying hair care products. The first shot shows a hand squeezing a clear, viscous liquid (shampoo) from a white bottle with a black cap into the palm of another hand. The second shot immediately follows, showing a hand squeezing a white, creamy substance (conditioner) from a similar white bottle into the palm of the same hand. The products stream smoothly from the bottles. The background is a blurred, light-tiled wall, strongly suggesting a bathroom or shower setting. The lighting is bright and direct, highlighting the texture and clarity of the products. The color palette is clean and bright, focusing on the white bottles and the various textures of the shampoo and conditioner.

0:43finished hair reveal

Medium shot of a young adult woman with long, dark, freshly colored and styled hair, showcasing a significant transformation. The scene dynamically transitions from her hair being wet and slightly messy (but still full and vibrant) to being completely dry, straight, and smooth, highlighting its new, uniform dark color. She is wearing a black strapless top with a delicate bow detail at the front. She runs her hands through her hair, poses, and smiles confidently at the camera, occasionally looking to the side. Her hair appears noticeably healthier, shinier, and free of any gray roots. The background is the familiar white bifold closet doors, with a white towel visible on a rack to the right, suggesting a bathroom or dressing area. The lighting is bright and even, highlighting the sheen and smoothness of her hair. The color palette is predominantly black and white, emphasizing her hair and positive transformation. A white text overlay '#SallyPartner' is visible in the bottom right corner.

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