0:00founder introduces mudwtr coffee A medium shot of a male founder, approximately 30s-40s, with a beard and short hair, wearing a white t-shirt and a camouflage baseball cap. He stands behind a light wooden kitchen island, holding a small black device (likely a frother or capsule) near his mouth as if tasting. To his left, on the island, is a cylindrical brown 'MUD\WTR Coffee' container. To his right, a tall glass of iced coffee rests on a white marble coaster. A black frother tool lies horizontally in front of him. The background shows a modern kitchen with light wood cabinets, a white refrigerator, and under-cabinet lighting, creating a warm and inviting atmosphere. The lighting is bright and even, coming from the front and slightly above. Text overlay reads: 'I started MUD\WTR in 2018'.
0:01transition glitch to man looking up A quick, bright, glitchy transition with strong pink and white light streaks dominates the screen. As the light dissipates, a male figure (likely the founder from the previous scene) emerges from the left, shown from the chest up. He is wearing a light-colored t-shirt and a baseball cap, looking upwards and slightly to the right with a contemplative expression. The background is out of focus, suggesting an outdoor or brightly lit indoor setting with soft greenery. The overall color palette is pastel and ethereal due to the light effects. Text overlay: 'The mission was simple'.
0:02man walking in cafe A medium shot of a male figure, likely the founder, walking casually through a modern, brightly lit cafe or lounge area. He wears a light blue t-shirt and a light-colored baseball cap, looking upwards and slightly to the right with a pleasant, inquisitive expression. The background features lush green plants, possibly hanging or in large pots, adding a natural and serene touch. Other people are visible in the blurred background, creating a sense of a lively but calm environment. The lighting is bright and natural, suggesting daytime. Text overlay: 'The mission was simple'.
0:03woman drinking in kitchen A medium shot of a young adult woman, likely in her 20s-30s, with long brown hair, wearing green and white striped pajamas. She stands in a clean, minimalist kitchen with white cabinetry and light wooden open shelves, drinking from a checkered pattern mug. Her eyes are closed, suggesting enjoyment and relaxation. The background showcases curated kitchen decor, including ceramic pots and clear glassware on the shelves, and a white subway tile backsplash. The lighting is bright and even, highlighting the clean aesthetic. Text overlay: 'to create a morning ritual'.
0:05woman drinking and writing in sunlight A medium shot of a young adult woman, likely in her 20s-30s, with long brown hair and glasses, wearing green and white striped pajamas. She sits comfortably in a plush green armchair, drinking from a checkered pattern mug while writing in an open notebook. A strong ray of natural sunlight streams in from the right, creating a bright highlight on the wall and her side, suggesting a peaceful morning scene. A small, light wooden side table is visible to her right. The background is a clean, minimalist wall. Text overlay: 'that was more than just a vessel for a huge hit of caffeine'.
0:07product packaging masala chai A high-angle, close-up shot of a cylindrical black 'MUD\WTR Masala Chai' container resting on a patterned brown and black woven mat. The container features white text, listing ingredients like 'Masala Chai', 'Cacao', 'Lion's Mane', 'Chaga', 'Cordyceps', 'Reishi', 'Cinnamon', 'Turmeric', and 'Himalayan Salt'. The lighting is soft and even, emphasizing the product details and texture of the mat. Text overlay: 'Our original blend was the first product'.
0:08scooping mudwtr powder A close-up shot of a hand holding a small wooden spoon, scooping a heap of light brown, finely ground powder from inside a black 'MUD\WTR' container. The top rim of the container is visible. The background is blurred, suggesting a clean, light-colored surface or person. The lighting is bright and focused on the product, emphasizing its texture and the action of scooping. Text overlay: 'it proved you can start your day'.
0:09pouring hot water into mug A close-up shot focusing on a white electric kettle pouring a stream of hot water into a rustic, dark grey or black ceramic mug with a handle. The mug sits on a rich, warm wooden surface. The steam is subtly visible. The background is softly blurred, keeping the focus on the pouring action. The lighting is warm and natural, illuminating the water stream. Text overlay: 'with less caffeine,'.
0:11frothing beverage in mug An overhead, close-up shot focusing on a black 'MUD\WTR' frother being used to mix a light brown beverage in a rustic, dark grey or black ceramic mug. The frother's whisk head is submerged, creating a swirling motion and foam on the surface of the drink. The mug is on a rich, warm wooden surface. The background is softly blurred, maintaining focus on the frothing process. The lighting is bright and highlights the swirling liquid. Text overlay: 'more function, and feel better because of it'.
0:13text overlay rest product A dark, moody close-up shot of the top portion of a cylindrical purple 'MUD\WTR :rest' container. The background is dark and indistinct, possibly a shadowy surface or wall. The focus is entirely on the product label and the text, which highlights the brand and product name. The lighting is dim, with a subtle glow on the product, creating an atmosphere of calm and nighttime. Text overlay: 'Then came Rest'.
0:14man pouring water for rest A medium shot of a smiling male, approximately 30s-40s, with short brown hair and a beard, wearing a casual black button-up shirt over a white t-shirt. He stands in a bright, modern kitchen with light wood accents, pouring water from a silver kettle into a speckled white mug. To his left, a cylindrical purple 'MUD\WTR :rest' container is visible. Various kitchen items and wood cutting boards are on the counter. The lighting is bright and natural, creating a serene, calm morning atmosphere. Text overlay: 'because the best morning'.
0:15woman smelling rest product A close-up shot of a young adult woman, likely in her 20s-30s, with long dark hair, holding and smelling a purple 'MUD\WTR :rest' product box. She is wearing a light brown sweater. Her eyes are closed, and she has a calm, pleasant expression, suggesting she enjoys the aroma. The background is blurred, showing soft, warm lighting and hints of a bedroom setting. The color palette is warm and inviting, emphasizing comfort. Text overlay: 'ultimately starts the night before'.
0:17woman lying in bed moon backdrop A medium shot of a young adult woman, likely in her 20s-30s, wearing a comfortable light brown long-sleeved top and pants, with white socks. She sits on a bed with light blue sheets and light purple pillows, then slowly lies down, curling up. Behind the bed, a large circular window reveals a stylized full moon, which is then rotated by two hands, creating a magical and serene atmosphere. The wall around the window is dark blue, complementing the warm lighting from unseen sources. The scene conveys relaxation and comfort, emphasizing the restorative aspect of sleep. Text overlay: 'This product helps people wind down and actually recover'.
0:20hand holding nourish chocolate A close-up shot of a hand holding a brown 'MUD\WTR Nourish Mind & Body Protein' pouch, chocolate flavored. The pouch features white text with details like '25g Plant Protein' and 'Adaptogens'. The hand is fair-skinned. The background is a warm, light wooden surface, possibly a kitchen counter, and blurred green foliage is visible. The lighting is bright and clear, focusing on the product. Text overlay: 'Then we launched Nourish'.
0:21nourish vanilla product display A medium shot displaying a black 'MUD\WTR' shaker bottle next to a white 'MUD\WTR Nourish Mind & Body Protein' pouch, vanilla flavored. Both items rest on a light wooden counter. The pouch shows white text detailing '25g Plant Protein' and 'Adaptogens'. The background is a blurred modern kitchen, with hints of appliances like a microwave or oven. The lighting is bright and clean, emphasizing the product's aesthetic. Text overlay: 'the first protein for mental wellbeing'.
0:23scooping protein into shaker A close-up shot of a hand holding a white scoop filled with light-colored protein powder, which is being poured into the black 'MUD\WTR' shaker bottle. The top opening of the bottle, with its metallic rim, is clearly visible. The background is blurred, showing a teal or blue surface, suggesting a modern kitchen or athletic setting. The lighting is bright and direct, highlighting the fine texture of the powder. Text overlay: 'with 25g of protein'.
0:24pouring liquid into shaker A close-up shot of a stream of light-colored liquid (possibly milk or water) being poured from a metallic pitcher into the black 'MUD\WTR' shaker bottle. The liquid creates a small splash as it enters the bottle, which already contains some powder. The background is a blurred teal or blue color. The lighting is bright and emphasizes the smooth flow of the liquid. Text overlay: 'plus a neurotropic stack'.
0:25frothing protein shake An overhead, close-up shot of the black 'MUD\WTR' frother being used to mix the protein powder and liquid inside the shaker bottle. The whisk creates a vigorous swirling motion, fully blending the ingredients and forming a foamy texture on top. The background is a blurred teal or blue color. The lighting is bright and highlights the effective mixing. Text overlay: 'It's the perfect thing to drink'.
0:27man holding two nourish pouches A medium shot of a male figure, likely the founder, wearing a light blue t-shirt and a light-colored baseball cap, holding up two 'MUD\WTR Nourish Mind & Body Protein' pouches. One is white (vanilla) and the other is brown (chocolate), both displaying similar text details. He holds them firmly, presenting them to the camera. His face is slightly blurred but appears engaged. The background is a blurred, warm-toned kitchen or office setting. The lighting is bright and clear, showcasing the products. Text overlay: 'in the middle of the day'.
0:29woman drinking on couch A medium shot of a young adult woman, likely in her 20s-30s, with long brown hair, wearing green and white striped pajamas. She sits curled up on a cream-colored couch, covered with a soft, fuzzy blanket, drinking from a checkered pattern mug. Her gaze is directed thoughtfully to the left, conveying a moment of quiet reflection. The background is a softly blurred, light-colored wall with a hint of a houseplant. The lighting is soft and warm, creating a cozy and intimate mood. Text overlay: 'to nourish not just your body,'.
0:30man drinking outdoors smiling A close-up shot of a male, approximately 30s-40s, with a beard and short dark hair, wearing a light-colored collared shirt, smiling broadly while holding a white mug. He is outdoors under a bright blue sky. His eyes are slightly squinted in his joyful expression. The background is a clear, vibrant blue sky. The lighting is bright and natural, highlighting his cheerful demeanor. Text overlay: 'but your brain too'.
0:31founder introduces mushroom coffee A medium shot of the male founder, approximately 30s-40s, with a beard and short hair, wearing a white t-shirt and a camouflage baseball cap. He stands behind a light wooden kitchen island, gesturing with his hands as he speaks. To his left, on the island, is a cylindrical brown 'MUD\WTR Coffee' container. To his right, a tall glass of iced coffee rests on a white marble coaster. A black frother tool lies horizontally in front of him. The background shows a modern kitchen with light wood cabinets and under-cabinet lighting. The lighting is bright and even. Text overlay: 'And now our newest blend is not a coffee alternative It's MUD\WTR Mushroom Coffee'.
0:34placing mushroom coffee tin A close-up, low-angle shot of a hand placing a cylindrical brown 'MUD\WTR Coffee' tin onto a clean wooden counter in what appears to be a cafe or beverage station. Various cups, a metal dispenser, and other commercial coffee equipment are blurred in the background on shelves. The lighting is warm and inviting, typical of a cozy cafe. Text overlay: 'It's the first mushroom coffee'.
0:35close up mushroom coffee tin A close-up shot of a cylindrical brown 'MUD\WTR Coffee Mushroom Coffee' tin. The tin features white and gold text detailing ingredients like 'Arabica Coffee', 'Cordyceps', 'Lion's Mane', 'Reishi', 'Chaga', and 'L-theanine', along with nutritional information and certifications. The background is a softly blurred, warm-toned cafe counter with shelves, emphasizing the product. The lighting is bright and natural, highlighting the product's premium look. Text overlay: 'It's the first mushroom coffee'.
0:37woman winking with coffee A close-up shot of a young adult woman, likely in her 20s-30s, with long dark brown hair, wearing a dark blue top. She holds a white ceramic mug, takes a sip, and then winks directly at the camera with a playful and confident expression. The background is a softly blurred, warm-toned indoor setting with a mirror and yellow-orange lamps providing atmospheric lighting. Text overlay: 'for coffee people'.
0:38frothing iced coffee in glass A close-up shot of a hand using a black 'MUD\WTR' frother to mix an iced coffee beverage in a clear double-walled glass mug. The frother creates a dense foam on the surface of the rich, light brown coffee. The mug sits on a textured, dark wooden surface. The background is softly blurred, keeping the focus on the mixing action. The lighting is warm and highlights the frothy texture. Text overlay: 'These aren't random launches, they're chapters of the same story'.
0:40founder talking about purpose A medium shot of the male founder, approximately 30s-40s, with a beard and short hair, wearing a white t-shirt and a camouflage baseball cap. He stands behind a light wooden kitchen island, speaking directly to the camera and using expressive hand gestures. To his left, a cylindrical brown 'MUD\WTR Coffee' container is visible. To his right, a tall glass of iced coffee rests on a white marble coaster. A black frother tool lies horizontally in front of him. The background is a modern kitchen with light wood cabinets and under-cabinet lighting. The lighting is bright and even. Text overlay: 'Our purpose has never been about just making beverages'.
0:43hand holding tin on balcony A close-up shot of a hand with dark nails holding a cylindrical brown 'MUD\WTR' tin, seen from a high angle. The tin is held out over a sunny balcony railing, with blurred green trees and a bright blue sky in the background, suggesting an outdoor, natural setting. The sunlight casts subtle shadows on the tin. The lighting is bright and natural, creating a fresh, energetic mood. Text overlay: 'It's about building a platform for mental well-being,'.
0:45woman smiling with glass mug A medium close-up shot of a young adult woman, likely in her 20s-30s, with long reddish-brown hair, wearing a cream-colored sweater. She holds a clear glass mug with an intricate pattern, smiling gently and looking directly at the camera. The background is a softly blurred, modern indoor living space with a dark television screen and a light-colored couch. The lighting is warm and natural, creating a soft, welcoming atmosphere. Text overlay: 'for mental well-being,'.
0:46man drinking from takeaway cup A medium shot of a male, approximately 30s-40s, with a beard and light brown hair, wearing a light beige collared shirt. He takes a sip from a white takeaway coffee cup with a black lid, then looks up and to the right with a slightly concerned or thoughtful expression. The background is a vibrant, solid yellow wall with a light-colored arched doorway or decorative element, creating a minimalist yet striking aesthetic. The lighting is bright and even. Text overlay: 'because the world doesn't need more ways to simply stimulate'.
0:49woman with dog drinking A medium shot of a young adult woman, likely in her 20s-30s, with long dark brown hair, wearing a white bathrobe. She sits on a couch, gently petting a small, brown dachshund, while drinking from a clear double-walled glass mug. Her expression is calm and content. The background shows a bright, modern living space with a white door, a round glass table with decorative items, and a glimpse of a kitchen. The lighting is bright and natural, creating a relaxed domestic scene. Text overlay: 'What we do need is a reset of our rituals,'.
0:51couple drinking outdoors A medium shot of a young adult couple, male and female, both likely in their 20s-30s, standing outdoors on a sunny day. The woman has long dark hair and wears a light grey hoodie and dark blue track pants. The man has short brown hair and wears a white t-shirt and dark pants. Both hold clear glasses with iced beverages and are smiling and laughing, looking at each other. They lean against a railing with lush green trees in the background. The lighting is bright and natural, conveying joy and connection. Text overlay: 'the small daily choices'.
0:52woman walking out of cabin A full shot of a young adult woman, likely in her 20s-30s, with long dark hair tied back, wearing a light grey zipped hoodie and dark blue track pants. She walks barefoot out of a modern, angular cabin with large glass panels and a wooden deck, holding a clear glass with an iced beverage. Her expression is serene and content. The background shows the interior of the cabin, modern furniture, and lush greenery outside under a clear blue sky. The lighting is bright and natural, emphasizing the connection with nature. Text overlay: 'that shape our energy, our clarity,'.
0:54woman drinking outside cabin A medium shot of a young adult woman, likely in her 20s-30s, with long dark hair tied back, wearing a light grey zipped hoodie and dark blue track pants. She stands outside a modern, angular cabin with large glass panels, holding a clear glass with an iced beverage. She sips from the drink, then looks away with a contemplative and slightly smiling expression. The background is blurred, showing the glass panels of the cabin and hints of greenery. The lighting is bright and natural, creating a peaceful outdoor ambiance. Text overlay: 'our resilience in big ways'.
0:56founder explaining products as puzzle A medium shot of the male founder, approximately 30s-40s, with a beard and short hair, wearing a white t-shirt and a camouflage baseball cap. He stands behind a light wooden kitchen island, speaking directly to the camera and using expressive hand gestures. To his left, a cylindrical brown 'MUD\WTR Coffee' container is visible. To his right, a tall glass of iced coffee rests on a white marble coaster. A black frother tool lies horizontally in front of him. The background is a modern kitchen with light wood cabinets and under-cabinet lighting. The lighting is bright and even. Text overlay: 'Each product is a piece of that puzzle'.
0:59product demonstration montage rise A quick montage of various scenes demonstrating 'Rise' products and their usage:
1. An overhead shot of a hand holding the original black 'MUD\WTR' tin, with a scoop of brown powder and an iced beverage on a black slate board.
2. A close-up of a hand holding a green 'MUD\WTR :rise Matcha' tin against a blurred background of a lush green waterfall, highlighting nature.
3. A medium shot of a young adult woman smiling, holding a ceramic cup, sitting on a rock outdoors with a camping stove nearby, against a backdrop of bare trees and a warm sunset sky. Text overlay: 'Our original blend, matcha, coffee blends, are better ways to rise'.
1:40product demonstration montage rest A quick montage of 'Rest' product usage:
1. A close-up of a hand using a black 'MUD\WTR' frother in a yellow ceramic mug, with a purple 'MUD\WTR :rest' tin visible, against a cozy fireplace.
2. A close-up of a young adult woman sleeping peacefully on a white pillow, partially covered by a white duvet. Text overlay: 'Our Rest blend is a better way to go to bed at night,'.
1:42product demonstration montage nourish A quick montage of 'Nourish' product usage:
1. A close-up of a hand scooping protein powder from a white 'MUD\WTR Nourish' pouch.
2. A dynamic shot of a muscular male, approximately 20s-30s, surfing on a powerful ocean wave, with hands raised in excitement. The sun is bright overhead. Text overlay: 'and Nourish is a better way to fuel your body and your mind'.
3. A close-up of a young adult woman, likely in her 20s-30s, smiling cheerfully and holding a white mug, looking directly at the camera.
1:48founder summarizing ecosystem A medium shot of the male founder, approximately 30s-40s, with a beard and short hair, wearing a white t-shirt and a camouflage baseball cap. He stands behind a light wooden kitchen island, speaking directly to the camera and gesturing with his hands. To his left, a cylindrical brown 'MUD\WTR Coffee' container is visible. To his right, a tall glass of iced coffee rests on a white marble coaster. A black frother tool lies horizontally in front of him. The background is a modern kitchen with light wood cabinets and under-cabinet lighting. The lighting is bright and even. Text overlay: 'Together, they create an ecosystem of daily rituals'.
1:51woman drinking from green mug A close-up shot of a young adult woman, likely in her 20s-30s, with long dark hair covering part of her face, wearing a grey shirt and a striped apron. She holds a small, light green ceramic mug to her mouth, sipping from it with a serene expression, eyes looking down. The background is softly blurred, showing an indistinct indoor setting. The lighting is soft and natural, creating a calm and focused atmosphere. Text overlay: 'that don't just get you through the day'.
1:52woman drinking by waterfall A medium shot of a young adult woman, likely in her 20s-30s, with long blonde hair, wearing a white bikini top and denim overalls. She sits on a rock by a beautiful waterfall in a lush, green natural environment, drinking from a white ceramic cup. Her gaze is directed thoughtfully towards the waterfall. The background is a stunning waterfall cascading over rocks surrounded by rich foliage. The lighting is natural and dappled, creating a tranquil and picturesque scene. Text overlay: 'They help you feel more you throughout your days'.
1:54close up woman drinking A close-up shot of a young adult woman, likely in her 20s-30s, with long blonde hair, holding a white ceramic cup to her lips, taking a thoughtful sip. Her eyes are closed or looking down, conveying a moment of quiet enjoyment. The background is softly blurred, suggesting a natural outdoor setting. The lighting is soft and natural. Text overlay: 'They help you feel more you throughout your days'.
1:55founder final statement intro A medium shot of the male founder, approximately 30s-40s, with a beard and short hair, wearing a white t-shirt and a camouflage baseball cap. He stands behind a light wooden kitchen island, speaking directly to the camera. To his left, a cylindrical brown 'MUD\WTR Coffee' container is visible. To his right, a tall glass of iced coffee rests on a white marble coaster. A black frother tool lies horizontally in front of him. The background is a modern kitchen. The lighting is bright and even. Text overlay: 'MUDWTR was never about'.
1:56man washing cup in cabin A full shot of a male, approximately 30s-40s, with short brown hair and a beard, wearing a light grey hoodie and dark pants. He stands at a minimalist kitchen sink in a modern cabin with large glass windows that offer a panoramic view of a lush green field and blue sky. He is washing a white ceramic cup. The cabin interior features light wood walls and shelves with simple decor. The lighting is bright and natural, creating an open and serene atmosphere. Text overlay: 'being anti-coffee, anti-caffeine'.
