0:00Host Introducing Kitchenware
The scene opens with a medium shot of a woman in a modern, bright kitchen. She is leaning on a white marble countertop, positioned centrally in the frame. Behind her, white upper cabinets and a stainless steel oven/range can be seen. To her right, a collection of cream and grey kitchen storage containers and bakeware, branded "Caraway," are neatly arranged in grey fabric organizers. The lighting is bright and even, casting soft shadows. The dominant colors are white, grey, and cream from the kitchen and products, contrasted by the woman's blue and white striped top. Green text overlays "WHO'S READY TO UPGRADE" and "THEIR KITCHEN" appear sequentially, followed by "IT'S CARAWAY ALL DAY" and "EVERYDAY". She is actively speaking and smiling warmly at the camera, gesturing slightly with her hands.
0:04Host Presenting BakingSheet Nuts
This medium shot shows the woman from the chest up, holding a light grey baking sheet filled with a mix of roasted nuts and granola fragments. She is positioned slightly to the left of the frame, holding the tray up for the camera to see. The background is a warm, light brown wooden door and white wall, suggesting a different part of the kitchen or a nearby pantry. The lighting is bright, highlighting the sheen on the nuts. The overall color palette includes the blue and white of her shirt, the warm brown tones of the background and the nuts, and the cool grey of the tray. The text "LOOK AT THE SHINE" and "LOOK AT THE GORGEOUSNESS" appears in green. Her expression is one of proud presentation, smiling and looking directly at the camera. She makes small, deliberate movements to display the tray.
0:07Host Introducing Granola
A medium shot of the woman standing in the kitchen, this time with a clear, rectangular container filled with oats or granola in her left hand, gesturing with her right hand. She is positioned centrally, speaking directly to the camera. The background again features the modern kitchen with white cabinetry and a stainless steel range. The lighting is bright and clean. The color scheme remains consistent with the kitchen environment and her clothing. The phrase "SUPERMODEL GRANOLA" appears in green text at the bottom of the screen. Her expression is lively and engaging, with an open-mouthed smile, and her right hand is raised slightly, palm facing out, as if emphasizing a point.
0:08Host Presenting BakingSheet Cooling
This medium shot is very similar to the one at 0:04, showing the woman holding the light grey baking sheet filled with nuts and granola. She is positioned slightly to the right of the frame, holding the tray up, showing a small light green cloth napkin folded on the tray. The background is a white wall and a light brown wooden door, possibly a pantry. The lighting is bright. The text "I'M GONNA LET THEM COOL OFF" and "AND THEN WE'RE GOING TO STORE THEM" appears in green at the bottom. Her expression is animated and she is smiling, looking at the camera while making a slight gesturing motion with her finger towards the tray.
0:11Action Pouring Nuts Into Sink
An overhead, slightly angled shot focuses on a woman's hands holding a light grey baking sheet, which has a small, curved pouring spout. Her hands are carefully tilting the tray to pour the remaining roasted nuts and granola bits into a stainless steel kitchen sink. The sink has a grid rack at the bottom and a silver faucet with a black caddy to the left. The countertop visible is white marble. The lighting is bright and direct, clearly showing the textured nuts and the clean metallic surfaces of the sink. Small crumbs are visible on the grid rack from the pouring action. The color palette is primarily grey, silver, white, and the brown/red tones of the nuts.
0:13Host Showing Container Shaking
This is a medium shot of the woman holding a small, off-white rectangular container with a clear lid, filled with the roasted nuts. She holds it up at chest level, shaking it gently to demonstrate its sealed nature and content. The background is a modern kitchen with light-colored cabinetry and a window showing lush greenery outside. The lighting is bright and natural. Her blue and navy striped shirt stands out against the light background. The color palette includes the neutral tones of the container, the vibrant blue of her top, and the earthy browns of the nuts. Her expression is playful and confident, with a slight smirk.
0:14Host Presenting Clean BakingSheet
A medium shot shows the woman holding a clean, wet light grey baking sheet horizontally in front of her. She turns it over, showing both sides, emphasizing its cleanliness. The background reveals a bright, open kitchen with white cabinets, a large window looking out onto greenery, and a white countertop. The lighting is very bright, highlighting the water droplets on the tray. The text "CLEAN AS THE MINUTE I GOT IT" and "I DON'T LIKE ANY STAINS ON MY COOKWARE" appears in green. She speaks directly to the camera with a wide, confident smile, expressing satisfaction with the product's easy cleaning. Her movements are deliberate and demonstrative.
0:18Host Highlighting Quiet Luxury
This is a medium shot, very similar to the opening scene, featuring the woman leaning on the white marble kitchen countertop. She is surrounded by the Caraway bakeware and storage set, arranged in their grey fabric organizers. The background shows the modern kitchen with white cabinets and a stainless steel oven. The lighting is bright and even. Green text overlays "IT'S QUIET LUXURY BUT" and "I'M GOING TO BE LOUD ABOUT IT" appear. She is talking enthusiastically to the camera, with a confident smile, slightly nodding her head to emphasize her points. The dominant colors are still the neutral kitchen tones, her blue top, and the cream/grey of the products.
0:21Host Explaining Ceramic Features
In this medium shot, the woman holds up an empty, off-white ceramic food storage container with a grey interior, demonstrating its features. She is positioned centrally in the kitchen setting, with the organized Caraway products visible on the counter behind and below her. The modern kitchen background, including white cabinets and a stainless steel range, is still present. Bright, even lighting illuminates the scene. The green text "THESE ARE CERAMIC" is displayed, followed by "YOU CAN BAKE IN THESE" and "YOU CAN FREEZE IN THESE JUST DON'T BAKE THE LIDS". She speaks directly to the camera, holding the container with both hands and occasionally gesturing with one hand as she explains. Her expression is animated and informative.
0:25CloseUp Caraway Lid
A close-up, slightly overhead shot focuses on the clear lid of an off-white Caraway food storage container. The lid has a subtle grey tint and the "Caraway" brand name is visible in white script on its surface. The container itself is off-white ceramic, and parts of similar containers are visible around it, hinting at a collection. The surface beneath appears to be a light-colored countertop. The lighting is bright and clean, highlighting the smooth textures of the ceramic and the lid. The text "THEY LOOK GORGEOUS" is displayed in green. The color palette is primarily neutral tones of cream, grey, and white.
0:27Overhead Drawer Organization
An overhead shot captures a kitchen drawer filled with various Caraway food storage containers, neatly organized. The containers are of different sizes and shapes, in off-white, light grey, and one distinct terracotta red color, each with matching lids. They are placed within light grey fabric drawer organizers, suggesting a very tidy and efficient storage solution. A wooden cutting board or lid is visible at the very top. The drawer itself appears to be a light wood or laminate. The lighting is bright and uniform, showcasing the clean lines and colors of the products. The text "THEY DON'T HAVE SKETCHY CHEMICALS" is displayed in green. The color palette is dominated by neutral tones with a pop of muted red.
0:29Host Demonstrating Strap Feature
This medium shot shows the woman in the kitchen, demonstrating a feature of the Caraway bakeware organizer. She is pulling a light grey strap from one of the grey fabric organizers, which holds several baking sheets and racks securely in place. She then slides out a rectangular metal rack, showcasing how the strap keeps everything snug. The kitchen background is consistent with previous scenes, featuring white cabinetry and a stainless steel oven. The lighting is bright and clean. The green text "THESE HAVE STRAPS BUCKLE UP" and "YOU'RE MOVING FROM ONE HOUSE TO ANOTHER DON'T WORRY WE GOT YOU" appears. She speaks directly to the camera, smiling and actively showing the functionality of the product.
0:34Host Call to Action BlackFriday
The scene returns to a medium shot of the woman leaning on the white marble kitchen countertop, surrounded by the Caraway bakeware and storage set in their grey fabric organizers. This is identical in framing and setup to the initial scene. The modern, bright kitchen with white cabinets and a stainless steel oven is visible in the background. The lighting is bright and even. Green text overlays "SHOP THE BLACK FRIDAY SALE NOW" appears at the bottom. She is speaking directly to the camera, smiling broadly and looking enthusiastic, delivering a call to action. Her body language is open and inviting.
