0:00intro logo and text The scene opens on a clean, bright white background. Centered vertically is 'THE VITAMIN SHOPPE' in dark blue, sans-serif, uppercase letters. Above this text, a stylized 'V' logo appears, split into two shades of blue: a darker, solid blue forming the main body of the 'V', and a lighter, cyan blue teardrop shape nestled within its upper right arm. Below the store name, the phrase 'Now Open in Beaufort' is written in a simpler, slightly smaller, dark blue font. The lighting is even and bright, highlighting the crisp white background and the blue typography. There are no other elements or camera movements, creating a stark, informative presentation.
0:01store exterior wide shot This is a medium-wide shot of the exterior of 'THE VITAMIN SHOPPE' store, viewed from a slightly elevated angle across a paved parking area. The store occupies a single-story brick building with large glass windows showcasing the interior filled with product shelves. The store's name, 'THE VITAMIN SHOPPE', is prominently displayed in large, silver, three-dimensional letters above the entrance, with the signature blue 'V' logo on the left. The building facade is a combination of light beige stucco and red brick. The entrance has a glass double door with '542' visible above it. The ground in front of the store is a dark gray asphalt path with three short, black bollards. A blurred text overlay appears at the bottom of the screen, stating 'We asked our customers why they shop with us'. The lighting is bright and natural, indicating daytime, with subtle reflections in the glass windows.
0:02employee holding product A medium shot captures a female employee standing inside The Vitamin Shoppe, smiling warmly while holding a small, brown-boxed product with green accents (labeled 'plnt'). She is positioned slightly to the right of the frame, with her body angled towards the left, looking off-camera. Her dark hair is pulled back in a ponytail. She wears a dark blue polo shirt with a white 'V' logo embroidered on the left chest. The background is filled with neatly organized shelves stocked with various vitamin and supplement bottles, predominantly white and blue packaging. The lighting is bright and even, characteristic of indoor retail spaces. A light blue speech bubble overlay appears on the lower right, containing the text 'knowledgeable staff.' The overall mood is positive and inviting.
0:04employee customer interaction This medium shot features two young adult females interacting inside the store, framed from the waist up. The female employee from the previous scene is on the left, still holding the 'plnt' product, looking at and smiling towards a female customer on the right. The customer has blonde hair styled in a braid and is wearing a white tank top. Both appear engaged in a friendly conversation. The background consists of well-lit shelves packed with supplement bottles. Two light blue speech bubble overlays are present: one above the customer saying 'Super-friendly and knowledgeable staff.' and another below the employee saying 'They always help me find the supplements I need.'. The scene conveys a sense of positive customer service and trust. A subtle digital animation of a product (possibly related to breathing or asthma) appears briefly between them.
0:06product quality focus The scene begins with a close-up shot focused on a person's hands picking up a large blue tub of 'BODYTECH WHEY PROTEIN ISOLATE' from a shelf filled with identical products. The person's right hand, with visible tattoos on the forearm, grasps the tub, lifting it slightly. The camera then smoothly zooms in and rotates with the tub, bringing the label into sharper focus. An animated white and light blue circular logo appears prominently on the side of the tub, reading 'QUALITY PROMISE TESTED & TRUSTED' with The Vitamin Shoppe 'V' logo in the center. A speech bubble overlay at the bottom of the screen states: 'Confidence in the product quality.' The background remains blurred, emphasizing the product. The lighting is consistent with an indoor retail environment, bright and clear.
0:08energy drinks shelf scan A dynamic close-up shot displays a shelf filled with various 'BUM ENERGY' drink cans. The camera moves horizontally, scanning across the different colorful cans, which feature distinct flavors like pink/yellow, white/gray, and light blue/white. The branding 'BUM ENERGY' is visible in a large, bold font on each can, accompanied by a lightning bolt graphic. The background is a slightly blurred shelf interior. A speech bubble overlay on the lower right states: 'Up-to-date brands and the newest drops.' The camera movement creates a sense of variety and abundance, highlighting the range of available products. The lighting is bright, emphasizing the vibrant colors of the cans.
0:11protein container detail This close-up shot focuses on a white plastic container of a nutritional supplement, with the text '100% GRASS-FED' prominently displayed on its side in large, dark gray font. The camera is slightly handheld, creating a subtle, natural motion as the container is held. In the blurred background, another similar container is visible, along with a partially obscured image of a man's face, possibly from a poster or advertisement within the store. A speech bubble overlay at the top left reads: 'They have way more of a selection than 😳'. The overall lighting is bright and even, characteristic of an indoor retail environment. The focus is sharp on the product details.
0:13collagen peptides display The scene features a close-up on two large, light blue plastic containers labeled 'VITAL PROTEINS COLLAGEN PEPTIDES'. The containers are positioned on a shelf, with the camera slightly angled to showcase their size and branding. The background is a soft, light blue blur, possibly a wall or another part of the store. Two speech bubble overlays are present: one at the top left reiterating 'They have way more of a selection than 😳', and a second one below it stating 'At 😳 you have to be on a ghost hunt.' The lighting is bright and clean, ensuring the product details and text are clearly visible. The focus is sharp on the product containers and the text overlays.
0:15employee speaking A medium shot shows the female employee from earlier scenes, positioned slightly to the right of the frame, smiling and actively speaking while gesturing with her right hand. Her head is angled slightly upwards as if addressing someone taller or making an enthusiastic point. She wears the same dark blue polo shirt with the white 'V' logo. The background features a refrigerated display case filled with various small packaged products, likely probiotics or similar items, providing a bright, colorful backdrop. The lighting is uniform and bright. Subtitles at the bottom read 'The customer is always right.' Her expression and gestures convey confidence and a positive, helpful demeanor.
0:17outro grand opening details The scene returns to a clean, bright white background, identical to the intro. Centered on the screen, 'Grand opening' is displayed in a dark blue, sans-serif font. Below this, the address '351 Robert Smalls Pkwy Beaufort, SC' is listed in a slightly smaller, dark blue font. At the very bottom, in smaller text, the full 'THE VITAMIN SHOPPE' logo with the tagline 'Lifelong wellness starts here.' is present. The lighting is even and bright, maintaining a clean and professional aesthetic. There are no dynamic elements, creating a clear and concise informational ending to the video.
