An overhead medium shot capturing a young woman with long, dark curly hair seated in the passenger seat of a car. She is wearing a white spaghetti-strap tank top and dark pants. Her left hand is reaching into a light taupe, quilted duffel bag with black accents, pulling out an item. The car's interior features dark gray leather seats and a central console with modern buttons. The lighting is bright and natural, coming from above/front, casting soft shadows. The overall color palette is muted with grays, black, and the taupe of the bag, contrasted by the woman's skin tone. On-screen text, "Everything I carry in my CALPAK Luka Duffel for the perfect road trip," is displayed in white at the top center.
0:03bag feature pockets A medium shot from the rear passenger seat looking forward, showing the same young woman holding up the taupe CALPAK Luka Duffel bag towards the camera. She is seated in the passenger seat of the car, which has dark gray leather interior. Her head and shoulders are prominently featured, with the bag held at chest level. She has a wide, enthusiastic smile, looking directly at the camera as if speaking to an audience. The lighting is bright and even, highlighting her face and the bag. The car's ceiling and rear window are visible in the background, out of focus. On-screen text changes from "this thing has 9 pockets." to "is the only reason I can keep track of all my things." in white at the top center.
A medium shot of the woman from the chest up, still in the passenger seat of the car, holding the CALPAK Luka Duffel bag. She is demonstrating the bag's features. Her right hand is actively unzipping one of the black-zippered pockets on the front of the taupe bag. Her expression is animated, with her mouth slightly open as if speaking or explaining. The car's dark interior serves as a consistent background. The lighting is bright and frontal. On-screen text overlays read "In this first pocket" and then "I keep all of my essentials" in white at the top.
0:10showing essentials wallet bottle A close-up to medium shot of the woman from the chest up, still in the car. She holds the taupe duffel bag with one hand and in the other, she presents two small items: first, a sleek black rectangular sunglasses case, and then quickly replaces it with a small, cylindrical, copper-colored water bottle. Her eyes are wide, and she maintains an expressive, talkative facial expression, looking directly at the viewer. The background remains the blurry car interior. Bright, even lighting. On-screen text reads "like my sunnies" and then "my wallet. Water bottle." (combining two lines of text from audio).
A medium shot of the woman in the car, holding the CALPAK Luka Duffel bag. She is holding two brightly colored snack bags in her right hand, raised slightly above the duffel bag. The snack bags are green and yellow, adding a pop of color to the otherwise muted palette. Her expression is lively and engaging, with her mouth open as if speaking. The car interior is visible behind her. Natural, bright lighting. On-screen text reads "It wouldn't be a road trip" and then "without some snacks." in white at the top.
0:13showing personal items A medium shot of the woman in the car, holding the CALPAK Luka Duffel bag. She presents three personal items consecutively: a black e-reader (or small tablet), a black hairbrush with a pink handle, and a small transparent bottle of deodorant. She holds each item up clearly for the camera while speaking. Her expression is still very animated and direct. The car interior is visible in the background. Natural, bright lighting. On-screen text reads "my hairbrush" and then "and deodorant within easy access." in white at the top.
A medium shot of the woman in the car, holding the CALPAK Luka Duffel bag. She holds up a spiral-bound planner with a light pink cover and striped design. Her expression is serious and emphatic as she states the importance of the item, then quickly shifts to a more typical engaging smile. The car interior is the background. Bright, natural lighting. On-screen text reads "my planner" and then "which I literally cannot leave the house without." in white at the top.
0:18showing main compartment clothes A medium shot of the woman in the car, holding the CALPAK Luka Duffel bag fully open to reveal the main compartment. Inside, neatly folded clothes (a white top and blue denim) are visible against a dark interior lining. She holds the bag up with both hands, looking into it and then directly at the camera with an excited expression. She then brings a finger to her lips in a "shhh" gesture, indicating a secret or surprise feature. The car interior is the background. Bright, natural lighting. On-screen text reads "And of course the clothes" and then "I pack for my trip." and "But I want to show you something a little special." in white at the top.
0:22revealing shoe compartment A close-up to medium shot of the woman in the car, revealing a hidden compartment on the side of the CALPAK Luka Duffel bag. She holds the bag so that a zippered side pocket is open, showing a pair of clean white sneakers neatly stored inside. Her expression is one of triumphant delight and excitement, looking directly at the camera. The car interior is slightly blurred in the background. Bright, natural lighting highlights the bag and her face. On-screen text reads "This hidden shoe compartment." in white at the top.
0:23explaining easy clean A medium shot of the woman in the car, holding the CALPAK Luka Duffel bag up. She gestures with her right hand and speaks directly to the camera, explaining the bag's easy-to-clean material. Her expression is confident and reassuring. The car interior remains the background. Bright, natural lighting. On-screen text reads "I never have to worry" and then "about this bag getting dirty" and "because it's so easy to clean." in white at the top.
0:27call to action outro A medium shot of the woman in the car, holding the CALPAK Luka Duffel bag. She continues to speak enthusiastically, making eye contact and gesturing with her hands as she delivers a concluding statement and call to action. Her expression is warm and inviting. The car interior is the background. Bright, natural lighting. On-screen text reads "Trust me," then "you want riding" then "in your passenger seat" then "for the long haul." and finally "calpaktravel.com" appears at the bottom of the screen, acting as a clear call to action.
