0:00phone case in flax field A top-down close-up shot features a light purple or pink phone case, subtly speckled with lighter flecks, resting amidst a vibrant field of green flax plants. Small, delicate blue flowers are scattered throughout the greenery. A fine mist or light rain is falling, creating tiny ripples on the surface of the phone case and plants. The lighting is bright and natural, suggesting an outdoor, daytime setting. White text overlays the bottom of the screen, stating 'THIS PHONE CASE IS HELPING TO SAVE THE PLANET', with 'SAVE THE PLANET' highlighted in blue. The overall mood is fresh and natural.
0:02hands sifting flax straw A close-up shot focuses on a pair of hands, likely belonging to a male, wearing a blue long-sleeved shirt. The hands are sifting fine, light brown, granular material (flax straw waste) from one palm to the other. Small particles gently fall from the top hand to the bottom, creating a delicate cascade. The background is softly blurred, showing a blue body of water or sky and hints of green foliage, indicating an outdoor setting. White text overlays the top half of the screen, reading 'THE PELA CASE IS MADE FROM FLAX STRAW WASTE'. The lighting is bright and even, highlighting the texture of the material.
0:04hands holding phone case in flax A medium shot captures a pair of hands holding the light purple/pink speckled phone case (seen in the first scene) over a lush field of green flax plants adorned with small blue flowers. The hands gently turn the case, showcasing its exterior. The natural lighting is bright and soft, illuminating the texture of the plants and the case. The background is a slightly blurred continuation of the flax field. White text overlays the top half of the screen, stating 'THE PELA CASE IS MADE FROM FLAX STRAW WASTE', matching the previous scene's text, reinforcing the message.
0:05phone case decomposing in soil An overhead shot shows a light green, speckled phone case lying on dark, rich soil. Over several seconds, a time-lapse effect demonstrates the case decomposing. It appears to melt and disintegrate, transforming into a light green, viscous substance that eventually blends into the dark earth. The texture of the soil is visible, with small organic particles. White text overlays the bottom of the screen, stating 'MAKING IT 100% COMPOSTABLE', with '100% COMPOSTABLE' highlighted in blue. The lighting is direct, casting subtle shadows and emphasizing the transformation.
0:08landscape plastic waste river A wide shot pans slowly to the right, revealing a breathtaking natural landscape marred by extensive plastic pollution. In the background, majestic green mountains rise under a clear blue sky, framing a serene river or large body of water. However, the immediate foreground and the banks of the water are choked with a vast carpet of colorful plastic waste, including bottles, bags, and various debris. White text overlays the upper left of the screen, stating 'SO IT WON'T STAY ON EARTH FOR HUNDREDS OF YEARS'. The lighting is bright and natural, starkly contrasting the beauty of nature with the blight of pollution.
0:09close up plastic waste pile A close-up shot slowly zooms out from a towering pile of mixed plastic waste. The pile is an overwhelming collection of colorful plastic bottles, crumpled bags, and various discarded items, creating a chaotic and dense mass under a bright blue sky. The plastic appears aged and weathered, emphasizing its persistence. White text overlays the upper left of the screen, stating 'SO IT WON'T STAY ON EARTH FOR HUNDREDS OF YEARS', identical to the previous scene, reinforcing the negative impact. The lighting is harsh and bright, highlighting the stark reality of the refuse.
0:11plastic dumped by machinery A medium shot shows a large quantity of diverse plastic bottles and containers being dumped by unseen heavy machinery. The plastic, mostly clear, light blue, and green, cascades downwards from the top right of the frame, forming a growing pile. The background is blurred, suggesting an industrial or waste management site. White text overlays the upper left of the screen, stating '...UNLIKE MOST PLASTIC', highlighting the contrast with the product being advertised. The lighting is bright, emphasizing the volume and variety of the plastic being processed or discarded.
0:13hands sifting red pellets A close-up shot features a pair of hands, with light skin, sifting small, uniform red pellets from one palm to the other. The pellets are vividly colored and appear to be raw plastic material. The background is dark and out of focus, drawing all attention to the hands and the material. White text overlays the top left of the screen, starting with 'THEY'RE ALSO FREE OF', with the text expanding in subsequent frames. The lighting is subtle but highlights the pellets. The overall impression is one of raw, man-made material contrasting with natural ingredients.
0:15phone cases in production An overhead shot captures multiple rows of light green Pela phone cases, each neatly placed on a light blue or teal cloth surface. Each case contains a brown paper insert, likely for packaging or product information, with visible barcodes and text like 'THANK YOU!'. The background is a blurred industrial or production facility, suggesting a manufacturing environment. White text overlays the top left of the screen, expanding to state 'THEY'RE ALSO FREE OF BPA LEAD CADMIUM AND PHTHALATES', with key chemical names highlighted in blue. The lighting is bright and even, showcasing the organized production line and product details.
0:18person removing plastic case A medium shot focuses on a person's hand reaching into a retail display rack and pulling out a phone case encased in clear plastic packaging. The background shows many similar clear plastic packages for other phone cases, tightly packed on shelves, typical of an electronics store display. White text overlays the bottom of the screen, stating '...UNLIKE MOST OTHER PHONE CASES'. The lighting is typical indoor retail lighting, bright and functional. The scene highlights the contrast between traditional plastic packaging and the Pela product's eco-friendly approach.
0:20phone dropped on ground An overhead shot shows a person's feet, wearing black sneakers, standing on a light brown or grey concrete-like floor. An orange phone case lies flat on the floor. A phone is then dropped onto the case, creating a slight bounce and demonstrating the case's protective quality. White text overlays the bottom of the screen, starting with 'SO IF YOU WANT TO PROTECT YOUR PHONE'. The lighting is neutral and even, highlighting the action of the drop.
0:21phone being picked up A close-up shot, from a low angle looking upwards, captures a hand reaching down to pick up a phone with an orange case from a shiny, reflective surface. The hand carefully grasps the phone, then lifts and slightly turns it to reveal its side profile. The background is a soft, blurred light source. White text overlays the bottom of the screen, continuing 'SO IF YOU WANT TO PROTECT YOUR PHONE'. The lighting is soft, creating reflections on the surface and the phone case, emphasizing the product's texture and color.
0:22phone screen protected A close-up shot focuses on a phone held upright in a hand, showcasing its screen. The screen displays a lock screen interface with a time '7:29', date 'MON, FEBRUARY 26', and a message about phone protection. The phone is encased in a vivid orange Pela case, visible around the edges. The hand holding the phone is partially visible in the lower frame, with the background blurred. White text overlays the bottom of the screen, continuing 'SO IF YOU WANT TO PROTECT YOUR PHONE'. The lighting is bright, illuminating the phone screen and case details.
0:24hand with tattoo holding phone A close-up shot shows a heavily tattooed hand holding a black speckled phone case. The intricate black ink tattoos cover the hand, wrist, and part of the forearm, featuring detailed designs. The hand gently adjusts its grip, presenting the phone case. The background is a soft, blurred white, putting full emphasis on the hand and the product. White text overlays the bottom of the screen, stating 'WITHOUT POLLUTING THE PLANET', with 'THE PLANET' highlighted in blue. The lighting is even and bright, clearly showing the tattoo details and the case's texture.
0:25pink phone case in grass A medium shot from a slightly overhead angle captures a light pink, speckled phone case resting on vibrant, well-maintained green grass. The blades of grass partially cover the case, integrating it naturally into the environment. The lighting is bright and natural, suggesting outdoor conditions, with soft shadows. White text overlays the bottom of the screen, stating 'WITHOUT POLLUTING THE PLANET', with 'THE PLANET' highlighted in blue, reinforcing the ecological message. The scene emphasizes the product's harmony with nature.
0:27hand picking up pink phone case A close-up shot focuses on a hand with light skin and a delicate tattoo spelling 'Lys' on the fingers, reaching down and picking up a light pink speckled phone case from the vibrant green grass. The hand grasps the case gently, lifting it into the frame. The background is a soft blur of green grass. White text overlays the bottom of the screen, stating 'WITHOUT POLLUTING THE PLANET', with 'THE PLANET' highlighted in blue. The lighting is natural and bright, highlighting the hand's features and the case's color.
0:28hand holding pink phone looking at screen A close-up shot shows a person's hand holding a light pink phone with a matching speckled case, viewed from a side angle. The phone's screen is partially visible but out of focus, suggesting the person is looking at it. The background is a soft, blurred transition from blue to purple, adding a gentle aesthetic. White text overlays the top half of the screen, reading 'THE PELA CASE IS THE ONLY WAY TO GO', with 'PELA CASE' and 'ONLY WAY TO GO' highlighted in blue. The lighting is soft, creating a subtle glow around the phone and hand.
0:29hands using phone in nature An over-the-shoulder shot shows a person's hands holding a dark green cased phone, actively using its camera function to photograph a natural scene. The phone's screen displays the camera interface, with a view of rocky ground and some green plants. The hands are pressing the on-screen shutter button. The background is a blurred natural environment, likely outdoors near a stream or forest. White text overlays the top half of the screen, reading 'THE PELA CASE IS THE ONLY WAY TO GO', with 'PELA CASE' and 'ONLY WAY TO GO' highlighted in blue. The lighting is natural and bright, emphasizing the outdoor use of the product.
0:30pela logo call to action A clean, static white background fills the frame. Centered on the screen is the 'pela' logo, rendered in a dark grey, sans-serif font. A stylized green leaf icon replaces the dot above the 'e', subtly reinforcing the brand's eco-friendly message. Below the logo, a call to action is displayed in grey text: 'Go to www.pela.earth to learn more.' The lighting is bright and even, creating a crisp and professional final impression. This scene serves as a clear and direct conclusion to the video.
