0:00close up sunglasses
The scene opens with an extreme close-up shot of a person's face, focusing primarily on their eyes and forehead, obscured by large, futuristic sports sunglasses with reflective, iridescent lenses that show hints of orange and yellow reflections. The person has curly, dark hair. The background is softly blurred with muted teal and darker tones, suggesting an outdoor or brightly lit environment. The lighting creates subtle highlights on the sunglasses. The overall mood is active and energetic, despite the static framing. The 'DECATHLON' logo is visible in white at the bottom center of the frame against a dark background, suggesting a product endorsement.
0:00profile with text overlay
This medium shot captures a person in profile, looking towards the left side of the frame. They are wearing the same distinctive sports sunglasses and have curly dark hair. A dark blue and white patterned neck gaiter is visible around their neck. The background is a bright, overexposed white or light grey, suggesting a very bright outdoor setting or a large window. The lighting is soft and frontal, illuminating their face clearly. Italian text, 'Lo sport non si scarta mai,' appears in white sans-serif font on the left side of the screen, indicating a tagline or message. The overall atmosphere is clean and focused. The 'DECATHLON' logo remains visible at the bottom center.
0:02treadmill running indoors
A wide shot shows a person actively running on a black treadmill, positioned centrally in a cozy, well-decorated room. They are wearing black athletic shorts, a long-sleeved dark top, and the same sports sunglasses and neck gaiter. To their left, another younger individual stands holding a small, clear fan directed towards the runner, creating a sense of simulated outdoor running. The background features extensive wooden bookshelves filled with books, lending a warm, intellectual atmosphere. Above the bookshelves, a large flat-screen TV displays a serene, snowy landscape. The room is warmly lit, highlighting the cozy, indoor setting. The Italian text 'Lo sport non si scarta mai. Tranne a Natale.' is overlaid on the lower left. The 'DECATHLON' logo is at the bottom center.
0:03girl opening gift shoes
A medium close-up shot focuses on a young girl, about 8-10 years old, with long blonde hair, sitting and excitedly opening a gift box. Her face is illuminated with joy and a wide smile as she lifts a pair of bright pink sports shoes from the box. She is wearing a warm, mustard yellow long-sleeved top with small white floral patterns. The gift box has festive, colorful illustrations. In the blurred background, hints of Christmas decorations, including string lights and a festive garland, are visible, suggesting a holiday setting. The lighting is soft and warm, typical of an indoor Christmas scene. The text 'Metti il divertimento sotto l'albero,' is overlaid on the lower left. The 'DECATHLON' logo is at the bottom center.
0:04child walking away helmet
A medium shot from behind captures a small child, likely a boy given the clothing pattern, walking away from the camera down a brightly lit hallway. The child is wearing a bright red protective helmet, which covers their head. Their back is to the camera, showcasing a dark blue long-sleeved pajama top or shirt with a repeating pattern of light blue construction vehicles (like bulldozers or diggers). The hallway is clean and well-lit, possibly with natural light coming from the far end. Softly blurred Christmas lights or decorations are visible on the sides of the hallway, indicating a festive atmosphere. The clean lines and bright lighting create a sense of anticipation and exploration.
0:05child helmet tongue
This close-up shot features a young girl, approximately 4-6 years old, wearing a bright red protective helmet with a black strap under her chin. Her face is framed by the helmet and she looks directly at the camera with a playful expression, sticking out her tongue cheekily. She has light brown hair, possibly in pigtails, visible around her face. She is wearing a light pink or peach-colored knitted sweater over a plaid shirt. The background is softly blurred with warm, sparkly lights, likely Christmas decorations, contributing to a joyful and festive mood. The lighting is soft and even, highlighting her features. The text 'a prezzi che sono una festa.' is overlaid on the lower left. The 'DECATHLON' logo is at the bottom center.
0:06christmas family celebration
A wide shot captures a lively family gathering in a warmly decorated living room during Christmas. Several individuals of different ages are present: a man leaning forward, a woman with curly hair, another woman smiling, a young girl, and an elderly woman prominently featured in red boxing gloves, engaging in playful boxing. An olive green sofa is in the foreground, with wrapped gifts (one blue, one red) visible on a coffee table in front of it. The background features a doorway adorned with thick green garland and warm string lights, and a white fireplace with more decorations. The overall color palette is warm, festive, and energetic. People are laughing and cheering, creating a joyous atmosphere. The 'DECATHLON' logo is at the bottom center.
0:08product display bike
This is a composite graphic scene featuring a main product display and smaller inset images against a patterned background. The central image shows a red child's bicycle with 14-inch wheels, adorned with a blue ribbon, placed on a light-colored rug in a festive living room. A cozy fireplace with a roaring fire and Christmas decorations (garlands, lights) are visible in the background, creating a warm, inviting atmosphere. Below the bicycle, the product name 'BTWIN Bici Bambini 14"' is displayed, along with pricing 'A partire da 119,99€' and an option for 'Second hand'. To the left and top right, smaller square insets show a close-up of a hand gripping a bicycle handle with a digital watch, and a close-up of a digital fitness tracker displaying '18:16'. The main background is a vibrant blue with subtle, repeating white line-art icons of various sports equipment (balls, shoes, weights, bikes). The text 'Scopri il regalo perfetto per la famiglia.' appears at the bottom. The 'DECATHLON' logo is at the bottom center.
0:10product display jacket
Another composite graphic scene, similar in style to the previous one. The central image is a medium shot of two men outdoors in a scenic, mountainous landscape with a lake or large body of water in the background and cloudy skies. Both men are wearing winter jackets and appear to be friendly, with one extending a gloved hand in a handshake gesture towards the other. The man on the left wears a dark grey/black jacket and a green beanie, while the man on the right wears a beige and black jacket and a black beanie. Trees and mountains are visible in the blurred background. Below them, 'QUECHUA Giacca da montagna NH500' and '44,99€' are displayed. Smaller square insets feature a blue child's scooter on the bottom left and a close-up of a digital fitness tracker on the top right. The background is the same vibrant blue with white line-art sports equipment icons. The text 'In negozio, app e sul sito.' is overlaid at the bottom. The 'DECATHLON' logo is at the bottom center.
0:12decathlon logo animation
The scene is a full-screen graphic display. The entire background is a vibrant medium blue, patterned with subtle, repeating white line-art icons of various sports equipment (e.g., tennis rackets, basketballs, running shoes, bicycles, weights, treadmills). Initially, a large, stylized white oval shape, representing the core Decathlon logo, appears centrally. After a brief moment, the text 'DECATHLON' in a clean, sans-serif white font animates in to the right of the oval logo. The overall aesthetic is clean, professional, and sports-oriented, using the brand's primary colors. The uniform pattern creates depth and context for the brand logo.
