0:00tying sneakers on couch A medium close-up shot focuses on a young woman's hands tying the laces of a light grey or white sneaker while she sits on a cream-colored, textured sofa. Her legs are crossed, and she wears dark brown, wide-leg trousers. In the background, part of the sofa is visible with a red patterned throw pillow, and a small round wooden side table can be seen on the right with an indistinct object on it. The lighting is soft and bright, suggesting an indoor setting during the day. The camera is static, capturing the action of her fingers deftly looping the white laces. Large white text with a black outline, reading 'WHY IS', 'EVERYONE', and 'WEARING', appears sequentially at the bottom of the screen.
0:03talking head introduction A medium close-up shot of a young Caucasian woman, 'Hayley', speaking directly to the camera. She has long, dark brown hair styled straight and wears a light grey textured t-shirt. She is smiling broadly, showing dimples, with a friendly and enthusiastic expression. The background is a clean, minimalist white wall with a subtle door frame visible on the left. On the right, a small round wooden table holds a potted green plant in a white pot. The lighting is soft and even, highlighting her face. Large white text with a black outline, reading 'HAYLEY', 'ALWAYS ON', 'POLISHED', and 'SNEAKERS', appears sequentially at the bottom of the screen.
0:08close up sneakers A very close-up shot focuses on a pair of light grey or white Allbirds Tree Runner sneakers. The shoes are neatly placed side-by-side, showcasing their knit texture, white laces tied into bows, and minimalist design. The background is a soft, blurred light surface, likely a bed or couch, creating a clean backdrop for the product. The lighting is bright and even, highlighting the details of the shoes. The camera is static. Large white text with a black outline, reading 'AND THESE', appears at the bottom of the screen.
0:09talking head enthusiastic A medium close-up shot shows 'Hayley' speaking directly to the camera, with her face filling most of the frame. She has long, dark brown hair and is wearing a light grey t-shirt. She smiles and nods enthusiastically, expressing satisfaction, with a bright, engaged expression. The background is a plain white wall, and a small round wooden table with a green potted plant is visible on the right, slightly out of focus. The lighting is soft and natural. Large white text with a black outline, reading 'NEXT-LEVEL', appears at the bottom of the screen.
0:11walking shoes low angle A low-angle, close-up shot captures the lower legs and feet of a person walking forward on a concrete sidewalk. The person is wearing light blue denim jeans that are slightly baggy and white Allbirds Tree Runner sneakers. The camera is positioned very low, emphasizing the movement of the feet and the shoes. The background consists of green grass on the left and a sunny sidewalk extending forward. The lighting is bright and sunny, casting distinct shadows. The camera is tracking the person's feet as they walk. Large white text with a black outline, reading 'THEY FEEL', and 'INCREDIBLY', appears sequentially at the bottom of the screen.
0:14walking shoes wide shot A low-angle, wide shot follows a person walking along a sun-drenched concrete path in a park-like setting. The person is wearing light blue denim jeans and white Allbirds Tree Runner sneakers. Lush green grass and mature trees line both sides of the path, creating a natural, outdoor environment. The camera is positioned low, tracking the person's legs and feet as they walk. The sunlight is bright, creating clear shadows and highlights. Large white text with a black outline, reading 'AND SOFT', and 'SURPRISINGLY', appears sequentially at the bottom of the screen.
0:17knit upper close up An extreme close-up shot focuses on a person's hands gently touching the knit upper of a light grey or white Allbirds Tree Runner sneaker. The shoe's intricate, breathable texture is clearly visible, along with the white laces and eyelets. The background is a clean, plain light surface. The lighting is soft and bright, emphasizing the material's detail. The hands delicately press and feel the fabric, demonstrating its flexibility and texture. Large white text with a black outline, reading 'THE KNIT UPPER', 'FROM TREE', and 'FIBER', appears sequentially at the bottom of the screen.
0:19talking head surprise A medium close-up shot of 'Hayley' speaking to the camera. Her eyes are wide with a slight expression of surprise or emphasis, and her mouth is slightly open, as if reacting to information. She has long, dark brown hair and is wearing a light grey t-shirt. The background is a plain white wall. The lighting is soft and even. Large white text with a black outline, reading 'ACTUAL TREES', appears at the bottom of the screen.
An overhead, close-up shot of a single light grey or white Allbirds Tree Runner sneaker, placed on a clean, light surface. The camera slowly zooms out slightly, revealing more of the shoe's top and laces. The white laces are neatly tied. The knit texture of the shoe is visible, along with subtle branding on the tongue tag. The lighting is bright and even. Large white text with a black outline, reading 'IT KEEPS', 'COOL AND', and 'ALL DAY', appears sequentially at the bottom of the screen.
An extreme close-up shot shows a person's hands pulling back the inside of a light grey or white Allbirds Tree Runner sneaker to reveal the dark grey 'allbirds' branded insole. The hands gently press on the soft, felt-like material of the insole. The background is blurred, focusing entirely on the shoe's interior. The lighting is bright and soft, clearly showing the texture and branding. The camera is static. Large white text with a black outline, reading 'THE NEW', 'INSOLE?', 'IT'S LIKE', 'PILLOWS', appears sequentially at the bottom of the screen.
0:28full outfit kick up A medium full shot captures a young woman from the waist down, showcasing her outfit. She is wearing light blue, baggy denim jeans and white Allbirds Tree Runner sneakers. She performs a small, casual kick-up motion with one foot, highlighting the shoe's flexibility. Her left hand is casually tucked into her front jeans pocket. The background is a clean, modern interior with white walls and light-colored wooden flooring. A mirror or framed artwork is partially visible on the right. The lighting is bright and even. The camera is static. Large white text with a black outline, reading 'THE', 'TREE RUNNER NZ', and 'ARE SUPER', appears sequentially at the bottom of the screen.
0:31outfit change jeans A medium full shot captures a young woman from the waist down, facing a white wall that reflects her image as she turns slightly. She is wearing light blue, baggy denim jeans and white Allbirds Tree Runner sneakers. She places both hands into her jeans pockets, showing a casual and comfortable posture. The background features clean white walls and light wooden flooring. A door frame is visible on the far right. The lighting is bright and even. The camera is static. Large white text with a black outline, reading 'TO STYLE', and 'THEM WITH', appears sequentially at the bottom of the screen.
0:33outfit change jumpsuit A medium full shot captures a young woman, seen from her upper thighs to just above her head, facing slightly away from the camera. She is wearing a form-fitting, dark brown or black sleeveless jumpsuit. She has a white bag with a long strap draped over her shoulder. The background is a simple white wall and light wooden flooring. The lighting is bright and even. The camera is static. Large white text with a black outline, reading 'JEANS', and 'DRESSES', appears sequentially at the bottom of the screen.
0:35work from home outfit A medium shot shows a young woman sitting on a cream-colored, textured sofa, typing on a silver laptop placed on a small, round wooden side table. She is wearing a comfortable light grey sweatshirt and matching sweatpants. Her hair is down, partially obscuring her face. The background is a brightly lit, minimalist interior with white walls and a red patterned throw pillow on the sofa. The lighting is soft and warm. The camera is static, capturing her casual work-from-home setup. Large white text with a black outline, reading 'WORK-FROM-HOME', appears at the bottom of the screen.
0:37machine washing shoes A close-up shot shows a person's hands opening the door of a silver front-loading washing machine and placing a white Allbirds Tree Runner sneaker inside. The interior of the washing machine is dark. The background shows part of a laundry room or utility area. The lighting is functional and bright. The camera is static, focusing on the action. Large white text with a black outline, reading 'AND', and 'MACHINE', appears sequentially at the bottom of the screen.
0:39placing shoes on shelf A medium close-up shot shows a person's hands placing a pair of freshly washed white Allbirds Tree Runner sneakers onto the top shelf of a black metal shelving unit. Two folded white towels are visible on the shelf below. The background is a plain white wall, suggesting a clean utility space like a laundry room. The lighting is bright and even. The camera is static. Large white text with a black outline, reading 'HONESTLY', 'SHOULD BE', and 'AT', appears sequentially at the bottom of the screen.
A high-angle POV shot looks down at a person's left foot, encased in a white Allbirds Tree Runner sneaker and light blue denim jeans, as it steps forward on a concrete sidewalk. The ground is speckled with small green debris and dry leaves, with thin shadows from overhead foliage creating a dappled light effect. The camera is handheld, moving with the walking motion, giving a first-person perspective. The lighting is bright and sunny. Large white text with a black outline, reading 'I'VE BEEN', and 'NON-STOP', appears sequentially at the bottom of the screen.
0:44walking away park A low-angle shot captures a person walking away from the camera on a wide concrete path, surrounded by a lush green park. The person wears light blue denim jeans and white Allbirds Tree Runner sneakers. The path is clean and extends into the distance, framed by vibrant green grass and large, leafy trees under bright sunlight. The camera is static, watching the person recede. Large white text with a black outline, reading 'FROM LONG', and 'ERRANDS', appears sequentially at the bottom of the screen.
0:46sitting on park bench A medium shot captures a young woman sitting casually on a dark green slatted park bench in a sunny outdoor setting. She is wearing light blue denim jeans and white Allbirds Tree Runner sneakers. She holds a white take-out coffee cup in her hands. Lush green grass is visible in the foreground and background, with blurred trees and structures further in the distance. The lighting is bright and natural, indicating a clear day. The camera is static. Large white text with a black outline, reading 'CASUAL DINNERS', and 'THEY JUST', appears sequentially at the bottom of the screen.
0:48talking head pointing A medium close-up shot of 'Hayley' speaking directly to the camera, with a confident and engaging smile. She is wearing a light grey t-shirt and has long, dark brown hair. She points her right index finger directly at the camera, emphasizing her statement. The background is a clean white wall, with a small round wooden table and green potted plant visible on the right. The lighting is soft and even. Large white text with a black outline, reading 'COMFY', and 'AND', appears sequentially at the bottom of the screen.
0:50talking head gesturing A medium close-up shot shows 'Hayley' speaking directly to the camera, with a warm, encouraging smile. She is wearing a light grey t-shirt and has long, dark brown hair. She gestures with both hands, palms open and slightly raised, conveying openness and inviting action. The background is a plain white wall, with a small round wooden table and green potted plant visible on the right. The lighting is soft and even. Large white text with a black outline, reading 'IF', 'ALLBIRDS', and 'I WOULD', appears sequentially at the bottom of the screen.
0:54product and clothing flatlay An overhead, static shot displays a pair of white Allbirds Tree Runner sneakers laid flat on a brown fabric surface, likely a bedspread. To the left of the shoes, a light grey or white t-shirt is loosely folded, and to the right, a folded pair of blue denim jeans completes the casual ensemble. The lighting is soft and bright, casting gentle shadows and creating a clean, organized product presentation. The 'allbirds' logo in white text is overlaid at the bottom center of the screen, against the brown background. Large white text with a black outline, reading 'allbirds', appears at the bottom of the screen.
