0:00intro growth chart discussion
A medium shot frames a fair-skinned woman with long, wavy dark brown hair, looking directly at the camera and speaking. She is wearing a grey ribbed sweater and several gold necklaces, including one with a rectangular pendant and another with a circular, interlocked design. Her fingernails are painted in alternating white and burnt orange colors. She holds her left hand up, displaying a growth chart graphic that appears over her hand, illustrating different growth stages of children at 8, 10, 14-18, and 20+ years old. The background is a home interior, with a painting of vibrant flowers in a vase on the left and a dark wooden door on the right, along with a glimpse of a kitchen or dining area. The lighting is soft and even, suggesting indoor daylight. On-screen text "Under 6ft? Listen up!!" is prominently displayed at the top, and "TruHeight Paid Ad" is at the bottom left. The woman is gesturing with her hands and speaking animatedly, conveying an engaging and informative tone.
0:16hormone explanation close up
The camera executes a slow push-in, transitioning to a close-up that focuses on the woman's face and upper chest. She is gesturing with her right hand, raising two fingers, then three, then four in sequence as she verbally identifies different hormones crucial for growth. As each hormone is mentioned, a corresponding graphic appears briefly over her fingers. These include a green rectangle displaying "Testosterone" with its chemical structure, followed by a pink rectangle showing "Estrogen" and its structure. Next, a diagram illustrating "Gigantism" with a brain and a rapidly growing child appears. Finally, a white graphic labeled "Insulin-like Growth Factor-1 (IGF-1)" with various body parts is shown. The background is a slightly blurred indoor setting. The persistent "TruHeight Paid Ad" text remains visible at the bottom left.
0:22drinking and talking
The camera maintains a static close-up on the woman's face and upper body. She holds a translucent, ribbed glass filled with a reddish-brown liquid in her right hand. With a thoughtful and reassuring expression, she brings the glass to her lips and takes a sip, all while continuing to speak directly to the viewer. Her gaze is steady, and her facial movements are expressive as she conveys her message. There are no additional graphics present in this segment, but the "TruHeight Paid Ad" disclaimer is still visible at the bottom left of the screen. The background remains a blurred indoor environment, providing minimal distraction.
0:29brain neuron graphic gestures
The camera subtly pulls back from a close-up to a medium close-up, revealing more of the woman's torso and allowing for broader hand gestures. She speaks with increased emphasis, using her hands expressively to elaborate on her points. She brings her hands together, interlocking her fingers momentarily, before extending a finger to point directly at the camera. A dynamic graphic, depicting a human brain on the left and a detailed illustration of a neuron with illuminated connections on the right, appears overlaid on the upper part of the frame, above her head. The background remains the same softly blurred home interior. The "TruHeight Paid Ad" text is persistently visible at the bottom left.
0:38lime squeeze skeletal graphic
The camera maintains a static medium shot, framing the woman from approximately the waist up as she sits at a speckled grey granite countertop. She holds a transparent, ribbed glass containing a reddish liquid in her left hand and a vibrant green lime wedge in her right. While speaking directly to the camera, she actively squeezes the lime into her drink, illustrating a relaxed, conversational style. Over her left shoulder, an anatomical graphic appears, depicting human leg bones—specifically the femur, tibia, and fibula—with highlighted growth plates, visually supporting her discussion on bone development. The background reveals a dark wooden door and a glimpse of a domestic interior. The "TruHeight Paid Ad" text is displayed at the bottom left.
0:51product introduction
The medium shot continues to frame the woman at the granite countertop. She concludes her previous point with an emphatic gesture, then smoothly transitions to introducing the product. She reaches off-camera to retrieve a small, dark-colored bottle with a light-colored label, holding it up towards the camera with both hands to display it clearly. The label features a minimalist illustration of human figures growing in height. She smiles broadly and nods with satisfaction, signaling her approval of the product. The background remains consistent with the previous scenes, showing a blurred home interior. The "TruHeight Paid Ad" text is visible in the lower left corner.
0:59product name reveal
In a continuous static medium shot, the woman holds the 'TruHeight' product bottle prominently towards the camera. Her hand is positioned slightly to partially obscure the label, creating a sense of anticipation, but the bottle's distinct shape and dark color are clearly visible. She continues to speak enthusiastically, her facial expression bright and convincing, reinforcing her positive message about the product. The background remains the same consistent domestic setting, with the speckled granite countertop and a glimpse of the wooden door. The "TruHeight Paid Ad" text is clearly displayed at the bottom left of the frame.
1:03concluding results gestures
The medium shot remains static, capturing the woman after she has placed the product bottle back down on the granite countertop. She gestures with both hands, using an open palm gesture to convey the significant and positive results achieved. Her expression is genuinely happy and confident, reinforcing the efficacy of her message and the product she's endorsing. The soft, even lighting continues to illuminate her, creating a pleasant and trustworthy atmosphere. The background, including the home interior details, remains consistent and slightly blurred, keeping the focus on the presenter. The "TruHeight Paid Ad" text is consistently displayed at the bottom left.
1:08final emphatic gestures
The medium shot persists as the woman delivers her final remarks, her enthusiasm palpable. She utilizes more pronounced and sweeping hand gestures to convey her message, moving her right hand in an upward, confident motion and her left hand with an open palm. Her facial expression radiates triumph and conviction, emphatically communicating the success and benefits of the product. The lighting remains consistent, highlighting her features and animated movements. The background of the home interior, including the granite countertop, remains visible and slightly blurred. The "TruHeight Paid Ad" text is prominently displayed at the bottom left, ensuring compliance.
