0:00product squeeze bathroom A close-up shot of light-skinned hands, likely male, holding a white and yellow 'HIGHLAND Glacial Cream' tube. One hand is squeezing the tube, dispensing a small amount of white cream into the palm of the other hand. The background is a slightly out-of-focus bright white bathroom sink area with a silver faucet. The lighting is bright and even, creating soft shadows. A black text overlay on a white speech bubble occupies the bottom right corner, displaying a comment starting with 'Tbh, I put it in damp after shower...'. The product is the central focus, showcasing its application. The mood is instructional and informative, with a clean aesthetic.
0:03man applying product before A medium close-up shot focuses on a young man's head as he applies hair product. His hair is dark brown, short, and noticeably damp, appearing slightly unkempt. His light-skinned hands are visible, running through his hair from the front towards the back. He is wearing a dark blue crew neck sweater. His facial expression is neutral, concentrating on the application. The background is blurred, suggesting a bathroom or personal space, with warm, soft lighting. The text overlay from the previous scene remains, continuing to provide context or a testimonial. The shot highlights the initial application of the product before styling.
0:04man walking outdoors A medium shot of a young man with styled, dark curly hair, walking outdoors in what appears to be an urban setting. He is smiling gently, with a satisfied and confident expression. He wears a dark blue crew neck sweater over a white t-shirt. The background features blurred architecture, possibly brick buildings, suggesting a city street. The lighting is natural and bright, likely during the daytime, casting a soft glow. The same comment text overlay from earlier scenes is still present in the bottom right corner, reinforcing the testimonial narrative. The overall mood is positive and aspirational, showcasing the desired outcome of the product.
0:06split screen man comparison This scene features a split-screen layout with three identical frames, stacked vertically. Each frame shows a medium shot of the same young man with dark, styled curly hair, looking slightly off-camera with a contemplative expression. The background in each frame consists of reddish-brown wooden slats or a similar textured wall. The frames are separated by thin black bars, resembling film strips. The lighting is soft and natural. The comment text overlay persists in the bottom right corner, appearing over all three segments. The repetition and slight variations (e.g., subtle head tilts) create a subtle comparison or emphasis on the man's look after product use, despite the identical content.
0:08hand combing hair An overhead shot directly down onto the top of a person's head, showing dark brown, sleek, wet hair being combed. A light-skinned hand, featuring a tattooed forearm on the left side, is using a black fine-tooth comb to neatly style the hair backward. The background is stark white, providing high contrast and focusing attention solely on the hair and the combing action. The lighting is bright and even, highlighting the wet texture of the hair. The consistent comment text overlay remains in the bottom right corner. The scene emphasizes the product's ability to help style and control wet hair.
0:09woman squeezing product A close-up shot of a light-skinned hand, likely female, holding the 'HIGHLAND Glacial Cream' tube over an open palm. The hand is pressing the tube to dispense a small amount of white cream. The background is a blurred bathroom sink, with a dark brown glass pump bottle and a hairbrush visible to the right. The lighting is soft and diffused, creating a clean and bright aesthetic. The same comment text overlay is present in the bottom right corner. This shot demonstrates the practical use of the product, mirroring an earlier scene but with a different user, emphasizing its versatility. The focus is on the precise amount of product being dispensed.
0:11woman applying wet curly hair A close-up shot features a light-skinned woman from the shoulders up, applying product to her very long, dark brown, and wavy hair. Her hair appears damp or wet, indicating a post-shower application. Her hands are running through the curls, gently scrunching and working the product in. Her face is turned slightly to the left, revealing a thoughtful expression, focused on her hair. She is wearing a light-colored top, possibly white or off-white. The background is a soft, blurred beige wall. The lighting is even and natural. The comment text overlay remains in the bottom right corner, continuing the narrative. The scene effectively demonstrates the styling process for naturally curly hair.
0:12woman styled curly hair A medium close-up shot of a light-skinned woman with voluminous, beautifully styled curly hair. Her hair is a mix of brown and blonde highlights, framing her face. She looks over her right shoulder directly at the camera with a bright, genuine smile, showcasing the successful outcome of using the product. Her blue eyes sparkle, and her skin looks clear and glowing. She is wearing a light-colored top. The background is a blurred indoor setting, possibly a room with a light wall and some subtle details like a plant or furniture. A red text overlay 'TRUSTED BY OVER 100,000 HEADS OF HAIR,' appears at the bottom. This shot is a clear 'after' comparison, exuding happiness and confidence.
0:14product falls to surface An overhead shot captures a white 'HIGHLAND Glacial Cream' tube falling onto a textured, dark gray or concrete-like surface. The tube lands with its cap end first, bouncing slightly. The surface appears rugged and industrial. The lighting is soft and ambient, highlighting the texture of the surface and the product. The comment text overlay remains in the bottom right corner of the frame. This brief, dynamic shot serves as a transition, drawing attention to the product itself, possibly hinting at its durability or natural composition before moving into a new sequence of product features.
0:15product squeeze barber A close-up shot of a light-skinned hand, likely male and tattooed, squeezing the 'HIGHLAND Glacial Cream' tube into the open palm of another light-skinned hand. The product is a thick, light gray cream. The background is blurred, showing a dark, possibly barbershop cape or clothing. The lighting is bright and focused on the hands and product. A red text overlay reads 'THE GLACIAL CREAM'. This scene emphasizes the hands-on application of the product, likely by a professional stylist, suggesting expert endorsement and proper technique. The focus is sharp on the product being dispensed, highlighting its consistency.
0:16barber applying product A medium close-up shot from the side shows a barber, a light-skinned man with short hair and glasses, wearing a patterned shirt, applying product to a client's dark hair. The client, a young light-skinned man with short dark hair, is seated, looking forward with a neutral expression. The barber's tattooed hands are seen working the product into the client's hair, gently pushing it back and shaping it. The background is a blurred barbershop interior with a shelf and some framed pictures. The lighting is bright and professional. A red text overlay reads 'IS MADE WITH POWERFUL NATURALS'. The scene highlights the expert application of the product and its natural benefits.
0:18client styling hair with glasses A medium close-up shot focuses on a young man, light-skinned with dark hair, wearing round glasses, as he styles his hair. He is looking into a mirror, with his hands running through his hair, shaping it from the top and sides. His hair appears damp but well-controlled, showcasing a natural matte finish. He wears a dark grey collared shirt. The background is a bright, modern interior with white walls, a large mirror, and minimal decor, including a framed artwork and a plant, indicating a contemporary living space. The lighting is soft and even. Red text overlays appear: 'THAT NOT ONLY STYLE' followed by 'STYLE AND PROVIDE'. This scene emphasizes the user's ability to achieve a desired style with ease, even after professional application.
0:20woman styling wet curly hair A medium shot of a light-skinned woman with very long, dark brown, and naturally curly hair that appears damp or wet. She is actively styling her hair, running her fingers through the curls to define them, then gathering sections to scrunch them. Her facial expression is serious and concentrated as she looks slightly to the side. She wears a dark top, possibly a tank top or camisole. The background is a plain, light beige wall. The lighting is soft and even. Red text overlays appear, stating 'EFFORTLESS TEXTURE AND CONTROL' and then 'BUT ALSO SOOTHE'. This scene demonstrates the ease of use for curly hair, focusing on texture definition and the soothing properties of the product.
0:23woman styled curly hair smile A medium close-up shot of a light-skinned woman from the chest up, with voluminous, perfectly defined, light brown and blonde highlighted curly hair. Her hair cascades over her shoulders and down her back. She turns her head to look directly at the camera with a wide, radiant smile, showcasing her healthy and bouncy curls. Her blue eyes are bright, and her skin looks clear. She wears a dark olive-green tank top. The background is a simple, light beige wall. The lighting is soft and natural. A red text overlay reads 'THE SCALP AND ENCOURAGE A HEALTHIER HEAD OF HAIR AT THE SAME TIME.'. This is a triumphant 'after' shot, emphasizing the health benefits and aesthetic appeal of the product.
0:25barber combing hair male A medium close-up from behind, focusing on a client's head as a barber combs his dark, wet hair. The client, a light-skinned man with short dark hair, is wearing a black barbershop cape with a white collar. The barber's hand, partially visible, uses a black comb to smooth the hair. The background is a clean, simple white wall. The lighting is bright and even, highlighting the wet sheen of the hair. This shot emphasizes the precision and control offered by the product when used in a professional setting, ensuring a sleek and well-groomed look. The angle allows a clear view of the hair texture and the combing action.
0:26man adjusting turtleneck A medium close-up shot of a light-skinned young man with dark, medium-length hair that appears slightly damp. He is looking directly at the camera with a neutral to slightly intrigued expression, while his left hand subtly adjusts the collar of his black turtleneck, which he wears under a grey cable-knit vest. The background is a plain, light-colored wall. The lighting is soft and even. A red text overlay reads 'NO TOXIC, GOOPY MESS'. This scene highlights the man's natural, unencumbered style, linking it to the product's non-greasy, clean formula. His direct gaze creates a connection with the viewer, emphasizing the product's benefit.
0:28man styled hair side profile A medium close-up shot of a light-skinned man in side profile, showcasing his dark, voluminous, and naturally wavy hair. His hair is neatly styled, appearing healthy and full, with a natural matte finish. He has a subtle mustache and beard. He is wearing a dark green shirt and a light brown jacket collar is visible. He is looking intently off-camera, with a content and slightly reflective expression. The background is a blurred interior, possibly a living room, with a plant visible on the left and a doorway in the distance. The lighting is soft and natural. A red text overlay reads 'JUST A NATURAL, NORMAL FEELING THROUGHOUT'. This scene effectively presents an 'after' look, highlighting the product's ability to enhance natural texture and provide a comfortable hold.
0:29product display and hands This scene opens with a close-up of the 'HIGHLAND Glacial Cream' tube standing upright on a clean white bathroom counter, next to a clear jar of white cotton swabs and a green plant in the blurred foreground. The background is a light, neutral wall. The lighting is soft and bright, emphasizing cleanliness. Red text overlays appear sequentially: 'THE DAY. NOTHING' and then 'YOU DON'T NEED.'. The camera then shifts to a close-up of a light-skinned hand squeezing the cream onto a finger, then rubbing both hands together to emulsify the product. This transition from a static product shot to its preparation for use effectively demonstrates the product's texture and ease of application, reinforcing its natural and essential nature.
0:33man applying in mirror A medium close-up shot of a light-skinned man, seen in profile, applying product to his damp, dark hair in front of a bathroom mirror. His tattooed right arm is raised, running his hand through his hair, shaping it. He is wearing a white tank top. His reflection is visible in the mirror behind him, showing his focused expression. The bathroom features light teal green tiles on the wall and a white shower curtain with silver rings. The lighting is bright and direct, typical of a bathroom. This scene emphasizes the daily routine of applying the product and the immediate effect on his hair, showcasing the natural feel and control it provides.
0:35man curly hair before after The scene displays a quick 'before and after' comparison of a light-skinned man's hair. The first shot shows his dark, very curly hair appearing untamed and messy, seen in side profile as he looks out a window. This transitions to the second shot, where his dark curly hair is neatly styled, defined, and voluminous, maintaining its natural texture, also seen in side profile looking out the same window. He wears a white t-shirt. The background is a blurred interior with a window frame visible. The lighting is natural and bright. This visual comparison highlights the transformative effect of the product on curly hair, emphasizing enhanced texture and control without appearing stiff.
0:37man styled hair barbershop A medium shot of a light-skinned young man, likely in his late teens or early twenties, with dark, sleek, and perfectly styled hair, seen in side profile. He is smiling gently and looking off-camera, radiating confidence. He wears a dark barbershop cape. In the blurred background, a barber (light-skinned, with glasses and a black beanie) is visible, observing or standing by. The setting appears to be a modern barbershop. The lighting is professional and bright. This scene represents the ultimate result of the product's use, highlighting a clean, polished, and confident look achieved with expert assistance.
0:39hand placing product on sink A close-up shot of a light-skinned hand, likely male, gently placing the white 'HIGHLAND Glacial Cream' tube upright on a dark, sleek bathroom counter next to a modern copper-toned faucet. The background is a blurred dark wall, creating a sophisticated and minimalist aesthetic. The lighting is soft and deliberate, accentuating the product and its placement. This brief, clean shot showcases the product in an elegant setting, emphasizing its premium presentation and seamlessly integrating it into a high-end personal care routine. The focused composition draws attention to the brand's presence.
0:40woman styling long curly hair A sequence of medium close-up shots of a light-skinned woman, likely in her 20s-30s, with very long, brown and blonde highlighted curly hair. Her hair appears damp in the initial shots, showing her actively scrunching and defining her curls with her hands. She then runs her hands through the styled, dried curls, fluffing them up. She wears a white long-sleeved top. Her face is seen in profile or turned slightly away, with a focused and then satisfied expression as she observes her hair's transformation. The background is a clean, modern interior with subtle white light fixtures. The lighting is bright and even. This continuous segment showcases the full process of styling and the beautiful, voluminous result for long, curly hair.
0:44man styling long straight hair A sequence of close-up shots featuring a light-skinned man, likely Asian, with long, dark, straight hair. The first shot shows him squeezing product into his hand. The subsequent shots show him running his hands through his damp hair, pushing it back and defining its texture. He looks intently into a mirror (implied off-screen) with a thoughtful expression. He wears a white knitted sweater and a gold chain with a medallion pendant. The background is a minimalist, light-colored bathroom or dressing area. The lighting is soft and even. This segment demonstrates the product's versatility, showing its application and effect on longer, straighter hair, creating a sleek, controlled look.
0:48man hair bun profile A medium close-up shot of a light-skinned man, likely Asian, in side profile, showcasing his long, dark hair styled into a neat low bun at the back of his head. His hair appears sleek and well-controlled. He has a short, trimmed goatee. He wears a dark denim jacket. He looks off-camera with a calm and confident expression. The background is a minimalist white wall with subtle horizontal lines. The lighting is clean and even, highlighting the contours of his face and the neatness of his hairstyle. This scene is a clear 'after' shot, demonstrating a refined and well-groomed look achieved with the product, suitable for longer hair.
0:49product final shot awards A static shot of the 'HIGHLAND Glacial Cream' tube standing upright on a white surface, with a blurred background of vertical light brown wooden slats or panels. The lighting is soft and warm, creating an inviting, aspirational atmosphere. The product is centered and clearly visible. The frame then transitions to display a prominent black and white 'GQ GROOMING AWARDS 2023' logo with a square border, overlaying the blurred product image before fading to a solid black screen with white text and a logo (likely the brand logo and website, but not fully visible in the provided reference). This scene serves as a strong call to action and proof point, highlighting the product's recognition and prestige.
